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5 Great Hashtag Campaigns From The Hospitality Industry

Talkwalker SM

Why should you bother creating your own hashtag campaign ? A good hashtag can redefine your online brand identity, provide you with new ways to interact with your customers and help you promote product and services to new audience segments.

6 Ways to Use Hashtags in Instagram Stories

Convince & Convert

Add hashtags to your Instagram Stories. Hashtags get you the views you deserve. Instagram’s Story feature is completely supportive of hashtags—unlike, say, our good friend and pal Snapchat. How Hashtags Function on Instagram. Six Ways to Use Hashtags in Instagram Stories.

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3 Inspiring Influencer Marketing Campaigns on TikTok to Learn From

Pixlee

Social media marketers everywhere are exploring TikTok for new campaigns. There are already many successful influencer campaigns on TikTok. Here are three inspiring and impactful influencer campaigns that are worth studying before launching your own campaign.

5 Hashtag Campaigns that Crushed It in 2017 

Pixlee

Creating a successful social media hashtag campaign takes equal parts creativity, risk, and luck. This year saw its share of social media campaign winners and losers, but here we’ll focus on brands who successfully created engaging hashtag campaigns with the added bonus of boosting brand awareness. Aligning with causes that are important their audience has proven effective for brands when done with authenticity. Brand Marketing

Drive authentic connection at scale with a sophisticated listening solution

Sprout Social

For marketers it naturally raises several more questions: What do they say when I’m not in the room? The answers to these questions reach beyond brand and even marketing. From consumer trends, market research, product feedback, competitive intelligence and strategic direction – armed with the right tools, every business the opportunity to improve with social data. “Your brand is what other people say about you when you’re not in the room.”

How to Grow Your Audience With Hashtags for Instagram

Sprout Social

The answer is hashtags. The beauty of hashtags for Instagram is they make your content discoverable and increase your chances of engagement. Aside from getting mentioned by influencers , using hashtags is one of the easiest ways to grow your audience within Instagram.

The Top User-Generated Content Campaigns of 2019

Pixlee

Whether you’re looking to increase conversion rates, expand brand awareness or pretty much anything else, a well-crafted User Generated Content (UGC) campaign is an invaluable asset. Read on to learn how they were able to execute these powerful campaigns. . Brand Marketing

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7 Instagram Influencer Marketing Tips for the Holiday Season

Later

Looking for influencer marketing tips for the holiday season? The holidays are just around the corner, which means it’s high time to start planning your Instagram influencer marketing campaign! . Running a holiday campaign this year?

A Step-By-Step Guide to Launching a Branded Hashtag

Sprout Social

Chris Messina, currently a Developer Lead at Uber, is credited as the inventor of the hashtag on Twitter. Originally intended to group content based on subject matter, the hashtag has been adopted across every popular social platform and has cemented its place in our culture.

Influencer Marketing for Small Business: 7 Steps to Finding the Right Influencers (+ Free Templates!)

Later

When it comes to growing your business on Instagram, influencer marketing has proven to be a huge growth asset. We have a complete Influencer Campaign Kit for Small Businesses that includes free worksheets, checklists and email templates for you to use every step of the way: .

How to create, manage and report on social media campaigns in Sprout

Sprout Social

Social media campaigns are focused and coordinated efforts that generate measurable results across social media platforms. Campaigns are a chance to switch things up, reach your audience in a new way, create memorable content and make a real impact on top-line business goals.

7 Great User-Generated Content Campaigns

Pixlee

As people look to their peers for recognition and recommendations, brands can leverage this trusted content to connect in more personalized and authentic ways. Here are seven examples of successful user-generated content campaigns. A powerful campaign from women’s clothing company Aerie, entitled #AerieReal , taps into the impact of fashion magazines, social media, and the effect of Photoshop abuse from the marketing and advertising industry. Brand Marketing

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How to Get More From Instagram (Without More Work!)

Later

If you want to skip the experiments and get right to the good data, an Instagram marketing platform like Later can do the work for you! Instagram for Business Tips #3: Use the Best Hashtags for Your Content . A post with at least one Instagram hashtag averages 12.6%

5 Creative UGC Marketing Campaigns to Inspire Your Business

Later

Running a UGC marketing campaign can be an incredible way to attract new followers, make sales, and convert your existing audience into customers! In the following post, we look at 5 creative uses of UGC marketing to grow your business online!

