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5 Great Hashtag Campaigns From The Hospitality Industry

Talkwalker SM

Why should you bother creating your own hashtag campaign ? A good hashtag can redefine your online brand identity, provide you with new ways to interact with your customers and help you promote product and services to new audience segments.

5 Creative UGC Marketing Campaigns to Inspire Your Business

Later

Running a UGC marketing campaign can be an incredible way to attract new followers, make sales, and convert your existing audience into customers! In the following post, we look at 5 creative uses of UGC marketing to grow your business online!

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6 Ways to Use Hashtags in Instagram Stories

Convince & Convert

Add hashtags to your Instagram Stories. Hashtags get you the views you deserve. Instagram’s Story feature is completely supportive of hashtags—unlike, say, our good friend and pal Snapchat. How Hashtags Function on Instagram. Six Ways to Use Hashtags in Instagram Stories.

How to Plan a Pride Campaign on Social Media

Later

For brands, it’s a chance to celebrate, show support and raise awareness of LGBTQIA+ rights on social media, but a successful Pride campaign is more than just adding a rainbow to your logo. Tips for Planning & Running a Successful Pride Campaign on Social Media.

5 Hashtag Campaigns that Crushed It in 2017 

Pixlee

Creating a successful social media hashtag campaign takes equal parts creativity, risk, and luck. This year saw its share of social media campaign winners and losers, but here we’ll focus on brands who successfully created engaging hashtag campaigns with the added bonus of boosting brand awareness. Aligning with causes that are important their audience has proven effective for brands when done with authenticity. Brand Marketing

Drive authentic connection at scale with a sophisticated listening solution

Sprout Social

For marketers it naturally raises several more questions: What do they say when I’m not in the room? The answers to these questions reach beyond brand and even marketing. From consumer trends, market research, product feedback, competitive intelligence and strategic direction – armed with the right tools, every business the opportunity to improve with social data. “Your brand is what other people say about you when you’re not in the room.”

How Blenders Eyewear Creates Profitable Instagram Ad Campaigns

Buffer Social

This post is part of our Instagram Marketing Strategy series. Grace, marketing manager at Blenders Eyewear — an eyewear brand out of San Diego, CA — has helped the company reach more than 42 million people with its Instagram ads and had shown a profitable return on that ad spend.

7 Instagram Influencer Marketing Tips for the Holiday Season

Later

Looking for influencer marketing tips for the holiday season? The holidays are just around the corner, which means it’s high time to start planning your Instagram influencer marketing campaign! . Running a holiday campaign this year?

New! Find and Share User-Generated Content from Instagram (& Beyond)

Later

You can also search by hashtags or add photos from any URL to find user-generated content in seconds, or have contributors upload content to your Later account. It’s coming from an authentic voice, and not a brand. Search by Instagram Hashtag.

A Step-By-Step Guide to Launching a Branded Hashtag

Sprout Social

Chris Messina, currently a Developer Lead at Uber, is credited as the inventor of the hashtag on Twitter. Originally intended to group content based on subject matter, the hashtag has been adopted across every popular social platform and has cemented its place in our culture.

Influencer Marketing for Small Business: 7 Steps to Finding the Right Influencers (+ Free Templates!)

Later

When it comes to growing your business on Instagram, influencer marketing has proven to be a huge growth asset. We have a complete Influencer Campaign Kit for Small Businesses that includes free worksheets, checklists and email templates for you to use every step of the way: .

7 Great User-Generated Content Campaigns

Pixlee

As people look to their peers for recognition and recommendations, brands can leverage this trusted content to connect in more personalized and authentic ways. Here are seven examples of successful user-generated content campaigns. A powerful campaign from women’s clothing company Aerie, entitled #AerieReal , taps into the impact of fashion magazines, social media, and the effect of Photoshop abuse from the marketing and advertising industry. Brand Marketing

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How Blenders Eyewear Creates Profitable Instagram Ad Campaigns

Buffer Social

This post is part of our Instagram Marketing Strategy series. Grace, marketing manager at Blenders Eyewear — an eyewear brand out of San Diego, CA — has helped the company reach more than 42 million people with its Instagram ads and had shown a profitable return on that ad spend.

