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How to Develop an Authentic eCommerce Brand to Drive Holiday Sales

Pixlee

The holidays are the most important time of year for your eCommerce business—and authenticity is on the top of every consumer’s mind right now. If you want to make an impact this holiday season—and earn the sales to match—develop your authentic eCommerce brand now. This authentic messaging is what sets you apart from competitors.

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Samsung’s Social Media Strategy: Widespread Reach With Curated Content

Keyhole.co

For the sheer size of their range, very few companies stand a chance in front of Samsung. The Samsung Group conglomerate has dozens of affiliate companies under its banner. Founded 54 years ago in South Korea, Samsung’s parent company goes decades back, with roots in Japanese-ruled Korea. million Samsung Mobile on Instagram: 1.4

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Instagram Live Collaborations: Tips and Examples to Inspire You

agora pulse

Strengthen community. Forging brand partnerships can strengthen your position in the community. This goes for local communities as well as online communities. It adds to the authenticity. In fact, the company regularly partners with founders , beauty influencers, pop stars, and celebs to show off its products.

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Why User-Generated Content is More Eco-Friendly Than Traditional Content

Pixlee

Companies had gone from allocating huge budgets to billboards and print ads to hiring software developers and content managers to build their online presence. It’s no revelation that companies tend to have substantial budgets for marketing. To put this into perspective, imagine the waste every company creates daily.

UGC 64
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Where Does 'Transparency' Fit In The New Social Media Marketing Model?

Diva Marketing Blog

Unlike most business strategies, social media is built on a culture that is developed by the people who are involved in digital communities. The concepts of transparency, authenticity, honesty and passion for the topic/brand have evolved as 'society norms' for communicating and forming relationships in the world of the social web.

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7 Social Media Trends You Need to Add to Your 2017 Strategy

Rebekah Radice

My 7 predictions that will rapidly transform how your company uses social media. Regularly walk through how a customer perceives your company. Benefits include: More authentic interaction with your audience. Product story communication directly from product experts (source: BrandLive). Omni-Channel Marketing.

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How IHOP Got Personal for National Pancake Day 2016

Convince & Convert

Since 2006, the company has celebrated its namesake holiday by offering consumers a free stack of pancakes for an optional donation to charities in the communities in which IHOP operates. Genuine is the key word here—it needs to feel authentic versus done for the sake of marketing or revenue gain. Learn more here: https://t.co/R9t3nNT8ZB

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