Convince & Convert

DECEMBER 16, 2015

Living Brand Story. John Oechsle has built an incredibly successful career by nurturing brand culture through the stories he crafts and shares with his team. As the President and CEO of Swiftpage, John has brought together a trio of companies that offer customer relationship management software: Act! ftpage, and Saleslog!x.

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Authentication Brands Small Business Team 60

Hootsuite

JULY 12, 2022

And all that strategy got us thinking about the relationship between social and brand identity. Classic marketing wisdom used to say the brands we love earn our trust with an amazing product experience and consistent, emotionally resonant messaging. Social-first brands like us are taking it one step further. hot dog combo.

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Brands HootSuite Module Meme 114

Sprout Social

JULY 28, 2021

Your brand is what people say about you when you’re not in the room. For a software company, that means when they’re not using your product. You have to build a structure around that room so that your customer, prospect or industry feels at home with your brand—even if they never use your product.

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Brands Team Industry Research 124

Hootsuite

NOVEMBER 7, 2023

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen. What is social listening?

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Brand Monitoring Tools HootSuite Brands 98

Social Media Strategies Summit

MARCH 1, 2024

Image source Actions for Marketers Succeeding in a world dominated by short-form video is about communicating your branding and message as quickly as possible. So brands are forced to push the boundaries with ever more outlandish lenses, filters, and other effects.

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Video Trends Marketing Mobile 231

Sprout Social

NOVEMBER 29, 2023

Instagram automation refers to the use of third-party software to manage your account, carry out tasks and/or interact with users without a human present. The platform wants its users to engage authentically and organically, so Instagram put together limits and penalties for tactics they see as potentially gaming their algorithm.

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Instagram Tools Strategy Hashtag 113

Oktopost

MAY 22, 2023

Today more than ever, audiences demand authenticity from brands on social media. She gives her insights into measuring success beyond vanity metrics to track brand awareness and conversions. As soon as we pivoted to showcasing the upside team and our commitments and values, we saw a massive spike in our engagement.”

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Strategy Tips Apple Social Media Management 118

Convince & Convert

OCTOBER 30, 2017

Years ago, in the early days of social’s prevalence in society, brands recognized their buyers were spending more and more time on social, and they asked the obvious question: “What’s everybody saying out there?” Brands and products: 75%. Industry/brand influencers: 60%. Brands and Products. Competition: 77%. Competitive.

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Brands Sentiment Influencer Survey 193

Pixlee

DECEMBER 8, 2020

While not a new trend, social media content creators are blurring the line between brands, media powerhouses and marketers. . As brands look to adopt new models for engaging their audiences, creators become increasingly viable candidates for social media managers. Which picture editing software to pick.

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Social Media Management Social Media Brands Content 96

Oktopost

DECEMBER 19, 2022

No other channel goes further in creating real relationships with your customers, and a community around your brand. Use Two-Factor Authentication. Educate employees about potential fishing attacks, and enable two-factor authentication across the board. Limit Access to Accounts. Use a Secure or Private Wi-Fi Network.

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Social Media How To Policies Authentication 125

Sprout Social

OCTOBER 18, 2023

In this article, we’ll take you through 6+ social media listening examples and the strategies real brands use to inspire you to get more from listening. Check out these social media listening examples employed by other brands to start building your social listening strategy and playbook. And this trend is likely to continue.

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Examples Social Media Sentiment Influencer 119

Sprout Social

MARCH 30, 2023

Rather, it’s indicative of a tectonic shift in how companies design software, how businesses invest in technology and how individual users devote their time and energy. Machine learning quietly showed up in mainstream software over the last decade. AI is not ready to represent your brand or business culture on its own.

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Software Training Energy Team 117

Sprout Social

NOVEMBER 1, 2023

Behind-the-scenes content humanizes brands, strengthens their online presence and nurtures customer relationships. For example, a meet the team series on LinkedIn or Instagram could shine a light on a brand’s workplace culture. We’ll discuss why it works and how brands can leverage it to its full potential.

