Sprout Social

FEBRUARY 15, 2024

Social media management tools like Sprout help you conduct sentiment analysis with artificial intelligence so you can easily review and measure what people are saying about you—and topics related to your brand and industry—across social media. This creates an authentic social media presence that stands out from other brands.

Engagement 106

Engagement Tips Loyalty Metrics 106

Keyhole.co

MARCH 30, 2023

You’ll be surprised to know that 93% of users admit that online reviews have impacted their buying decision. Tip: If you notice a lock symbol next to that, you must authenticate your profile on Keyhole. You can go for the authentication process by clicking the Authenticate button below your profile name in the account dashboard.

Brand Monitoring 52

Brand Monitoring Reputation Brands Sentiment 52

Sprout Social

APRIL 4, 2023

Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience. Their user generated content (UGC) is considered to be much more authentic than brand messaging. What they say or post about you can improve brand awareness and influence buying decisions.

Brands 129

Brands ROI UGC Authentication 129

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Keyhole.co

JUNE 19, 2023

They are more likely to buy from and stay with brands that communicate with them on an open channel. Authenticity and trust: UGC is perceived as more authentic and reliable than traditional marketing methods since it originates directly from users, not the companies trying to sell their products or services.

Social Media 52

Social Media UGC Content Loyalty 52

Sprout Social

AUGUST 10, 2022

Track trending hashtags, topics, music, challenges and more to create viral content with the right influencers. Analyze consumer sentiment and brand health. You can use it across multiple online channels to keep an eye on specific keywords, phrases and hashtags. Analyze consumer sentiment and brand perception.

Influencer 113

Influencer Tools Marketing Software 113

Hootsuite

JANUARY 22, 2020

That includes keywords, hashtags, mentions, and messages for your brand and competitors. Specific hashtags and/or keywords. Here are some of the aspects you should keep in mind: Sentiment. Sentiment is a good place to start. People appreciate authenticity and want to feel like a real person is engaging with them.

Social Media 145

Social Media HootSuite Template Templates 145

Convince & Convert

OCTOBER 30, 2017

Organizations are always looking for ways to extend their own message, and one way to do that on social is to hitch your wagon to a trending hashtag. Finding emerging hashtags that (1) align with your brand voice and message and (2) are already being used by people talking about you is an effective way to stay relevant and shareable.

Brands 194

Brands Sentiment Influencer Survey 194

Keyhole.co

NOVEMBER 17, 2023

SoFi- Turning negative sentiment into positive advocacy SoFi is a fintech company that provides a range of personal finance services including student loan refinancing. Even though this sentiment wasn’t targeted at the company directly, SoFi saw the chance to create a new narrative and demystify these seemingly complex topics.

Examples 59

Examples Brands Sentiment Reputation 59

Sprout Social

MAY 4, 2021

Social commerce is the buying and selling of goods or services directly within a social media platform. Ecommerce broadly enompasses the process of buying and selling goods online. Traditional brand loyalties are wavering as people buy more online. What is social commerce? The difference between social commerce and ecommerce.

Retail 139

Retail Instagram Buy Social Media 139

Sprout Social

JUNE 27, 2023

Reviews give first-hand information on how to improve your offerings, create better-performing content and build more authentic, meaningful relationships that boost brand loyalty. Think about it—if you want to buy a product or service, the first thing you do is look up reviews to see what other customers are saying about it.

Review 128

Review Brands How To Analysis 128

Sprout Social

APRIL 7, 2020

The conversation saw a 9% uptick in overall sentiment; Millennials and Generation Z posted 87% of all positive content posted in March. The conversation sentiment in March hit a high of 50% positive. We also saw an increase in the use of the hashtag #StayAtHome as people encouraged others to help fight against the spread of the virus.

Brands 115

Brands Sentiment Conversation Hashtag 115

Oktopost

DECEMBER 22, 2019

Social listening also helps you keep tabs on the social media sentiment toward your company and products. Customers like responsive brands, and more than three quarters of consumers are more likely to buy from brands they follow on social media. The Benefits of Listening.

Tools 116

Tools B2B Sentiment Notification 116

Sprout Social

AUGUST 19, 2021

Social commerce is the buying and selling of goods or services directly within a social media platform. Ecommerce broadly encompasses the process of buying and selling goods online. Once shoppers find the item they like, they can purchase directly on Instagram fuss-free which encourages shoppers to buy. What is social commerce?

