Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. It finds the accounts with relevant audiences on platforms that are right for your brand so you don’t have to.

B2B 118

B2B Influencer Brands Marketing 118

Social Media Strategies Summit

APRIL 11, 2024

However, the one mistake brands make is using social networks to talk at their audience instead of communicating with their followers. Moreover, research shows that: 79% of consumers favor brand messaging that develops a relationship. 83% of people care as much about how a brand treats them as they do about the quality of its products.

Social Media 226

Social Media Tips Marketing UGC 226

Sprout Social

DECEMBER 7, 2018

That said, the new Facebook Page publishing authorization is something that brands of all shapes and sizes should be aware of. Facebook Page publishing authorization: what you need to know. We’ve broken down what’s fresh with Facebook page publishing and what your business needs to do to take action step-by-step.

Publishing 97

Publishing Facebook Authentication Overview 97

Ignite Social Media

AUGUST 28, 2023

Influencer marketing can be a game-changer for garnering brand recognition and converting sales, but sometimes, influencers may behave badly or unexpectedly. The judge threw the case out , citing the fact that she had created adverse publicity for the brand which was prohibited in her contract.

Influencer 78

Influencer Brands Travel Sentiment 78

Sprout Social

FEBRUARY 13, 2019

“Your brand is what other people say about you when you’re not in the room.” The answers to these questions reach beyond brand and even marketing. The answers to these questions reach beyond brand and even marketing. Putting insight into action is where brands truly capture the opportunity to better drive connection.

Authentication 102

Authentication Analysis Sentiment Tumblr 102

Webbiquity SMM

NOVEMBER 8, 2022

People praising a product or brand through ratings and reviews increases its credibility and authority. Testimonials: People who bought a product or service provide short, quotable statements reflecting their positive brand experiences. Having an expert talk positively about your product can improve trust and enhance brand credibility.

comScore 299

comScore Marketing Case Study Review 299

Sprout Social

NOVEMBER 29, 2023

The platform wants its users to engage authentically and organically, so Instagram put together limits and penalties for tactics they see as potentially gaming their algorithm. Brand accounts should emphasize human interactions and avoid anything that looks spammy. We say no—but only if you do it right. Poor automation looks spammy.

Instagram 115

Instagram Tools Strategy Hashtag 115

Buffer Social

MARCH 9, 2023

If you’re looking to grow your career, make connections with people in your industry, and build a personal brand, you should be on LinkedIn. In this article, I will walk through three steps to use LinkedIn to build your personal brand with advice from me and others who have found success using it.

LinkedIn 98

LinkedIn Brands Real Estate Small Business 98

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. Like many brands, Slack uses their social media to appeal to different subsets of their target audience.

B2B 150

B2B Social Media Brands Hubspot 150

Sprout Social

NOVEMBER 17, 2022

With the ability to publish longer videos and consumers’ love of short form video, there’s a lot of Reel-estate for brands to get creative and boost their engagement. Instagram Reel ideas for fashion and retail brands. Push creative boundaries for your brand with these ideas: 1. Promote hot in-store items.

Types 118

Types Instagram Brands Collaboration 118

Sprout Social

OCTOBER 10, 2023

And with 79% of marketers describing influencer content as necessary for their customers’ experiences, brands need to be strategic to create campaigns that resonate. Influencer marketing campaigns are partnerships that leverage the influence of creators to promote sales and build brand awareness.

Examples 126

Examples Influencer Campaign Marketing 126

Ignite Social Media

MARCH 18, 2021

It’s safe to assume that more than one person manages many of those Pages, especially when you look at larger brands that are dedicating significant budgets to social media efforts. Major Issues with Facebook’s Brand Pages. Both Facebook and Instagram give brand managers the run around when it comes to page access.

Brands 155

Brands Facebook Issues Privacy 155

Pixlee

JULY 28, 2021

And while agencies are still playing a vital role in content creation, brands are getting creative with campaign creatives. In fact, most of today’s sophisticated brands are beginning to integrate customers’ ideas and demands into marketing content by collecting and sharing user-generated content (UGC) from real customers.

