Ignite Social Media

JANUARY 12, 2021

The spring of 2020 challenged marketers to publicly identify where their brands stood on these words and the issue of social justice. 2020’s social unrest made it abundantly clear that consumers want to know, or rather demand to know, that the brands they support share their values and beliefs. So, is your brand prepared?

Activities 163

Activities Social Media Brands How To 163

Buffer Social

JANUARY 22, 2024

A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time. Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Ignite Social Media

MARCH 18, 2021

It’s safe to assume that more than one person manages many of those Pages, especially when you look at larger brands that are dedicating significant budgets to social media efforts. Major Issues with Facebook’s Brand Pages. Both Facebook and Instagram give brand managers the run around when it comes to page access.

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Brands Facebook Issues Privacy 155

Buffer Social

NOVEMBER 1, 2023

  It did mean I went through a very intense period of saying no to dessert (would not recommend), but it also helped me fall in love with exercise (would recommend) — and almost accidentally, build something of a personal brand.  I realized it was time for a personal brand pivot. Naturally, I put it to the experts.

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Brands How To Instagram Consultant 76

Buffer Social

MARCH 9, 2023

If you’re looking to grow your career, make connections with people in your industry, and build a personal brand, you should be on LinkedIn. In this article, I will walk through three steps to use LinkedIn to build your personal brand with advice from me and others who have found success using it.

LinkedIn 98

LinkedIn Brands Real Estate Small Business 98

Ignite Social Media

SEPTEMBER 30, 2021

What Does This Mean for Brands? In fact, brands should be prepared for other changes that could impact their social media marketing performance. What’s Next for Brands? Brands should watch this trend as well and ensure their social content continues to fit in on the platforms on which it appears. There were five.

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Social Media Facebook Marketing Proposal 172

Ignite Social Media

JULY 19, 2019

When it comes to reaching these users, here are our top travel brands on social. On a continual basis, we encourage OBX visitors to share their photos and videos with us using our branded hashtag, #OBXnow. As a bonus, we found that UGC was the most effective type of content at driving signups for our client’s newsletter.

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Travel UGC Brands Tourism 94

Social Media Strategies Summit

FEBRUARY 4, 2021

Today, the focus will be on Linkedin and how it can help B2B brands. How can you use Linkedin for your brand the right way? Add a profile photo to make your brand credible. Mention it on your website, newsletters, and other social channels. The LinkedIn strategies for B2B brands. So let’s start from the beginning.

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B2B LinkedIn Strategy Brands 130

Buffer Social

AUGUST 17, 2023

From the start of her journey as a creator in 2020, she applied her experience to her content creation and was one of the first to tap into her niche – “business strategy from the lens of women-led brands.” Authenticity breeds connection, and connection builds an engaged audience.

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Strategy Authentication Collaboration Newsletter 77

Social Media Strategies Summit

JANUARY 3, 2019

In April, the platform saw changes to its API that resulted in the death of Instagram bots, apps that help brands analyze their followers and limitations on the ability to repost UGC. As we move into a new year, brands will need to continually assess and adjust their Instagram strategies to stand out. 2018 was a big year for Instagram.

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Instagram Brands UGC Travel 139

Hootsuite

JANUARY 18, 2024

No matter your industry—accounting, consulting, dog-food manufacturing, wig-weaving—this is a captive, active audience that your brand can’t afford to ignore. So read on for everything you need to get started with your brand-new social media game plan, and a list of our favorite resources to help you grow from social rookie to all-star.

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Social Media Tips HootSuite Marketing 121

Ignite Social Media

JUNE 17, 2021

Social isn’t the place to take your brand’s 15 second TV spot and post it on Instagram, but too often, it happens. Social has its own rhythm, it has its own flow, its own look and feel, and audiences expect branded content to fit in, or else it’s going to feel inauthentic, forced, and not perform well. The same goes for events.

Social Media 176

Social Media Content Guidelines Library 176

Pam Moore

JUNE 9, 2019

Building a brand that is relevant, memorable and valuable online requires a lot more than fancy visuals, fast moving video or knowing how to play the last social network newsfeed algorithm. Be authentically you. Don’t pretend you are someone or a brand you are not. Think about the brands you love. Less is truly more.