Examples 133

Examples Tips Patterns Instagram 133

Keyhole.co

JANUARY 20, 2024

Instead of feeling salesy, content feels more authentic and organic. If, for example, you want your customers to buy an.ai Using the dashboard, you can track branded hashtags that are relevant to your company, product, or specific marketing campaign. A Facebook group essentially becomes free advertising.

Small Business 100

Small Business Engagement Strategy Facebook 100

Hootsuite

JULY 6, 2022

’ It means buying and selling goods, products, or services over the internet. It involves buying and selling over social media. Instagram commerce refers to just the buying and selling over Instagram. Shopping tags direct customers to buy products instantly from your website or the Instagram app.

Instagram 117

Instagram HootSuite UGC Influencer 117

Hootsuite

MAY 18, 2023

Or, engage a famous influencer to talk about your product and create a branded hashtag–like Shaq and Papa John’s Pizza did below. Be authentic Short-form video content is all about authenticity. This sentiment isn’t limited to a particular locale, language or culture.

Video 112

Video HootSuite How To UGC 112

Oktopost

MARCH 16, 2022

Here’s when social media sentiment analysis comes into play. In this piece, we’ll cover what a sentiment analysis is, how to track it, and what the benefits are for B2B brands. Jump to a section: What is a Social Media Sentiment Analysis? How Does a Sentiment Analysis Work? Why is a Sentiment Analysis important?

Sentiment 109

Sentiment Analysis Social Media How To 109

Keyhole.co

MARCH 3, 2023

Plus, we’ll introduce you to how to perfectly format your captions, and how to choose the best hashtags for your posts. Those users spend a whopping 53 minutes on average scrolling through their favorite posts, engaging with their favorite brands, and buying the hottest products. Tip #3 – Be Authentic Write in a natural way.

Hashtag 52

Hashtag Instagram Content Authentication 52

Sprout Social

OCTOBER 23, 2019

Consumers have endless options when it comes to the things they want to buy and yet 90% still report being brand loyal. You can build trust and connection by being transparent and responsive, and by understanding sentiment towards your brand you’ll be able to get ahead of any issues before they become a serious problem.

Loyalty 88

Loyalty Brands How To Discount 88

Hootsuite

JUNE 29, 2023

View this post on Instagram A post shared by Gainsight (@gainsight) In other words, a business that has a reputation for being trustworthy and authentic is going to thrive. You don’t necessarily have to sit back and accept public sentiment. You can filter posts by account, keyword, hashtags, and even location. The good news?

Reputation 106

Reputation Strategy Brands HootSuite 106

Hootsuite

MAY 16, 2023

Most consumers ( 93% according to this survey ) say online reviews affect their buying decisions. It continues with steps to mitigate negative sentiment. Monitor brand mentions and conversations Social media brand monitoring and sentiment analysis are at the heart of all online reputation management efforts.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Hootsuite

NOVEMBER 24, 2020

If you’re spending more time fussing with hashtags or answering DMs than brainstorming new content ideas or planning your long term social media strategy, you could probably use a shortcut. Same if you’re part of a bigger, more complex department and need to court buy-in from your team. Check and adjust hashtags (number and usage).

Social Media 145

Social Media Tools HootSuite Template 145

Sprout Social

JANUARY 20, 2021

B2B buying is less about progressing through a stage-by-stage sales funnel and more about completing a set of non-sequential tasks : problem identification, solution exploration, requirements building supplier selection, validation and consensus creation. In fact, 77% of B2B buyers say their latest purchase was very complex or difficult.

B2B 114

B2B Research Sentiment Marketing 114

Sprout Social

DECEMBER 20, 2023

Our social listening solution empowers you to be proactive by grasping how your audience feels about you and your competitors, uncovering influencers to partner with, identifying trends as they emerge and by getting ahead of crises with custom alerts and granular sentiment analysis. That’s where social media listening comes in.

HootSuite 112

HootSuite Brands Price Collaboration 112

Ignite Social Media

OCTOBER 2, 2018

It seems like only yesterday we were snapping poolside selfies and buying popsicles by the dozen, but now we’re here–swapping out our sandals for sweaters and devouring all things pumpkin spice. During the holiday season, everyone’s buying. Do: Get Sentimental. Where does the time go? Do: Engage Your Fanbase.

