Sprout Social

DECEMBER 29, 2022

You built your brand into one that consumers love and trust. Now you have to maintain the momentum and manage your brand reputation. Building and maintaining your brand in a crowded market is no easy feat. According to Nielsen Media, as of 2022 there are over half a million brands globally. You did it.

Reputation 89

Reputation Sentiment Loyalty Nielsen 89

Socialmedia.biz

FEBRUARY 23, 2019

With 1 billion users worldwide , Instagram’s rapid user-growth since its inception in 2010 has undoubtedly changed the way brands interact with their existing and potential customers. ” 68% of Instagram users like to engage with brands on an everyday basis, resulting in 58x more engagement per follower than Facebook.

Instagram 105

Instagram Nielsen Collaboration Influencer 105

Hootsuite

MAY 18, 2023

Partner with relevant influencers and brands If you’re looking to reach a wider audience, teaming up with influencers or relevant brands can be highly effective. Partnering with relevant brands and influencers can increase your reach and help create more engaging content for your short-form videos.

Video 112

Video HootSuite How To UGC 112

Pixlee

NOVEMBER 15, 2018

With larger influencers losing some authenticity and credibility, and with microinfluencers still too pricey, brands are now investing in the vast realm of “nanoinfluencers.” The NYTimes defines nanoinfluencers as social media users with between 1,000 and 5,000 followers — who can drive sales and brand loyalty.

UGC 63

UGC Hotels Nielsen Authentication 63

Rebekah Radice

APRIL 30, 2018

Did you know that 92% of people trust recommendations from individuals over brands? In this episode of the Brand Authority Podcast , I make a case for influencer marketing, sharing why it’s a key ingredient to your marketing strategy and how you can find the right influencers for your brand. Authentic Experience.

Influencer 115

Influencer Marketing Nielsen Authentication 115

Pixlee

OCTOBER 18, 2016

Brands are quickly catching on to the value of influencer marketing. It’s a natural way to connect with Millennials and Generation Z - and to market products and services in a way that’s organic, authentic, and enticing. While many brands have increased their content production, one source reported that engagement was down 60%.

Influencer 42

Influencer Brands Nielsen ROI 42

Janet Fouts

DECEMBER 30, 2014

I can’t count the number of times I’ve sat in meetings with brands large and small and heard the marching orders. 23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). Shop locally and prefer hand-made and authenticity to mass production.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Pixlee

DECEMBER 18, 2018

With increasing saturation, many brands and influencers alike wonder if gaining Instagram followers actually matters. Follower count sometimes helps to give a brand or influencer legitimacy, but recently, it’s done the exact opposite. Individuals interact with this content because it’s authentic, visually engaging, and relatable.

Instagram 44

Instagram UGC Authentication Influencer 44

Convince & Convert

APRIL 19, 2016

Americans trust recommendations from real people significantly more than we trust advertising and promotions from brands, in any guise. This last point is a major key, as the perceived authenticity of other humans contributes not only to the rise of influencer marketing, but also its cousin – employee advocacy programs.

ROI 60

ROI Influencer Nielsen Marketing 60

Rebekah Radice

APRIL 30, 2018

Did you know that 92% of people trust recommendations from individuals over brands? In this episode of the Brand Authority Podcast , I make a case for influencer marketing, sharing why it’s a key ingredient to your marketing strategy and how you can find the right influencers for your brand. Authentic Experience.

Influencer 60

Influencer Marketing Nielsen Authentication 60

Buffer Social

OCTOBER 9, 2018

It’s human and authentic. Now, however, for many brands, the majority of questions and conversations have shifted to private messaging channels. And platforms are constantly taking steps to make it easier for consumers to connect with brands through direct messages. Why social messaging is the new normal for customer engagement.

Conversation 94

Conversation Widget Nielsen Study 94

Buffer Social

MAY 8, 2019

So, how has Ugly grown from a startup idea to challenging billion dollar brands? Build a unique brand. The founders were sick of seeing brands selling sugar-filled products, made appealing by marketing that masked what you’re actually drinking,” Brittany Zenner, Ugly’s New York-based Social Media and Community Manager explained to me.

Industry 74

Industry Meme Survey Authentication 74

Rebekah Radice

AUGUST 10, 2015

Brand Your Business. If you want to create a memorable brand on Facebook, you must clearly articulate who you are, what you do and how you help your fans and customers. Not only that, you must keep your branding consistent. Better branding equals heightened awareness and that translates into better engagement.

Engagement 131

Engagement Tips Facebook Nielsen 131

Convince & Convert

NOVEMBER 17, 2015

Great Customer Experience = More Authentic Than Expected. 47% of Americans trust advertising, according to Nielsen. This authenticity and forthrightness creates a great customer experience, and changes the way readers of the Footprint Chronicles think about the brand. And trust deficits are expensive propositions.