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New! Find and Share User-Generated Content from Instagram (& Beyond)

Later

You can also search by hashtags or add photos from any URL to find user-generated content in seconds, or have contributors upload content to your Later account. It’s coming from an authentic voice, and not a brand. Search by Instagram Hashtag.

How Influence Marketing Differs from Celebrity Endorsement

Convince & Convert

Justin Bieber got another chance to show his unclothed body to the world when Calvin Klein included him in a campaign that boosted pictures of celebrities wearing their products on twitter with the hashtag in #mycalvins. What Is Influence Marketing?

How to Plan a Pride Campaign on Social Media

Later

We’ll be covering the deeper aspects of planning and managing a Pride campaign on social media for your brand — and your wider social community — regardless of your budget or reach! Instagram is also took a strong stance on education and awareness last year with their #UntoldPride campaign.

How National Geographic’s Successful Social Media Campaigns Build Engagement

Pixlee

Yet it is using its highly engaged follower base to create innovative and visually stunning content with interactive, successful social media marketing campaigns such as Wanderlust. According to the Social Times , user generated campaigns are an untapped goldmine for travel brands.

The Ultimate Guide to Pinterest Marketing 

Later

Are you getting the most out of your Pinterest marketing strategy? . So if you’re not seeing results from your efforts, now’s the time to knuckle down and invest in your Pinterest marketing strategy. . How to Use Analytics to Tailor Your Pinterest Marketing Strategy.

Top 7 Instagram Marketing Trends for 2020

Later

Wondering what the big Instagram marketing trends of 2020 will be? In 2020, we’ll see Instagram continue its transformation into both an e-commerce platform and a long-form video platform, along with a new focus on conversion through influencer marketing.

Avoid These TiKTok Marketing Mistakes

Pixlee

One good way to find out if TikTok is right for your brand is to simply search and see if there’s any existing content out there within your hashtag. This is where influencer marketing and user-generated content on TikTok can truly help you. Social Media Marketing

8 Instagram Analytics Tools to Help You Grow in 2019

Later

3: Keyhole for Instagram Hashtag Analytics. But one thing has remained constant throughout: the importance of Instagram hashtags. How to use Keyhole: Depending on your Keyhole plan, you can track upwards of 25 different hashtags at any given time.

How Reynolds Kitchens’ #EndlessTable Campaign Revamped Its Brand on Instagram

Pixlee

Is it possible to completely revamp your brand through one Instagram marketing campaign? When you create a social media marketing campaign as colorful and appealing as Reynolds Kitchens’ #EndlessTable, it’s more than possible, it’s probable. Launch Your Brand Campaign.

Create your social media campaign plan for 2019 (with editable worksheets)

Sprout Social

For social marketers, this is the most exciting time of the year. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. Oh, and we also saw a notable shift in social content marketing. We’ve put together a comprehensive guide to coming up with your social media marketing plan for 2019 to help you start the new year strong. How to use this social media marketing plan.

Why Social Media Marketing Isn’t Synonymous with Community-Driven Marketing

Pixlee

Social media marketing is a powerhouse for brands, but to be successful it takes more than just sharing ads and branded content across social platforms. Brands need to take their marketing a step further by focusing on who matters most: their customers. Social Media Marketing

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Huggies Case Study: How to Elicit Natural Storytelling for Maximum Impact

Convince & Convert

When I was at The Marketing to Moms Conference in Chicago earlier this month, I was impressed with some exemplary case studies and thought leadership present. All representing some fine outreach marketing strategies. Without this crucial backbone, marketing with influencers is moot.

How to Plan a Pride Campaign on Social Media

Later

For brands, it’s a chance to celebrate, show support and raise awareness of LGBTQIA+ rights on social media, but a successful Pride campaign is more than just adding a rainbow to your logo. Tips for Planning & Running a Successful Pride Campaign on Social Media.

A 10 Step Guide To Creating A Social Media Marketing Plan

Webbiquity SMM

With so many people—from every country, every age, and every profession—marketing professionals have ramped up their use of social media marketing over the past decade. Yet too many marketers and brands go about social media marketing the wrong way.

Use FOMO in Your Social Media Marketing to Keep Audiences Curious

agora pulse

People want to feel part of things, and that’s why FOMO marketing is so powerful. If you can weave urgency, exclusivity, and excitement into your campaigns, people feel like they can’t possibly miss out on what you have to offer. Creating urgency has always been a top marketing tactic.