UGC 98

UGC Brands Content Authentication 98

Social Media Strategies Summit

OCTOBER 16, 2019

Why is Snapchat so crucial for brands? The key to brand success on Snapchat is providing authentic content that offers something users cannot find on any other platform. Not quite sure how your brand can make an impact on Snapchat? Not quite sure how your brand can make an impact on Snapchat?

Brands 103

Brands NGO Authentication Campaign 103

Sprout Social

SEPTEMBER 2, 2020

That’s exactly why brands are integrating video into their content strategies and racking up huge viewership in the process. Consider below why Instagram’s video platform is so brand-friendly. Instagram’s video formats are fair game for any brand. What makes Instagram video marketing so compelling?

Instagram 143

Instagram Video Brands Compete 143

Sprout Social

JUNE 21, 2022

Because recent data highlights how there’s so much potential for brands to blow up on Tiktok. Remember that viral marketing only works when it’s organic, authentic and totally unexpected. Below is a fantastic example from REI featuring commonly mispronounced products sold by the brand. Think about it. How-to videos.

Tips 105

Tips Brands How To Hashtag 105

Hootsuite

NOVEMBER 14, 2022

And brands… As you know, social media changes constantly. Creators and brands, this article is chock full of strategies for both of you. Bonus: Download a free, fully customizable influencer media kit template to help you introduce your accounts to brands, land sponsorship deals, and make more money on social media.

Social Media 112

Social Media Brands Tips Affiliate marketing 112

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Quite a few brands are trying to answer that question for themselves. Published on Categories. Published on. Advice from 3 brands getting TikTok for B2B right. Each month, 80 million people spend an average of 24 hours on TikTok.

B2B 136

B2B Brands Marketing How To 136

Hootsuite

FEBRUARY 16, 2022

If branded content and influencer collabs are part of your Facebook marketing strategy in 2022, Brand Collabs Manager should be on your radar. This monetization tool brings brands and social media creators together to create and share branded content that builds trust and expands reach. Have at least 1,000 followers.

Brands 95

Brands HootSuite Project Metrics 95

Keyhole.co

NOVEMBER 17, 2023

All it takes is for one person to post a comment about your brand, products, or services on social media and suddenly, you’re the hot topic for the day. If the comments are positive, then your brand has won some free publicity that will win you new customers.

Examples 59

Examples Brands Sentiment Reputation 59

Convince & Convert

DECEMBER 15, 2023

Social media SEO is optimizing your social media channels for reach and visibility to help you drive brand awareness, build trust, and contribute to generating leads. The SEO of search engines and social media matter equally in creating a trustworthy brand identity. What is social media SEO? Take a look: 6.

SEO 154

SEO Social Media Strategy Hashtag 154

Social Media Strategies Summit

MARCH 1, 2024

Image source Actions for Marketers Succeeding in a world dominated by short-form video is about communicating your branding and message as quickly as possible. So brands are forced to push the boundaries with ever more outlandish lenses, filters, and other effects.

Video 231

Video Trends Marketing Mobile 231

Later

MAY 28, 2021

With over 756 million users , it’s full of opportunities for brand marketing. In this blog post, we’re sharing five ways you can use LinkedIn to market your brand and reach relevant audiences. How to Use LinkedIn for Marketing Your Brand . Share Your Brand Voice. LinkedIn Marketing Tip #4: Share Your Brand Voice .

LinkedIn 100

LinkedIn Brands Marketing Airlines 100

Sprout Social

JUNE 17, 2019

Having a personal brand, whether you’re job hunting, running your own business or at any stage in your career, is essential. One of the best ways to enhance your personal brand is through social media. Embrace authenticity. How important is authenticity on social media? Keep organized.

Trends 111

Trends Social Media Brands Authentication 111

Convince & Convert

OCTOBER 30, 2017

Years ago, in the early days of social’s prevalence in society, brands recognized their buyers were spending more and more time on social, and they asked the obvious question: “What’s everybody saying out there?” Brands and products: 75%. Industry/brand influencers: 60%. Brands and Products. Competition: 77%. Competitive.

