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Travel Brands that Are Doing Social Right

Ignite Social Media

Social media’s impact on the travel and tourism industry continues to grow stronger. When it comes to reaching these users, here are our top travel brands on social. From these pieces of user-generated content (UGC), they are able to populate their main feed with picture-perfect posts that ladder up to other marketing messages.

Travel 94
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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. The brand also talks about offbeat places around the world and what makes them unique. The regular contests create excitement, spreading brand awareness and driving increased engagement to the posts.

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How the Travel Industry is Recovering in 2021 with Influencers

Pixlee

Travel and tourism took a major hit in 2020. A report published in May 2020 even estimated the loss of over 100 million jobs in the travel industry (as per the World Travel and Tourism Council). Enter influencers and user-generated content (UGC) – the community-driven method for rebuilding trust in travel. Reestablishing Trust.

Travel 52
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How Instagram Has Taken Over Tourism Marketing

Pixlee

But today, you can’t form an effective tourism marketing plan without it. What makes this particular social network unique when it comes to tourism and marketing? Geo-Tag Tourism. Tourism marketing companies who are looking towards the future can’t afford to ignore Instagram’s popularity with the younger generation.

Tourism 40
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15 Innovative Brands Using Technology to Power Their Content

Pixlee

Top brands are leading the way by utilizing the latest technology to market their content. With so many ways to craft value-added experiences with content, brands need to choose the best investments to maximize conversions and sales. This AI program is a great example of how modern technology can bring a brand close to consumers.

UGC 59
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Why Social Media Marketing Isn’t Synonymous with Community-Driven Marketing

Pixlee

Social media marketing is a powerhouse for brands, but to be successful it takes more than just sharing ads and branded content across social platforms. Brands need to take their marketing a step further by focusing on who matters most: their customers. What is Community-Driven Marketing? What’s the Difference?

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7 Great User-Generated Content Campaigns

Pixlee

User-generated content enables a brand’s passionate customers to become advocates, in turn building engaged communities around products and services. According to a report from Adweek , 85% of users surveyed found visual UGC to be more influential than content made by the brands directly. Tourism Australia.