How to Use the Fear of Missing Out (FOMO) for Your Social Marketing

agora pulse

People want to feel part of things, and that’s why FOMO marketing is so powerful. If you can weave urgency, exclusivity, and excitement into your campaigns, people feel like they can’t possibly miss out on what you have to offer. Creating urgency has always been a top marketing tactic.

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47 Social Media Statistics Every Marketer Should Know

Later

We wanted to take our best time to post analysis further, so with the help of influencer marketing platform Fohr, we discovered the global best times to post for PST, EST, GMT, and AEDT! All you have to do is set your daily or campaign limit, and let Facebook do the rest! #22:

Everything You Need to Know About Instagram Engagement, YouTube Launches Vertical Video, 3 Big Reasons Why Influencer Campaigns Fail, and More!

Buffer Social

We’re also discussing the implications of vertical video on social media and three reasons why influencer marketing campaigns fail. Influencer marketing success depends on a brand’s trust in trust in the influencer and a willingness to stay comitted to the campaign.

This Overlooked Marketing Strategy Can Help You Succeed in 2019

Pixlee

Crafting a marketing strategy that is both flexible enough to allow for agile shifts within the organization, while retaining rigidity that the whole team can align with isn’t an easy task. Your community should be the core focus of your marketing strategy in the year ahead.

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Does Influencer Marketing Work with Baby Boomers?

Pixlee

Boomers, in particular, are easily reached by influencer marketing as social media adoption within this demographic climbs. Learning how to effectively engage with boomers through influencer marketing, however, involves a different strategy than it does for millennials and Generation Z.

2019 Influencer Marketing Trends for Brands

Pixlee

Influencer marketing has proven to be one of the most effective forms of connecting with a community. But there are key trends that brands should be aware of if they want to expand success in their influencer marketing strategy in 2019. Instagram Will Remain a Key Influencer Marketing Channel. Trend#3: UGC Will be King Across all Marketing Channels. Trend #5: The Demand for Authentic Content will Increase. Influencer Marketing

Reddit Marketing Strategies for Those Who Don’t Have Time for Reddit Marketing

Buffer Social

It’s a tricky question to answer because one of the first rules for marketing on Reddit — one of the first rules for marketing on any social media site, really — is that you have to be genuinely engaged and committed to the communities you’re part of.

How Blenders Eyewear Creates Profitable Instagram Ad Campaigns

Buffer Social

This post is part of our Instagram Marketing Strategy series. Grace, marketing manager at Blenders Eyewear — an eyewear brand out of San Diego, CA — has helped the company reach more than 42 million people with its Instagram ads and had shown a profitable return on that ad spend.

An expert’s guide to influencer marketing

Sprout Social

A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems like we’ve seen influencers rise, saturate the market and even get caught up in fraud. Read on for our tips to determine if influencer marketing is for you.

Influencer Marketing: The A to Z Guide on Getting Started and Calculating ROI

Buffer Social

Influencer marketing is here to stay. Savvy brands recognize consumers want honesty and are using transparency and openness as a differentiator in influencer marketing campaigns. Influencer marketing: The A to Z guide on getting started and calculating ROI [episode transcript].

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Five Ways to Boost Your Brand Value Using Social Amplification

Webbiquity SMM

Branding matters as much in B2B as in consumer marketing; if you were trying to sell 10,000 laptops to a large corporation, would you rather be selling Dell or some unfamiliar no-name knock off?). Leverage Hashtags. What do you want to achieve from your paid social campaign?

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5 KPIs to Measure Your Influencer Marketing Program

Social Media Strategies Summit

Part of what makes them more complex compared to other marketing tactics is the same thing that makes them interesting and effective: human relationships. Influencer marketing is no different. 10 Tools to Help You Run a Highly Successful Influencer Marketing Program.

How-To Guide for Calculating Influencer Marketing ROI

Social Media Strategies Summit

Influencer Marketing is a growing industry: it is expected to reach $10 billion by 2020. Marketers have already seen an increase in competition and costs as a result of the marketing strategy’s popularity. Top data used to measure influencer marketing ROI.

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8 Important Influencer Marketing Trends to Watch Right Now

Hootsuite

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming.