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Travel Brands that Are Doing Social Right

Ignite Social Media

When it comes to reaching these users, here are our top travel brands on social. From these pieces of user-generated content (UGC), they are able to populate their main feed with picture-perfect posts that ladder up to other marketing messages. A key part of our social strategy is the curation of UGC. On a continual basis, we encourage OBX visitors to share their photos and videos with us using our branded hashtag, #OBXnow. All employ a strong UGC curation strategy.

How to Inspire More User-Generated Content for Your Brand

agora pulse

User-generated content (UGC) is a game-changer for businesses. It can help you foster stronger relationships with your audience while it simultaneously makes your brand more appealing (and more trusted) by new users discovering you. But is UGC worth all the effort? To get all these incredible benefits of UGC, however, you need to actually encourage customers to create content! That fact drives most brands crazy because they have no control over this aspect.

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7 Brands With a Killer Social Media Campaign

Later

More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. In this blog post, we highlight 7 brands with awesome social media campaigns to inspire your content strategy in 2021: .

Top 10 Brands Killing It on Instagram

Social Media Strategies Summit

In April, the platform saw changes to its API that resulted in the death of Instagram bots, apps that help brands analyze their followers and limitations on the ability to repost UGC. With all of these updates, the platform has become more popular (Instagram grew to 1 billion users in September of 2018) and more competitive for brands (with 25 million business profiles ). Known primarily as a denim brand, Madewell centers its Instagram content around jeans.

Social Media Stories: What Brands Need to Know About Ephemeral Content

Ignite Social Media

With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. As an official Snapchat Certified Partner , our experts would be more than happy to help kickoff your brand on the platform.

How These 5 Brands Are Acing Storytelling on Social Media

agora pulse

Let’s begin with a reality check: A whopping 74% of brands have no meaning in consumers’ lives. Consumers don’t care about your brand or your marketing message—unless it resonates. Brands can increase the value of a product or service by 20 times with storytelling. Here are five brands acing storytelling on social media and some actionable takeaways. Our favorite brands use characters (e.g., However, commercial brands can also steal some tips from HONY.

6 lessons and predictions from the best social media campaign ideas of 2021

Sprout Social

You don’t have to be a creative genius to dream up the next brand campaign to break the internet. By building campaigns around UGC, brands give audiences the authentic testimony they need to commit to a purchase.

10 Ways Social Media Can Support Ecommerce Emails 

Pixlee

Use Social Media User-Generated-Content (UGC) In Emails To Build Your Brand. Go beyond traditional creative with UGC. In this internet age, UGC can be regarded as a digital form of word-of-mouth, reaching more people with the ubiquity of social media networks.

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How To Get More Out Of Post Purchase Communications

Pixlee

Communicating with your customers post-purchase can go a long way in capitalizing on purchase intent—but many ecommerce brands are missing out. . According to Shopify , an existing customer has an 80% chance of buying from your brand again, whereas a new customer only holds a 10-20% chance.

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Email Marketing: How to Convert Without Discounts

Pixlee

They will support and defend your brand at all costs and recommend your products to their friends — becoming free promoters in the process. Here are some ways brands are using their emails as a community-building channel. Build Trust with Your Audience by Conveying Brand Value .

13 Instagram Marketing Tips from Social Media Experts

Later

When it comes to your Instagram presence, nothing beats authenticity. As a brand, no matter how well you know the algorithm or how many Instagram hacks you try, the most important piece of the puzzle is you and your story. Learn more about UGC and best practices here.

How to Integrate Email Marketing into Your Social Media Efforts

Social Media Strategies Summit

However, in today’s multichannel and omnichannel environment, the reality is that brands must use both to engage and retain their audiences. Combining email marketing with social media efforts allow brands to target their audience more frequently, ultimately moving them through the customer journey. 80% of marketers report that increasing brand awareness is their number one goal for using social media. That way, you each get the benefit of the other brand’s followers.

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You Again? Avoid Spamming Your Followers on Social Media

agora pulse

From fake accounts to misleading posts, social media spam creates unnecessary noise that drowns out authentic content and engagement. Let’s look at how to identify and stop social media spam, so you can let your brand and its genuine content shine.

4 Ways to Enhance Broadcast Email Campaigns with User-Generated Content

Pixlee

User-generated content (UGC) can add that personal touch missing from your broadcast email campaigns — allowing email subscribers to see and interact with relevant photos and videos of your brand and its products. Digests and Newsletters. Newsletters are the most versatile of broadcast email campaigns. Many companies send email newsletters or digests to their subscribers on a regular basis. Does it contextualize your products in an authentic way?

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Instagram Gets Reel(s) About Going After TikTok

agora pulse

In this post, we’re going to go over everything you need to know about Reels, including what they are, whether they really matter for your brand, and how to use them. The best Instagram features for your brand will really come down to your brand voice and tone. Look out, TikTok.