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Campaign Content Upcoming Authentication 89

Sprout Social

OCTOBER 19, 2023

It’s no stretch to say that reputation management is more important than ever for brands today. From shout-outs to call-outs, brands need a pulse on many channels to keep a clean reputation. Reputation monitoring software to try What features to look for in a reputation management software What is online reputation monitoring?

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Reputation Sentiment Analysis Notification 94

agora pulse

SEPTEMBER 18, 2019

It can help you foster stronger relationships with your audience while it simultaneously makes your brand more appealing (and more trusted) by new users discovering you. That fact drives most brands crazy because they have no control over this aspect. People love when brands share UGC. But is UGC worth all the effort?

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UGC Brands Content How To 89

Ignite Social Media

MARCH 18, 2024

However, while Duke certainly has some inherent advantages being one of the premier brands in college basketball, I believe their approach contains numerous takeaways that any social media marketer can apply, no matter what industry you’re in. ” For many brands, social media is still under-resourced as an afterthought.

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Social Media Marketing Nielsen Resources 96

Oktopost

FEBRUARY 16, 2022

Currently serving as the Senior Vice President of Marketing at Tipalti , an accounting software financial technology business that provides accounts payable, procurement, and payments automation software for businesses, she is driven by scalable opportunities to do what has never been done before.

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B2B Apple Hosting Meeting 125

Ignite Social Media

FEBRUARY 1, 2022

In this case, we are talking specifically about social media strategies and trends for brands. What are some brand practices that need to be left behind and what are some strategies that still need improvement going forward into 2022? In fact, they are great content for brands to use (and should use!).

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Social Media UGC Trends Organization 196

Oktopost

FEBRUARY 2, 2022

Prior to her role at SmartBug®, she was VP of Sales and Marketing at Allbound, a PRM software-as-a-service solution provider where she was responsible for developing and executing an inbound demand generation strategy, raising brand and market awareness for Allbound, and channel sales and marketing. Stay in the Loop.

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Data B2B Apple Marketing 150

Sprout Social

AUGUST 10, 2022

A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Instead of going about it the “traditional” way, brands can use influencer marketing tools to reach their goals faster.

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Influencer Tools Marketing Software 111

Tweaklibrary

JULY 4, 2023

As the digital landscape continues to evolve, the significance of remote desktop software is growing rapidly due to the widespread reliance on computers for work-related tasks. Remote access software enables you to work with a laptop located in other places through the Internet. Homepage Link: TeamViewer Homepage 2.

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Software Products Collaboration Buy 19

Oktopost

MARCH 10, 2022

Jason gives us his best advice for making sure there’s a mutual understanding between two very different teams, breaking down a few key tactics to promote alignment that you can apply to your own brand. Meet Jason.

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Team B2B Apple Marketing 144

Ignite Social Media

JULY 19, 2023

He has experience doing social media for big brands and is a podcaster and comedian. Because of that, he has first-hand experience with the various problems brands and creators face on social media. Since they get the link through the Stampede Social software, you can track exactly who got the link, who visited and more.

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Hashtag Software Instagram UGC 78

Convince & Convert

DECEMBER 15, 2023

Social media SEO is optimizing your social media channels for reach and visibility to help you drive brand awareness, build trust, and contribute to generating leads. The SEO of search engines and social media matter equally in creating a trustworthy brand identity. What is social media SEO?

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SEO Social Media Strategy Hashtag 154

Social Media Strategies Summit

OCTOBER 21, 2021

Brian Scudamore is the Founder and CEO of O2E Brands , the company behind home service brands like 1-800-GOT-JUNK? Box is a pretty big deal, but it’s nowhere near the leagues of massive brands like Dropbox or Spotify. Christian Klein is CEO of global software giant SAP. Top 15 Brands Killing It on Instagram.