The Rise of Micro-Influencers: How to Run a Micro-Influencer Campaign

Buffer Social

The interest in influencer marketing has been growing steadily over the past few years and more people are seeking to understand more about it now than ever before. A step-by-step guide to running a micro-influencer marketing campaign. Coordinate the campaign.

How Influence Marketing Differs from Celebrity Endorsement

Convince & Convert

Justin Bieber got another chance to show his unclothed body to the world when Calvin Klein included him in a campaign that boosted pictures of celebrities wearing their products on twitter with the hashtag in #mycalvins. What Is Influence Marketing?

The Ultimate Guide to Pinterest Marketing 

Later

Are you getting the most out of your Pinterest marketing strategy? . So if you’re not seeing results from your efforts, now’s the time to knuckle down and invest in your Pinterest marketing strategy. . How to Use Analytics to Tailor Your Pinterest Marketing Strategy.

How National Geographic’s Successful Social Media Campaigns Build Engagement

Pixlee

Yet it is using its highly engaged follower base to create innovative and visually stunning content with interactive, successful social media marketing campaigns such as Wanderlust. According to the Social Times , user generated campaigns are an untapped goldmine for travel brands.

Why Social Media Marketing Isn’t Synonymous with Community-Driven Marketing

Pixlee

Social media marketing is a powerhouse for brands, but to be successful it takes more than just sharing ads and branded content across social platforms. Brands need to take their marketing a step further by focusing on who matters most: their customers. Social Media Marketing

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How Glossier Built a Cult Following on Social Media

Unmetric

Glossier is a unicorn in the beauty market and there’s no other way to put it. From transforming a beauty blog into a digital marketing machine, Glossier is a classic example of a successful content to commerce leap. Hashtags. Campaigns.

How Reynolds Kitchens’ #EndlessTable Campaign Revamped Its Brand on Instagram

Pixlee

Is it possible to completely revamp your brand through one Instagram marketing campaign? When you create a social media marketing campaign as colorful and appealing as Reynolds Kitchens’ #EndlessTable, it’s more than possible, it’s probable. Launch Your Brand Campaign.

8 Instagram Analytics Tools to Help You Grow in 2019

Later

3: Keyhole for Instagram Hashtag Analytics. But one thing has remained constant throughout: the importance of Instagram hashtags. How to use Keyhole: Depending on your Keyhole plan, you can track upwards of 25 different hashtags at any given time.

Create your social media campaign plan for 2019 (with editable worksheets)

Sprout Social

For social marketers, this is the most exciting time of the year. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. Oh, and we also saw a notable shift in social content marketing. We’ve put together a comprehensive guide to coming up with your social media marketing plan for 2019 to help you start the new year strong. How to use this social media marketing plan.

How Netflix’s social media strategy dominates the online streaming industry

Unmetric

Content is the linchpin of social media marketing and Netflix is rightly called the king of media streaming for its top-notch content game. Campaigns. Netflix ran a number of social media campaigns in the last year that captured their audience’s attention.

Huggies Case Study: How to Elicit Natural Storytelling for Maximum Impact

Convince & Convert

When I was at The Marketing to Moms Conference in Chicago earlier this month, I was impressed with some exemplary case studies and thought leadership present. All representing some fine outreach marketing strategies. Without this crucial backbone, marketing with influencers is moot.

This Overlooked Marketing Strategy Can Help You Succeed in 2019

Pixlee

Crafting a marketing strategy that is both flexible enough to allow for agile shifts within the organization, while retaining rigidity that the whole team can align with isn’t an easy task. Your community should be the core focus of your marketing strategy in the year ahead.

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5 Ways to Ensure Your Holiday Content Gets Discovered

Ignite Social Media

When you’ve made the decision to take a stab at some authentic, on brand holiday content, you don’t want to wait until the day of to share the wealth. Content Series & Hashtags. By using the hashtag #MerryChristmas on your post, you can basically kiss it goodbye.

Does Influencer Marketing Work with Baby Boomers?