Brands 105

Brands Authentication Template Templates 105

Ignite Social Media

MAY 25, 2021

Studies have shown Reels can serve as a valuable tool for your brand whether they are used as a testing space for TikTok or to add a little spice into your brand’s newsfeed. It’s especially worth keeping a close eye on for brands considering Reels ad options are on the horizon. Experiment! That’s okay.

Instagram 172

Instagram Engagement Content Tips 172

Ignite Social Media

MAY 4, 2020

With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. Brand Marketing Watch-Outs: Snapchat’s audience skews younger than other social networks, so depending on who your brand is targeting it may or may not be the right channel for you.

Social Media 121

Social Media Brands Content Real Estate 121

Sprout Social

AUGUST 3, 2023

From the early days of Six Degrees to the rise of TikTok and the introduction of Threads, brands have had to adapt to this constantly changing landscape. As a brand, it’s important for you to adapt to this shift and engage your audience in a more authentic and personal way. What spawned the era of social entertainment?

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Social Media Content Airlines Authentication 89

Pam Moore

MAY 30, 2018

Buyers are tired of brands taking advantage of them. They are tired of landing pages, sales funnels, videos, podcasts, blog posts, and email newsletters that over promise and under deliver. They want to be in control and be able to trust the brands they invest their dollars in. How do you stand above the crowd?

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Social Media Authentication Metrics Feed 157

Later

FEBRUARY 16, 2021

More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. In this blog post, we highlight 7 brands with awesome social media campaigns to inspire your content strategy in 2021: . UGC is a great way to humanize your brand. Spotify’s Data Storytelling.

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Campaign Social Media Brands Apparel 91

Later

JULY 29, 2021

Vancouver-based lifestyle brand Herschel Supply is a pioneer when it comes to good social strategy. With over 1M followers on Instagram alone, the design-driven accessories brand has successfully built a cult following with international appeal. We are definitely a lifestyle brand. View this post on Instagram.

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Brands Travel Instagram Curation 66

Pixlee

OCTOBER 20, 2021

Social media is no longer just for individuals to stay connected with friends across borders; brands use it to promote and launch their products, influencers use it to share content and build communities of loyal followers, and general users use it to shop, stay entertained, and learn about the world around them. Community Newsletters.

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UGC Social Media Content Newsletter 78

agora pulse

SEPTEMBER 18, 2019

It can help you foster stronger relationships with your audience while it simultaneously makes your brand more appealing (and more trusted) by new users discovering you. That fact drives most brands crazy because they have no control over this aspect. People love when brands share UGC. But is UGC worth all the effort?

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UGC Brands Content How To 89

Buffer Social

JANUARY 23, 2023

How These small businesses are changing up their social media strategy Whether it be posting a new type of content or to a new channel, tweaking and adjusting your social media game plan can lead to positive results for your online brand. Here are how these four small businesses are doing exactly that.

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Small Business Social Media Strategy Authentication 113

Oktopost

JANUARY 31, 2024

Since 84% of consumers trust endorsements from friends and family over traditional advertising, Employee advocacy has become an increasingly popular tactic for fostering authentic relationships with a broader audience and infusing a human touch into your brand by leveraging the influence and expertise of your employees.

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ROI Engagement Metrics How To 62

Ignite Social Media

NOVEMBER 2, 2021

We often see brands doing a lot of different initiatives across social media because the brand naturally has a lot it wants to say to a lot of potential audiences. So many brands focus on the channel (Facebook? As we mentioned above, lots of brands focus on the channel… and only the popular channels at the moment.

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Social Media Management Questions Social Media Metrics 212

Buffer Social

MAY 23, 2022

If you’re considering sending a weekly newsletter for your company or dipping your toes into email marketing, these eight small businesses offer great examples of high-quality email content. The great news for small businesses is that the data shows readers actually like brand emails!  An

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Small Business Newsletter Marketing Survey 94

Sprout Social

JUNE 29, 2023

No matter how you slice it, risk-taking has always been a hallmark of strong brand marketing. Social media consultant and Link in Bio newsletter creator Rachel Karten summed it up in a Sprout masterclass webinar , “You have to do something weird or wacky or fun or personality driven. It was a massive risk, but one that paid off.

