Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

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Buffer Social

OCTOBER 23, 2023

Verified for Business Onboarding Meta revealed the onboarding steps for its Verified for Business program, aimed at authenticating business identities. Explore this verification process to boost your brand's credibility on Meta platforms. Use this feature to build and maintain a more engaged and authentic community.

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Jon Loomer

JANUARY 13, 2018

You’ve undoubtedly heard by now about the big Facebook news feed update that was announced recently. The news feed is sorted and customized based on a ranking system. Social Media Examiner conducted a Facebook Live to discuss the news feed update that resulted in more than 5,000 shares, 400,000 views, and 1,000 comments.

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Mindjumpers

MAY 26, 2016

Because of its “in the moment” nature, Snapchat began as a more personal and authentic alternative to Instagram and all its filters. And somehow, the further development of Lenses has been successfully implemented and hasn’t damaged the spontaneous “here and now”, authentic feel – it has combined filters with real-time.

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Ignite Social Media

AUGUST 3, 2020

With these growing concerns and the possibility of TikTok being banned in the United States, the Instagram Reels feature offers an opportunity to fill the space of TikTok and provide brands a new opportunity for social media marketing. How Should Brands Prepare to Use Instagram Reels. The best way to know is to test and learn.

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Ignite Social Media

MAY 29, 2020

So now that all eyes are on TikTok, how do brands create an active presence that drives business results? Below are five examples of content types that your brand could easily leverage without compromising your brand’s tone of voice on social media. One thing’s for sure, it’s not by participating in dance challenges.

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Ignite Social Media

FEBRUARY 26, 2024

We’ve been doing nothing but social media marketing for brands since 2007. Your blog was an important part of your personal brand; 15. You still miss the chronological news feed ; 22. You remember warning that brand not to buy followers for $1 but that was the only number that mattered to their senior leadership; 26.

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yMarketingMatters

FEBRUARY 8, 2018

#Facebook News Feed Changes. 7 tips to improve your chances of your followers seeing your posts [link] Click To Tweet Now that it’s been over three weeks since the announcements from Mark Zuckerberg on Facebook’s News Feed algorithm changes, I hope everyone has calmed down a little. This goes into the News Feed. #7

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Ignite Social Media

AUGUST 28, 2023

Influencer marketing can be a game-changer for garnering brand recognition and converting sales, but sometimes, influencers may behave badly or unexpectedly. He is now facing charges in New York City for inciting a riot and unlawful assembly, and 65 people were arrested during that event, including 30 juveniles.

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Proactive Report

FEBRUARY 17, 2023

Brand Awareness and Visibility In the digital age building brand awareness depends to a large degree on brand visibility. If your brand is not found online, your content and messaging is not seen by the people you want to engage with. What is the difference between brand affinity and trust?

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Sherrilynne Starkie

MAY 28, 2013

The company’s blog says, “A few months ago we began testing a new requirement that the creator of any content containing cruel and insensitive humor include his or her authentic identity for the content to remain on Facebook. Top tips for bloggers and brands. Related posts: Facebook and a harmless prank.

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agora pulse

MAY 18, 2019

Businesses and social media managers alike have all seen social media accounts that are lively, with engaged followers and distinct, well-formed brands. If you’ve ever had this experience, I’ve got good news: You can make this happen by developing your own brand voice. What Exactly Is a Brand Voice?

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Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Why should brands carry out review analysis? Let’s take a closer look.

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Sprout Social

NOVEMBER 29, 2022

When you think of brands on social media, which come to mind first? People don’t remember brands or sales-y content—they remember stories. And great brand marketing on social is behind some of the most creative storytelling out there. Brands we’re watching. Letterboxd: Movie news meets humor. Sprout’s TikTok?

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Pam Moore

MARCH 8, 2018

A brand is not a logo, colors, fancy tag line or even a fancy Super Bowl commercial. A brand is not your Facebook page cover video, Twitter background or set of beautifully designed Pinterest boards or images on your Instagram profile. The truth is your brand is all of these things and more. The Living, Breathing, Human Brand.

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Convince & Convert

APRIL 26, 2013

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. This, they hope, keeps it authentic. Listen Now .

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Pam Moore

MARCH 4, 2018

Are you tired of looking for the magic easy button to help you get your business content to the top of the News Feed? Do you dream about your content showing up on top of the Facebook, Instagram, Twitter or LinkedIn News Feed? What if I told you there is no magic easy button? In the video below I provide you some serious tough love.

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Hootsuite

NOVEMBER 7, 2023

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen. What is social listening?

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Pixlee

AUGUST 21, 2020

Your brand exists in a world of diversity, and it’s time for your marketing to reflect this. The good news is that you already have everything you need to make this happen — the unique individuals in your audience and the content they create. The prize will depend on your industry, and there’s a great option for every brand.

