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What is This “Deinfluencing” Trend and Should Brands Care?

Ignite Social Media

To some, these fast-talking influencers come off more as “Shill Anything Barbies” than authentic recommenders. Especially as conversations heat up around fashion waste, environmental impacts from overconsumption, and economic inequality. Brands who avoid falling into fast fashion traps have little to worry over. Sign up below.

Trends 96
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Find UK TikTok Influencers for your brand

Sprout Social

The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. In this article, we’ll share more about how TikTok is growing in the UK, how to identify the right influencers for your campaigns and provide suggestions on real UK TikTok influencers you could work with on your next campaign.

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How Fashion Serves As A Platform For Positive Social Campaigns

Forbes Social Media

During this year’s New York Fashion Week, the Nolcha Shows, an award-winning NYFW show for independent fashion designers, challenged 13 designers to create authentic pieces that captured the vision of celebrating life’s memorable moments.

Fashion 75
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How Fashion Brands Can Use TikTok

Pixlee

Many social media managers are beginning to understand how TikTok works. But fashion brands have already begun to take the lead (along with cosmetics brands) in terms of TikTok content. Given the nuances of the channel, here are some unique and interesting ways fashion and apparel brands can rule TikTok.

Fashion 59
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Strategic brand collaborations: Finding successful partnerships

Sprout Social

And we’ll explore some of the best brand collaborations we’ve seen this year to help inspire your next campaign. Each business works together to combine its resources, audience reach and creativity to co-create products, campaigns or activations. Influencer marketing campaigns are common brand collaborations. and Taylor Rooks.

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7 Proven Social Media Promotion Ideas That Don’t Suck

Hootsuite

There are many reasons to use social media to promote your business. But the tl;dr of all of them is: people are on social media. Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Guess what?

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18 Impactful Black Creators to Follow on Social Media

Later

From crafting engaging content, to building scalable businesses, and inspiring social reform, there are countless Black creatives changing the game in every industry. As a business or brand, supporting Black creators on social media is key for amplifying underrepresented voices. Ready to plan your next influencer campaign?