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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

Danish toy company LEGO soars over its competitors like Mattel, Funko, and Hasbro. Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. The classic LEGO bricks we’re all familiar with were invented in 1949.

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Best PHP Frameworks For Website Development

The Realtime Report

The working process improves due to reusable code, pre-made functions, clear documentation, and strong community support. Also, it uses security measures, including SQL injections and authentication controls. Choosing a framework for your website is like deciding on what wood you should use to construct the house.

Project 211
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5 tips from the man behind #Sprinklegate

Sprout Social

You should identify which shared enemies—or experiences—you have with your community. Even as the bakery morphed into what Myers describes as “a social media company” that sells baked goods, the brand’s voice never wavered. Be authentic. Myers disagreed, and saw his boldness and authenticity as the best way to react.

Tips 90
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Five Ways to Make Your Next Marketing Campaign More Diverse

Pixlee

Diverse content has to actively avoid tokenism to be authentic. Treat your influencers like partners you can learn from instead of just a marketing tool, and ask them how to best reach their audience in a way that is authentic. Create a Genuine Brand Community. Include Your Current Customers.

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5 ways to develop a long-term strategy for diversity, equity & inclusion on social media

Sprout Social

People expect the companies they shop with and the organizations they support to take a stand—in fact, 70% of U.S. However, as God-is Rivera, Twitter’s Global Director of Culture and Community, recently wrote: This is not a fad or a ‘moment.’. consumers say it’s important for brands to take a stand on social and political issues.

Strategy 145
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What Is a UGC Creator? Follow These 5 Steps To Become One

Hootsuite

A UGC creator is someone who creates sponsored content that appears authentic but is designed to showcase a specific business or product. Creators usually film and narrate the content from their perspective, which gives it an authentic feel. It feels authentic. itstarachristina. Replying to @ROY KANYI What is UGC?

UGC 94
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Link Love Monthly: Best of September 2010

SocialFish

How To Be The Jack Bauer Of Your Company (Adam Singer). Under Construction (Acronym). Offline-to-Online-to-Offline: Lessons Learned in Building a Custom Community Platform (Frogloop). Tags: Uncategorized art of social authenticity blogging datalicious event 2.0 Technology is just a tool… but are you skilled with it?