From awareness to acquisition: Creating a content funnel that converts

Sprout Social

In order to reach the finish line, we have to guide our audiences from being unacquainted with our brand to awareness, and from awareness to consideration. Your audience can’t consider your brand and convert if they aren’t aware of it. Are you looking for newsletter signups?

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How to Rock TikTok Just Like the Cool Kids Do (and Even Do It Better)

agora pulse

Last year, Guess was the first brand TikTok collaborated with in the US for its #inmydenim campaign. How Can Brands Use TikTok? Brands can use TikTok for marketing by: Creating their own TikTok channel and upload relevant videos. No, TikTok isn’t just for teens anymore.

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How to Recover More Revenue with Customer Photos in Retargeting Ads

Pixlee

Content ads aren’t driving customers specifically to a sale, but they serve to further educate potential customers about your product or brand. This can be a free trial of a product, a link to a newsletter, a limited time discount, or another relevant offer to re-engage your customer’s interest. These audiences are already familiar with your brand and targeting this segments will increase the likelihood of your retargeting campaigns’ success rates.

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5 Ways to Collect Customer Feedback on Instagram

Later

Collecting customer feedback can create a more engaged community, increase brand loyalty, and — perhaps most importantly — help you learn what your customers actually want. And according to a Facebook study, 66% of people see Instagram as a platform for connecting with brands.

15 Instagram Reels Ideas to Post Today

Later

Brainstorming content ideas for your brand or business can be tough, especially if it feels like you’ve hit a creative block. To spark some inspiration, we’re sharing 15 Instagram Reels ideas you can use for your brand or business right now! Schedule a brand photo shoot ?????????

Instagram Algorithm- What You Need to Know in 2021

Pixlee

Instagram is one of the top channels for brands, creators, influencers, entrepreneurs, and solopreneurs. How to work around this: Create problem-solving content with visually appealing images or videos that reflect your brand’s unique voice while speaking directly to the audience.

How to Partner With Social Media Influencers for the Holidays

Convince & Convert

But it’s not just influencers: Everyday people are just as into the platform and are creating user-generated content (UGC) around the products they buy. Customers who view or engage with a piece of UGC featuring the brand’s products are more likely to purchase an item. When it comes to UGC on Instagram, apparel has the most impact on purchases at 6.4x, followed by jewelry at 2.4x, footwear at 1.7x, beauty at 1.6x, and consumer electronics at 1.6x.

5 Ways to Influence Shoppers on Valentine’s Day

Convince & Convert

adults have “broken up” with a brand due to disruptive marketing, you’ll want to strive for authenticity in your digital marketing efforts. User-generated content (UGC) is one of the easiest and most inexpensive ways to experiment with influencer marketing during Valentine’s Day. When it comes to UGC on Instagram, clothing has the most impact on purchases at 6.4x, followed by jewelry at 2.4x, footwear at 1.7x, beauty at 1.6x, and consumer electronics at 1.6x.

Social Media Terminology: Social Media Words You Need to Know

agora pulse

Brand advocate. And this person talks up your brand. A brand advocate is literally “a helper” that shares positive reviews about your company, extols its virtues, shares excitement about upcoming events, posts content about your brand, and, at the core, cares about your brand’s well-being. Sometimes, brand advocates are paid. Brand authenticity. Customers (existing and potential ones) want brands to be real. Branding.

The Ultimate Guide to Writing Good Instagram Captions

Later

And while celebrities like Kylie Jenner can get away with a single moon emoji as a caption, for brands and influencers, lengthy captions that champion story-telling and authenticity are driving great results: . The “micro-blogging” caption trend is a great way to connect on a deeper level with your followers, which in turn can boost brand loyalty. A good CTA can inspire your followers to engage with your business website, sign up to a newsletter or shop online! .

The Biggest Takeaways From Social Media Marketing World: Tips from Experts

agora pulse

While still others like Goldie Chan used the event to surface and foster brand deals and work. Yet many marketers focus on hashtags only, missing a wealth of amazing organic, authentic content.

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The Ultimate Guide to Instagram Advertising (+ Free Infographic!)

Later

Businesses in all kinds of verticals can benefit from creating and sharing high-quality Instagram ads — everything from software brands to non-profits. Brand awareness: reach people more likely to pay attention to your ads and increase awareness for your brand. Video views: promote videos that show behind-the-scenes footage, product launches or customer stories to raise awareness about your brand. 7: Branded Content Ads.

Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Protecting Yourself From Social Media Lawsuits July 21st, 2010 |Written By: Indra Gardiner | View Comments Tweet Guest post by Indra Gardiner , founding partner and COO at BG Creative.

Instagram Year in Review: The Biggest Moments from 2019

Later

2019 has seen a shift towards authentic and mindful content, with a whole spate of new features to make Instagram Stories more instantaneous and engaging. As a brand, there’s a lot to learn from the high-flying celebrities on Instagram and how their social strategy is paying off.