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Become the Pied Piper of Community Building

Waxing UnLyrical

Communities have been around for centuries, however online communities have only been around for a few decades. According to Computerworld the first “online community” came about in 1973 when Talkomatic for the PLATO time-sharing system released a text-based group chat.

Get Down with the OPC! How to Ignite Your Brand with Other People’s Content and Community

Pam Moore

Social media presents tremendous opportunity for us to connect with people across the globe like we could never do before. The power is at our fingertips to ignite relationships and business results. The OPC = other people's content and other people's community.

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Big Announcement! THE Social Media Training Academy and Member Community for Business is Here!

Pam Moore

We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. Unclear what social networks to focus on?

10 Reasons We All Need Community in Business and Life

Pam Moore

Remember how excited you were to get a new follower, like on your Facebook page or comment on your blog? As your knowledge deepened, community expanded and influence rose you somehow forgot those little things you once celebrated. Community Doesn't Happen Overnight.

How to Use Twitter Native Video for Business: 10 Content Ideas + 5 Best Practices

Pam Moore

It's every smart and social, savvy digital marketers dream to reach their audience in a human, relevant, memorable and meaningful way. Video marketing provides marketers the unique opportunity to connect with their audience in the most human and relevant way.

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Don’t Listen to the Facebook Fear Mongers – What You Need to Know on Newsfeed Changes 2018 Webinar

Pam Moore

Yes, Facebook is making more changes to the Facebook newsfeed algorithm. This will impact how content is prioritized in your news feed. Sign up for the webinar here -> Ge t a Grip on Facebook Marketing in 2018 – What You Need to Know! Time to work smart, my friends.

How to be a Digital and Social Marketing ROI Rebel – 10 Proven Strategies

Pam Moore

Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand.

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Brand Storytelling in a Nutshell: 10 Foundations of Success

Pam Moore

It's in our DNA to want to connect with other human beings who believe in the same things we do. It's these common foundations that weave the threads for relationships, trust and community. They claim they want to connect with real human beings.

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Is Your Social Media Content Really Top of News Feed Worthy?

Pam Moore

Are you tired of looking for the magic easy button to help you get your business content to the top of the News Feed? Creating mass amounts of content is not a sound strategy to get your content read, watched, or listened to. Give us a shout and let's get to work!

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How Human is Your Brand? Here are 13 Characteristics of Human Brands

Pam Moore

It’s what you tweet, post, pin, +1, Instagram and offer as a call to action. It’s everything from your privacy policy, social media policy to the amount of spam email you send. It’s how you manage crisis or how you don’t. It matters to them that they are cared for.

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Marketing Nutz Launches Social Profit Factor: Social Media, Branding Training Academy for YOU!

Pam Moore

I am thrilled to announce that Social Profit Factor is finally here! We have worked on Social Profit Factor for more than a year to solve for an underserved need in the world of online business and internet marketing today! Unclear what social networks to focus on?

What You Need to Know About Influencer Marketing in 2018: FREE Webinar Nov 30th

Pam Moore

Do you want to tap into the power of influencer marketing but don't know where to start? If you are excited to hop on one of the hottest trends in marketing and want to learn how to leverage influencer marketing for your business, you landed on the right blog post today!

Audience Marketing 101: Your #1 Competitive Weapon for 2018 – FREE Webinar

Pam Moore

While your competition is arguing about which social network is going to win… Instagram, Snapchat or Facebook, I'm going to help you build an audience first marketing strategy and plan to zoom right past the competition. 3 easy steps to get started now.

Facebook Messenger: The Unfair Competitive Advantage for Small Business Webinar

Pam Moore

Ability to stand out from the crowd in a good way? If you answer yes to this question, then you landed on the right blog post today. I'm going to help you get that competitive edge in a quick and easy way by using Facebook Messenger. Facebook Messenger 101 (why, what & how).

10 Social Media & Digital Marketing Inspiration Metrics You Can’t Ignore in 2019

Pam Moore

I like to look for the “why” in both data and people. It's easy to get side tracked by all the geekdom in social. From looks (impressions) to listens, comments, likes, follows, retweets, influence scores, views, demographics, insights, conversions and the list goes on.