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Social Media Startup LinkedIn Telecommunications 212

Oktopost

MAY 23, 2022

Helen Hauck on employee advocacy, personal branding, and humanizing B2B. What’s the value of your employees amplifying your brand’s message and building their own presence? What are the challenges that come with taking over a brand’s social and running an employee advocacy program? Episode Summary. Meet Helen.

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B2B Social Media Management Apple Authentication 62

Sprout Social

MARCH 29, 2023

For example, both strive to boost brand awareness and drive site traffic. Cultivate a strong employer brand Just as you research a potential candidate, job seekers thoroughly look into their potential employers. Authentic and objective reviews are powerful ways to attract top talent.”

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Social Media Strategy Team Review 98

Sprout Social

NOVEMBER 21, 2022

In this article, we’ll walk through case studies from top certified TikTok marketing agencies to show how they use TikTok to grow their clients’ brands, building a business case for more agencies to expand their services. The brand wanted to use TikTok to drive traffic to their website and increase their reach to a more engaged audience.

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Case Study Marketing Directory Retail 112

Oktopost

MAY 24, 2023

We are here to lead the way, leveraging our expertise and award-winning platform to redefine how brands connect with their audiences. Whether you’re an enterprise brand or a growing business, we have the solutions to propel your social media strategy forward. Now, we invite you to be part of our success story!

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Badge Social Media Case Study ROI 62

Sprout Social

NOVEMBER 1, 2021

Some of the best advocates for your brand can be your own employees. Oftentimes, when people think about brand advocates, they may think of external people, such as social media influencers. While this may be true, consider this: your employees know your company inside out and can lend a unique voice to your brand’s reputation.

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Training Study Metrics Social Media 122

Ignite Social Media

JANUARY 19, 2021

Live videos provide a way for an authentic connection to your target audience, and they are especially imperative with the world still battling COVID-19 and as a result, holding fewer in-person events. Create a branded hashtag. Integrate visual aids that are unique and on-brand. LinkedIn Live. Provide exclusive content.

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Eventful Social Media Notification LinkedIn 205

Convince & Convert

SEPTEMBER 2, 2015

More buzz-worthy than a hive of bees, this valuable strategy is quickly becoming (and, in some cases, already is) the focus of many brands looking to optimize the social space. Here are a few of the most common mistakes brands are making when it comes to influencer marketing. Does the influencer have a history of bashing brands online?

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Influencer Brands Marketing Authentication 60

Pixlee

MARCH 8, 2018

The idea of community has become a major focus of brands in many verticals. critical part of any holistic branding strategy. within existing networks of consumers, as modern brands are no longer simply about. within existing networks of consumers, as modern brands are no longer simply about. who are buying them.

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Communities Brands Pharmaceuticals Community building 48

Ignite Social Media

NOVEMBER 13, 2018

These perceptions steer users’ decision-making process when deciding who to follow and, ultimately, which brands to trust on social media. A recent study from Stackla reported that 86% of consumers say authenticity is important when deciding what brands they like and support on social media.

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Trends Social Media UGC Authentication 143

Sprout Social

AUGUST 31, 2022

Identify the best platforms for your brand. Consider your brand’s goals, resources, current content types, your audience, your competitors and the industry you’re in. Use this information to form a strategic approach and identify the best platforms for your brand. Create an authentic brand experience for your audience.

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Social Media Management Organization Products Social Media 102

Pam Moore

SEPTEMBER 26, 2019

Thought leadership is important for any person and brand wanting to establish themselves as a leader in a particular industry, niche, specific topic, trade or practice. Thought leadership is beneficial for both brands and humans. Decades ago it would take brands years to establish thought leadership.

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Brands How To B2B Training 60

Sprout Social

JULY 29, 2020

Figuring out how to use customer testimonials as part of your brand’s marketing process can boost credibility through social proof, improve your reputation and relationships with your customers, and improve your brand’s SEO and visibility. Better brand reputation. Improved SEO. How to get more reviews from customers.

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Review Case Study Reputation Study 139