Sentiment 152

Sentiment UGC Buy Authentication 152

Sprout Social

MARCH 21, 2019

Rather than dig through Google results, users can seek out authentic answers from actual people. Just as you want to know why customers like your products, you need to pay attention to folks who aren’t buying from you. Meanwhile, reporting via Sprout also highlights the most popular keywords and hashtags related to your business.

Brands 107

Brands How To Sentiment Analysis 107

Keyhole.co

FEBRUARY 26, 2024

Tabs Chocolate ditched the regular paid marketing efforts and focused on creating consumer trust through authentic content. You can authenticate your account on Keyhole, get a pulse of audience sentiments, and see which social media platforms will work the best for your brand. Oliver believes, “Customers are afraid to buy.

Social Media 59

Social Media Strategy UGC Influencer 59

Hootsuite

AUGUST 19, 2020

For a limited period of time, Coors Light promised a six-pack to anyone who tweeted at them using the campaign hashtag. We’re buying. Why it worked: Running a giveaway is a great way to boost brand awareness and stoke positive sentiments for one simple reason: everyone loves free stuff. Tell us who could use a 6 pack and why.

Campaign 145

Campaign Social Media Travel Hashtag 145

Hootsuite

JUNE 27, 2023

Source: Hootsuite The publishing tool uses AI learning to suggest relevant hashtags and the Best Time to Publish for your unique audience. Hootsuite Insights powered by Brandwatch is your ticket to automating competitor research and keeping an eye on your own brand’s sentiment. Want to save time while repurposing content?

Real Estate 80

Real Estate Social Media Tools HootSuite 80

Oktopost

JUNE 9, 2020

Employees can carry your company’s message with an authentic voice, which makes them a trustworthy source. The more your employees tailor your recruitment marketing content to their audiences, the more authentic and relatable their outreach will be. Gain Leadership and Employee Buy-In. Brand Amplification.

B2B 144

B2B Survey ROI Metrics 144

Sprout Social

JANUARY 30, 2019

To create authentic and lasting brand awareness, avoid solely publishing promotional messages. Digging through your social channels is nearly impossible without monitoring or listening to specific keywords, phrases or hashtags. Hashtag performance. What were your most used hashtags on your own side? Engagement.

Social Media 112

Social Media Strategy Marketing How To 112

Hootsuite

NOVEMBER 13, 2019

The act of buying products or services isn’t necessarily about fitting in with trends or ‘what’s cool.’ Before buying anything, Gen Z expects to access and evaluate information, reviews, and their own research. Keep tabs on what others are saying about your organization with our guide to social media sentiment analysis.

Marketing 111

Marketing Survey Mobile Trends 111

Later

OCTOBER 28, 2018

Partnering with Instagram influencers is a great way to introduce your business to new audiences, get on shopper’s minds, and, during the holidays, to get your customers into the buying spirit! Ellenor shows off how she decorated the Cava bottle for her friend, giving her gift a personal and sentimental touch. Let’s get started!

Influencer 69

Influencer Instagram Tips Marketing 69

Keyhole.co

DECEMBER 26, 2022

When purchasing products online around 40% of people will buy a product after seeing it used by an influencer on Instagram, Twitter, or YouTube. 71% of influencers believe that what keeps their audience engaged is an honest and authentic voice. But, 33% of them trust blog reviews when it comes to making purchases. Why it works?

Influencer 52

Influencer Campaign Instagram Data 52

Hootsuite

JULY 9, 2019

Social proof is why you read product reviews before buying, and ask locals for restaurant recommendations when you’re visiting a new city. Whether you’re buying a new mattress or choosing a hotel for your upcoming vacation, It’s easy to get overwhelmed. but otherwise I always check reviews before buying. User-generated content.

Strategy 111

Strategy How To Marketing Review 111

Pixlee

DECEMBER 30, 2020

Since launching our ambassador program, the RackPack, in 2018, we have continued to develop more strategic partnerships for elevated content creation, authentic storytelling, launching product collections in new markets, and building brand awareness and authority. Working with our ambassadors has always been exciting to me.

Features 52

Features Brands Influencer Travel 52