10 Things You Must Know About Your Customer [podcast + ebook]

Pam Moore

Who is the customer you want to attract? Do you know how to serve your audience them better than competition? Do you know how to speak to them in a language and tone they understand? Do you know how you can help solve their problems?

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15 Top Digital Marketing & Branding Trends for 2020 [podcast]

Pam Moore

How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? They have powerful data at their fingertips to be more agile. For example, you can now connect to all of my .

Facebook for Small Business: How to Reduce Overwhelm and Increase Results

Pam Moore

Facebook enables businesses to build a brand presence that is intertwined with the rest of their online platform such as websites, blogs, video channels, and other social networks such as Instagram and more. How do you keep up with it all? How to embrace imperfect perfection.

Your Audience Doesn’t Want More Content From You [video + worksheets]

Pam Moore

They want solutions to their problems. They want you to inspire them. When you focus on inspiring and connecting with your audience with a goal to help them achieve their objectives, you achieve your objectives by default. Give us a shout and let's get to work!

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Your Audience Doesn’t Want More Content From You

Pam Moore

They want solutions to their problems. They want you to inspire them. When you focus on inspiring and connecting with your audience with a goal to help them achieve their objectives, you achieve your objectives by default. Give us a shout and let's get to work!

Celebrating 200 Episodes #SocialZoomFactor Podcast – Power of Media Differentiation

Pam Moore

It’s hard to believe this is the 200th episode of the Social Zoom Factor podcast ! We entered the podcast world pretty clueless as to what it would take to not only lunch but run a successful podcast that could be an amazing part of our business.

How to Determine and Prioritize Social Media Marketing Goals and Objectives

Pam Moore

Achieving measurable social media ROI is very similar to teens and sex. In addition to running a busy social, branding and digital agency, Marketing Nutz , I also do a ton of international keynote speaking, training and workshops. As marketers it’s in our DNA to move fast.

Learn How to Grow Your Business with Micro-Influencer Marketing in this Free Mini-Course

Pam Moore

Do you know the difference between a micro-influencer and an influencer as it relates to business marketing strategies? Partnering with influencers to create content and campaigns can be a faster way to increase brand awareness, earn trust and build authority in your market niche and industry!

Digital Marketing 2019: 5 Mindset Shifts Marketers Must Make

Pam Moore

Digital marketers are scrambling in 2019 to find their place above the noise. Getting lost in the crowded, noisy digital and social world of today is happening to even the most seasoned marketers if they don't accept the new reality. Need help taking your brand to the next level?

10 Content Marketing Holiday Survival Tips for Digital and Social Marketers

Pam Moore

We're jumping smack dab into the middle of the time of year where digital and content marketers must balance keeping their family and own soul fed while at the same time ensure they are giving their audience, community and customers the content they need and expect. The holiday season is here.

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Your Logo is NOT Your Brand – Marketing Brand Strategy in a Nutshell

Pam Moore

Smart and savvy marketers also understand the importance of building a brand architecture and strategy inclusive of the brand identity with supporting visuals, language and more. It’s community. At the core, your brand is rooted in who you are and how you care about others.

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Your Logo is Not Your Brand – Why You Need a Brand Architecture and Strategy

Pam Moore

In the digital age of today marketers know how to strategically piece together a beautiful canvas of images on their Instagram profile, create eye catching Facebook cover photos, and engaging video intro and outros for YouTube. It's community. How to increase brand equity.

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Your Brand is NOT Your Logo – 5 Reasons You Need a Brand Strategy and Architecture

Pam Moore

Smart and savvy marketers also understand the importance of building a brand architecture and strategy inclusive of the brand identity with supporting visuals, language and more. Community. Click To Tweet. It's community. Give us a shout and let's get to work!

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Welcome to the Inspiration Age! Is Your Content Marketing Ready?

Pam Moore

. Welcome to the inspiration age! Welcome to an era where connecting with your audience and communities in authentic and human ways is a requirement, not an option. What is the inspiration age and why should it matter to you and your business?