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Social Media Strategies Summit

APRIL 11, 2024

However, the one mistake brands make is using social networks to talk at their audience instead of communicating with their followers. Moreover, research shows that: 79% of consumers favor brand messaging that develops a relationship. 83% of people care as much about how a brand treats them as they do about the quality of its products.

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Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. Like many brands, Slack uses their social media to appeal to different subsets of their target audience.

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Sprout Social

JULY 28, 2021

Your brand is what people say about you when you’re not in the room. You have to build a structure around that room so that your customer, prospect or industry feels at home with your brand—even if they never use your product. Lay the foundation: Brand positioning. Build the walls: Integrate brand into your product story.

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Hootsuite

JULY 12, 2022

And all that strategy got us thinking about the relationship between social and brand identity. Classic marketing wisdom used to say the brands we love earn our trust with an amazing product experience and consistent, emotionally resonant messaging. Social-first brands like us are taking it one step further. hot dog combo.

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Keyhole.co

MARCH 30, 2023

These unresponded snippets float around and become a looming threat to your brand. On the other hand, your credibility boosts up if somebody mentions your brand and talks about the wow experience they had with you. That’s the best form of marketing every brand dreams of. What is brand monitoring?

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Pam Moore

OCTOBER 9, 2017

It's not news that people buy from people or that business and life are about personal, human relationships. Brands can tap into the power of storytelling to inspire, connect with and serve their audiences. Brand storytelling is not about bragging about yourself all day on the latest live video streaming mobile application.

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Social Media Strategies Summit

OCTOBER 30, 2019

There is no shortage of reasons for brands to move away from the social media giant, Facebook. From the algorithm changes to the fake news stories that plagued the 2016 election and the ever-increasing cost of advertising , the environment on Facebook seems to get more challenging every day. 2 Aflac Overcomes the Algorithm Changes.

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Social Media Strategies Summit

NOVEMBER 14, 2019

These demographics make LinkedIn an enticing and important channel for brands. But given its professional nature, brands need to stay in tune with what their LinkedIn audiences crave. If your brand is considering LinkedIn, your content strategy should be the top priority. 6 USC Activates Brand Advocacy.

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Buffer Social

NOVEMBER 27, 2018

The News Feed is one of Facebook’s marque innovations. Rolled out to users in 2006, it became the go-to place for people to connect with their friends, share updates about their day-to-day life and enjoy content from brands they followed. For nearly a decade, the News Feed was the jewel in Facebook’s crown.

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Socialmedia.biz

MARCH 19, 2019

In fact, 84 percent of them browse the platform when they’re unsure about what to buy and almost 77 percent end up discovering a brand they like on Pinterest. Let’s take a look: Tell an interesting brand story. Focus on the story you want to tell and use compelling imagery and descriptions to make your brand account stand out.

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Sprout Social

OCTOBER 5, 2021

Look no further than the news cycle to understand why consumers are becoming more careful about the businesses they support, the products they use and their impact on the planet. Despite more frequent business pledges, consumers remain skeptical– 52% believe brands that take stances on societal issues are just trying to drive sales.

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Sprout Social

MARCH 26, 2020

From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. Here are four examples of brands excelling in the new normal: The Shedd Aquarium . Tito’s Vodka. CorePower Yoga.

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Hootsuite

NOVEMBER 14, 2022

The good news: There are so many ways to make money on social media! The bad news: There are so many ways to make money on social media…. And brands… As you know, social media changes constantly. Creators and brands, this article is chock full of strategies for both of you. Partner with brands. Where do you start?

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Sprout Social

AUGUST 16, 2023

But refraining from social media altogether only creates more room for crises to snowball and brand health to plummet. More than ever, financial services brands must take steps to use social media as an essential part of their risk mitigation and brand safety strategy, instead of downplaying its impact or fearing it.

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Social Media Banking Brands Sentiment 73

Social Media Strategies Summit

FEBRUARY 4, 2021

According to HubSpot, 66% of marketers claim social media brought in new leads with as little as spending six hours a week on SMM. Today, the focus will be on Linkedin and how it can help B2B brands. How can you use Linkedin for your brand the right way? Add a profile photo to make your brand credible.

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Ignite Social Media

SEPTEMBER 30, 2021

What Does This Mean for Brands? In fact, brands should be prepared for other changes that could impact their social media marketing performance. What’s Next for Brands? Legislators love a news series like the Facebook Files. They can hold hearings, propose new legislation and call on regulators to write new rules.

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Almost Savvy

OCTOBER 4, 2012

Bad things can happen to any business or brand. It’s often what happens next that can make, break or save a brand’s reputation. One well-known, household brand had a bad thing happen. Many people were especially surprised and offended to see that the tweet had come from a well known brand, KitchenAid.

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The Realtime Report

DECEMBER 2, 2013

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Foursquare and Buffer: Facebook. Social Media News Ticker age gate Buffer Facebook Facebook video autoplay Foursquare security TV Conversation Targeting Twitter' Let us know in the comments below!

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