Nielsen 60

Nielsen Authentication Price B2B 60

Pixlee

NOVEMBER 15, 2016

Integrating UGC into campaigns has become a popular -- and inexpensive -- way to develop brand awareness and loyalty. Why should your brand utilize user generated content marketing ? It’s been proven that consumers find UGC more trustworthy and authentic than content created by a brand. Why to Use User Generated Content.

Content 41

Content UGC Loyalty Nielsen 41

Pixlee

FEBRUARY 1, 2019

Word-of-mouth or referral advertising is a powerful tool rooted in authenticity and trust. In fact, Nielsen found that 83% of consumers trust the recommendations of friends and family over other forms of advertising. It also has to suit your brand messaging and intended audience. Identifying brand advocates.

Discount 41

Discount UGC How To Apparel 41

Razor Social

MAY 15, 2019

A social media influencer is someone who has access to a relevant audience that you want to get access to and can persuade that audience to take action based on their authenticity and influence. Brand Ambassador. Brands typically tie influencer events to a product launch or some important company milestone. Event activation.

Influencer 104

Influencer Social Media How To Campaign 104

Diva Marketing Blog

JUNE 19, 2016

It definitely helped grow my blog and my brand. Whatever your theme or brand is, stay consistent with it. Although Nielsen includes Twitter and now public Facebook into its TV ratings, in your opinion, to what extent do most producers/TV food media companies bring active social media into their digital marketing/out-reach mix? (By

Travel 75

Travel Hosting Social Media Influencer 75

Diva Marketing Blog

JUNE 19, 2016

It definitely helped grow my blog and my brand. Whatever your theme or brand is, stay consistent with it. Although Nielsen includes Twitter and now public Facebook into its TV ratings, in your opinion, to what extent do most producers/TV food media companies bring active social media into their digital marketing/out-reach mix? (By

Travel 40

Travel Hosting Social Media Influencer 40

Keyhole.co

AUGUST 10, 2023

This has many benefits, including: Authenticity and transparency: Behind-the-scenes content allows you to showcase the authentic and human side of your professional life. It provides a glimpse into your day-to-day activities, work processes, and the people behind your brand. What does all this mean for your brand?

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

This has many benefits, including: Authenticity and transparency: Behind-the-scenes content allows you to showcase the authentic and human side of your professional life. It provides a glimpse into your day-to-day activities, work processes, and the people behind your brand. What does all this mean for your brand?

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Hootsuite

MARCH 3, 2022

Well, the app prides itself on promoting authenticity, joy, and unique experiences for its user base. This may sound like jargon, but a 2021 Nielsen study found that 53% of TikTok users feel they can be themselves on the platform. Good engagement rates for TikTok vary between brands and industries. What makes TikTok so engaging?

Engagement 100

Engagement Tips Metrics Remix 100

Convince & Convert

NOVEMBER 20, 2013

In my role, I applauded forward-thinking companies that set up and staffed “command centers” so they could monitor and respond to comments they spotted about their brands. When I founded Addvocate , I described it in marketing terms: Terms like “empower employees to be brand advocates” (or sometimes: “brand amplifiers”).

Social Media 150

Social Media Sentiment Nielsen Reputation 150

Rebekah Radice

NOVEMBER 24, 2017

Monitoring is simply tracking your brand mentions. All while keeping your finger on the pulse of your industry and the health of your brand. This will give you an even better feeling about how your audience talks, what makes them happy, what they’re looking for, and how they feel about your brand and any others within your market.

Hashtag 138

Hashtag Influencer Trends Industry 138

Oktopost

JUNE 9, 2020

The opportunity to engage a wider audience is unparalleled, and of course, can be immensely helpful to a brand. Employees can carry your company’s message with an authentic voice, which makes them a trustworthy source. Brand Amplification. Employer Branding. Hence the latter gains less exposure in our feeds.

B2B 144

B2B Survey ROI Metrics 144

Rebekah Radice

NOVEMBER 24, 2017

Monitoring is simply tracking your brand mentions. All while keeping your finger on the pulse of your industry and the health of your brand. This will give you an even better feeling about how your audience talks, what makes them happy, what they’re looking for, and how they feel about your brand and any others within your market.

Hashtag 60

Hashtag Influencer Trends Industry 60

Webbiquity SMM

FEBRUARY 7, 2011

Dan Neely discusses which social networking sites get the most attention from marketers (Facebook, Twitter, LinkedIn, no surprises there), how marketers can best use social media for branding and business development, and concerns about the use of social media in brand planning. No bells, no whistles, just business.&#

Social Media 198

Social Media Tools Tips ROI 198