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Content How To Trends ROI 110

Later

JUNE 12, 2020

To help you better understand the holiday and how brands can successfully celebrate Juneteenth on social media, we asked social media strategist and photographer Dante Nicholas to share his knowledge on the day! Plus, many brands are taking steps to celebrate the day. How Brands can Celebrate Juneteenth on Social Media.

Social Media 106

Social Media Brands Creative Commons Education 106

Buffer Social

JULY 31, 2023

She specifically mentioned their Todoist newsletter, which takes a personal storytelling approach that AI can’t replicate. Still, this clear explanation will help build trust with his audience that they receive content from his authentic perspective.

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Team Examples Content Policies 72

Sherrilynne Starkie

AUGUST 29, 2018

In addition, Instagram has announced support for third-party authenticator apps has begun rolling out. Facebook is introducing a cool new feature, 3D posts, and some big brands are already using it. Wayfair, an online homewares retailer, Jurassic World and fashion brand Coach are among the first brands to try it out.

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Content Nielsen Marketing Badge 170

Social Media Strategies Summit

SEPTEMBER 21, 2020

Gahan has been at the forefront of the social & influencer marketing space since 2006, creating disruptive campaigns for brands such as Mountain Dew, Unilever, MillerCoors, and The Olympics. We accomplish this with our brand partners by fostering a team-mentality of “all hands on deck.” What if it gets one view?

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Influencer Newsletter Upcoming Campaign 131

Convince & Convert

JULY 1, 2014

Image via Influitive.com The folks at ReadyTalk , a web conferencing platform had their work cut out for them in marketing their brand against big names such as GoToMeeting, WebEx, and join.me. They needed a way to give these customers a voice and reward them for their word of mouth brand recommendations. What Makes an Advocate Anyway?

Case Study 164

Case Study Brands B2B Marketing 164

Ignite Social Media

JANUARY 14, 2021

In-authentic Brandstanding. In 2020 brands learned they couldn’t sit on the sidelines and finally got comfortable with taking a stand. Given the pandemic, we’re seeing a lot of brands turn to social media marketing to try to keep sales going outside of their usual storefronts and this is new territory for a lot of brands.

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Social Media Marketing Trends Communities 200

Hootsuite

NOVEMBER 28, 2022

Brand advocates help you connect with potential customers and cut through the noise online. A social media advocacy strategy turns your biggest fans into brand advocates. A brand advocate is someone who loves your brand so much that they choose to voluntarily promote your products or services on their own social media channels.

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Social Media UGC How To HootSuite 122

Sprout Social

FEBRUARY 1, 2024

The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy. In this article, we explain how you can use social listening to increase customer advocacy and, in doing so, level up your brand. Social listening plays a vital role in this area.

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Social Media Sentiment Loyalty Microsoft 107

Sprout Social

MAY 18, 2023

Social media copywriting varies greatly by industry and brand. Answer key questions like: What kind of content does our audience want from our brand? What niches or subcultures does our brand resonate with? This research also informs your brand voice and helps you refine your unique style guide. What are they missing?

Social Media 124

Social Media Template Templates Skills 124

agora pulse

JANUARY 22, 2020

Working with influencers is a great way to gain exposure for your brand or business. So, working with micro-influencers (whose audiences haven’t ballooned yet) might bring higher ROI for your brand. They are usually perceived as more authentic. But can micro-influencers really bring in ROI? They will cost you less.

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ROI Influencer Authentication Hashtag 186

Ignite Social Media

JANUARY 19, 2021

Live videos provide a way for an authentic connection to your target audience, and they are especially imperative with the world still battling COVID-19 and as a result, holding fewer in-person events. Live events provide a way for your followers to interact with your brand on a personal level and allow you to reach a larger number of people.

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Eventful Social Media Notification LinkedIn 205