Welcome to the Inspiration Age! Is Your Content Ready?

Pam Moore

Welcome to the inspiration age! Welcome to an era where connecting with your audience and communities in authentic and human ways is a requirement, not an option. Brands that activate their audiences powered by authentic human emotional connection will win in this new era.

23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? There are some days you may just want to throw in the towel and go back to your old spammy ways?

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How to Be the Architect of a Passionate Community

Convince & Convert

Recently, I was lucky enough to give a talk at Syracuse University during their #140cuse conference on building cause-passionate armies. The talk was well received and mainly focused on how we can utilize the communication tools we have today to inspire change and social good around the world. Since that talk though, I’ve started thinking about rooting that back to general community/social media management. Ask not what your community can do for you….

The Most Important Content Marketing Skill and How to Master It

Convince & Convert

You’ll need a number of skills to master content marketing. I also loved the commentary stream that followed, especially this: The post inspired me to write a “how to teach effectively” article featuring the ideas of two experts on the subject of learning: my daughters.

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Brand Strategy in a Nutshell – 5 Reasons to Invest in Branding Your Business

Pam Moore

Bottom line, you have one chance to make a first, second and third brand impression. It doesn’t matter if you are a solo entrepreneur, small business, large, super size, business to business, business to consumer or anything in between. 15 Tips to Zoom Your Brand (white paper).

15 Things Smart, Social Savvy Business Marketers Never do on Facebook

Pam Moore

As with anything in life or business, when there is opportunity for goodness, there is also much opportunity for risk and even damage to your brand and business. If you have to question if it is spam you are posting, then it probably is. Invite people to play games with you.

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How Franchise Organizations Can Use Digital and Social Media to Amplify and Grow the Brand in 2019

Pam Moore

It's in the DNA of successful franchisor founders to empower their tribe of franchisees and customers to be the best brand evangelists in the world. It's here to stay. The question is do they want to be a proactive part of the conversation.

4 Tactics to Influence Brand Loyalty through Social Media

Ignite Social Media

When we, as consumers, feel understood and cared for, a similar reaction occurs, resulting in our own loyalty to the brands that we feel really speak to us, and our wants and needs. Get to Know and Understand Your Audience. The next step is to give them what they want.

How to build brand loyalty that lasts

Sprout Social

Consumers have endless options when it comes to the things they want to buy and yet 90% still report being brand loyal. Brand loyalty will build ambassadors and help you retain customers long term. Let’s go in-depth on some of the best ways to build brand loyalty that lasts.

Influencer Marketing for Small Business: 7 Steps to Finding the Right Influencers (+ Free Templates!)

Later

When it comes to growing your business on Instagram, influencer marketing has proven to be a huge growth asset. We have a complete Influencer Campaign Kit for Small Businesses that includes free worksheets, checklists and email templates for you to use every step of the way: .

How to Hire Your Social Media Marketing Partner

Techipedia: Tamar Weinberg

See How to Hire Your SEO Partner from November. So, First, we’ll take a look at what the activities are, to help clarify the type of support you need. In conclusion, I’ll offer several suggestions of what to look for in a potential SMM partner.

How to Post on Instagram: Everything You Need to Know to Share Content

Later

Learning how to post on Instagram is the first step to leveling up your social game! From knowing how to post on your feed, to optimizing carousel posts and reposting user-generated content, we’re sharing all the best tips to posting content on Instagram.

All You Need to Know About Instagram Takeovers: How to Host a Takeover in 6 Simple Steps

Buffer Social

Even though Instagram takeovers seem trendy now, they first started to gain popularity back in 2012 with brands like General Electric, Burberry and Food Republic inviting Instagrammers to take over their feeds for a day. Set goals and metrics to watch. Building brand awareness.

The Top Influencer Marketing Predictions for 2020

Pixlee

So huge that it’s now hard to imagine our social media feeds without influencer marketing. . It’s not going anywhere, and brand managers today need to do all they can to prepare for the next era of digital presence. Community-Driven Selling.