Pixlee

Boomers, in particular, are easily reached by influencer marketing as social media adoption within this demographic climbs. Learning how to effectively engage with boomers through influencer marketing, however, involves a different strategy than it does for millennials and Generation Z.

2019 Influencer Marketing Trends for Brands

Pixlee

Influencer marketing has proven to be one of the most effective forms of connecting with a community. But there are key trends that brands should be aware of if they want to expand success in their influencer marketing strategy in 2019. Instagram Will Remain a Key Influencer Marketing Channel. Trend#3: UGC Will be King Across all Marketing Channels. Trend #5: The Demand for Authentic Content will Increase. Influencer Marketing

An expert’s guide to influencer marketing

Sprout Social

A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems like we’ve seen influencers rise, saturate the market and even get caught up in fraud. Read on for our tips to determine if influencer marketing is for you.

Social Media Strategies of Top US Universities

Unmetric

Social media has become an invaluable asset for marketing in higher education. There is no dearth of hashtag campaigns when it comes to universities. Social Strategies social campaigns Social Media Marketing Social Media strategy

Reddit Marketing Strategies for Those Who Don’t Have Time for Reddit Marketing

Buffer Social

It’s a tricky question to answer because one of the first rules for marketing on Reddit — one of the first rules for marketing on any social media site, really — is that you have to be genuinely engaged and committed to the communities you’re part of.

Everything You Need to Know About Instagram Engagement, YouTube Launches Vertical Video, 3 Big Reasons Why Influencer Campaigns Fail, and More!

Buffer Social

We’re also discussing the implications of vertical video on social media and three reasons why influencer marketing campaigns fail. Influencer marketing success depends on a brand’s trust in trust in the influencer and a willingness to stay comitted to the campaign.

How-To Guide for Calculating Influencer Marketing ROI

Social Media Strategies Summit

Influencer Marketing is a growing industry: it is expected to reach $10 billion by 2020. Marketers have already seen an increase in competition and costs as a result of the marketing strategy’s popularity. Top data used to measure influencer marketing ROI.

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The Ultimate Guide To Using Instagram Stories in Marketing

Social Media Strategies Summit

Both savvy brands and Instagram themselves were quick to adopt the popular feature for marketing purposes. Instagram Stories for marketing is such an important concept that we included it as the first of our top marketing trends for 2019.

5 Ways to Influence Shoppers on Valentine’s Day

Convince & Convert

adults have “broken up” with a brand due to disruptive marketing, you’ll want to strive for authenticity in your digital marketing efforts. User-generated content (UGC) is one of the easiest and most inexpensive ways to experiment with influencer marketing during Valentine’s Day.

Influencer Marketing: The A to Z Guide on Getting Started and Calculating ROI

Buffer Social

Influencer marketing is here to stay. Savvy brands recognize consumers want honesty and are using transparency and openness as a differentiator in influencer marketing campaigns. Influencer marketing: The A to Z guide on getting started and calculating ROI [episode transcript].

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8 Unexpected Marketing Lessons from History’s Most Influential Leaders

Buffer Social

This week we’re taking a journey through time and uncovering some of the greatest, yet most unexpected marketing lessons from some of history’s most influential thinkers, philosophers, and leaders. Much of what they would consider their mantra has a ton of implications on marketing today.

Millennial Marketing: Actionable Social Media Advice from a Top Marketer [SSM008]

Buffer Social

Understanding the consumer behavior of younger generations is one of the most talked about subjects in marketing today. Particularly when it comes to Millennial marketing. But what if you could look inside the mind of a successful Millennial marketer?

Why Micro-Influencers May Be the Most Effective Influencer Marketing Strategy

Buffer Social

Keep reading as we dive into the world of micro-influencers and explain the ins and outs of this new trend toward going small with your influencer campaigns. Understanding influencer marketing and micro-influencers. Influencer marketing has been on the rise for years now.

How to Integrate Email Marketing into Your Social Media Efforts

Social Media Strategies Summit

For years, marketers have debated the benefits of social media versus email marketing. According to the Marketing Rule of 7 , consumers need to “hear” a message at least 7 times before taking the desired action. Read on for 6 ways to integrate social media and email marketing.

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