Brands 193

Brands Sentiment Influencer Survey 193

The Realtime Report

MARCH 3, 2021

Protecting Against Brand-Impersonating Phishing Messages. Fortunately, details about the scam were published online, hopefully resulting in increased awareness of it, which could filter down to potential targets. Virtually everyone who has ever set up and used an email address is familiar with the concept of phishing emails.

Brands 91

Brands Domain Name Engineering Banking 91

Ignite Social Media

MAY 25, 2021

Studies have shown Reels can serve as a valuable tool for your brand whether they are used as a testing space for TikTok or to add a little spice into your brand’s newsfeed. It’s especially worth keeping a close eye on for brands considering Reels ad options are on the horizon. Experiment! That’s okay.

Instagram 172

Instagram Engagement Content Tips 172

Buffer Social

NOVEMBER 1, 2023

  It did mean I went through a very intense period of saying no to dessert (would not recommend), but it also helped me fall in love with exercise (would recommend) — and almost accidentally, build something of a personal brand.  I realized it was time for a personal brand pivot. Naturally, I put it to the experts.

Brands 76

Brands How To Instagram Consultant 76

Pixlee

AUGUST 25, 2021

From influencer marketing to video-sharing, Instagram now offers marketers creative space to grow brand awareness on a channel their audience already loves. 90% of brands have a business account on Instagram, which means that this platform is really the center for building a successful brand.

Instagram 86

Instagram UGC Brands Hashtag 86

Pam Moore

JANUARY 14, 2020

Personal branding can not be ignored in 2020. Even if you are not a marketer and never want to be one, you have a personal brand regardless if you have consciously designed it or thought about it or not. Publish a new YouTube video. Your Personal Brand is Made of Perceptions. Your personal brand is: . Send a tweet.

Brands 78

Brands Training Template Templates 78

Ignite Social Media

MAY 4, 2020

With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. Brand Marketing Watch-Outs: Snapchat’s audience skews younger than other social networks, so depending on who your brand is targeting it may or may not be the right channel for you.

Social Media 121

Social Media Brands Content Real Estate 121

Sprout Social

AUGUST 3, 2023

From the early days of Six Degrees to the rise of TikTok and the introduction of Threads, brands have had to adapt to this constantly changing landscape. As a brand, it’s important for you to adapt to this shift and engage your audience in a more authentic and personal way. What spawned the era of social entertainment?

Social Media 90

Social Media Content Airlines Authentication 90

Pixlee

JULY 27, 2020

Social media engagement is a critical indicator of health for community-driven brands. And with more people using social media to connect with brands than ever before, social media engagement should be increasing, right? But as volume increases, so does the need to stand out from other brands. What are the common topics?

Engagement 56

Engagement Social Media Brands UGC 56

Oktopost

DECEMBER 19, 2022

No other channel goes further in creating real relationships with your customers, and a community around your brand. Use Two-Factor Authentication. Educate employees about potential fishing attacks, and enable two-factor authentication across the board. Limit Access to Accounts. Use a Secure or Private Wi-Fi Network.

Social Media 125

Social Media How To Policies Authentication 125

Sprout Social

AUGUST 31, 2023

This initiative was prompted by the desire to embody their brand values, and look out for the well-being of their employees. So, the social team stepped back from the brand accounts to spend more time hiking, fishing, surfing and finding other ways to spend quality time with loved ones outdoors. To quote the company founder, Leon L.

Team 118

Team Authentication Proposal Social Media 118

Ignite Social Media

JUNE 17, 2021

Social isn’t the place to take your brand’s 15 second TV spot and post it on Instagram, but too often, it happens. Social has its own rhythm, it has its own flow, its own look and feel, and audiences expect branded content to fit in, or else it’s going to feel inauthentic, forced, and not perform well. Not exactly.

Social Media 176

Social Media Content Guidelines Library 176

Sprout Social

JULY 5, 2022

Your brand can (and should) leverage YouTube to grow your community, maximize your SEO value and help reach your larger business goals. Kickstart your YouTube channel by introducing your brand. By inviting your team to step in front of the camera, you will win over your audience with authenticity. Web series. Interviews.

YouTube 130

YouTube Video Authentication Education 130