Techipedia: Tamar Weinberg

MAY 18, 2010

Your tweets, posts and comments should all be coordinated to meet the ultimate goal, which is to establish trust, build your brand, and increase sales. Does your brand need a makeover? It introduces your brand Is your company new? It expands your reach Even an established brand may be missing out on potential customers.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Convince & Convert

SEPTEMBER 8, 2010

MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). MySpace used to be Janet, and now it’s LaToya – at best. MySpace used to be Janet, and now it’s LaToya – at best. But back to MySpace.

MySpace 136

MySpace Facebook Social CRM Consultant 136

Techipedia: Tamar Weinberg

MARCH 12, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime? You need to live up to the brand.

Brands 133

Brands Message Boards Travel Forums 133

Firebelly

JANUARY 13, 2010

People log on to Facebook to interact with their friends and brands, NOT to be bombarded with with your conversations on another platform that dont apply to them. I think if you remain authentic in what you are sharing, then you can't go wrong. Its an interruption when the point of these sites is interaction. View an alternate.

Syndication 101

Syndication MySpace Paid Search Social Media 101

Techipedia: Tamar Weinberg

JANUARY 28, 2010

Are you looking for brand awareness or visibility, or are you looking for money? Once it is authentically your truth, people will respond. Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo! It all depends on your goals.

Video 236

Video Flash Mob YouTube MySpace 236

Convince & Convert

JUNE 24, 2010

Authenticity You can’t lie in infomercials. Infomercials create brand-new categories by tapping into unexpected desires. link] Yaz Maziar Jay aptly speaks to importance of authenticity: 3 Ways Infomercials Can Inspire Your Social Media [link] (via @jaybaer) [link] Seth Etter RT @r_d_freeman: love this post by @jaybaer.

Social Media 121

Social Media Strategy Social CRM MySpace 121

Diva Marketing Blog

JUNE 25, 2009

Then I'd ask the General to look at social media conversations from the view of an organization or a brand or in this case the Marines. We'd go on to talk about the conversations that take place in the public "parks and spaces" of the internet say on Twitter or Facebook or MySpace versus those that happen in his digital home.

Social Media 40

Social Media Guidelines Web 2.0 MySpace 40

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. That’s the brand engagement holy grail that we’re all seeking. Working on campaigns for several clients and its been a slow haul, especially for a new brand. It’s not hard, it’s complicated.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

JULY 20, 2012

I guess Washington Post acquired the team for $12 million, LinkedIn acquired some patents for $4 million, and Beta Works acquired the, I think, the website and the brand for $500,000. But the asset is the community and the people that identify with your brand, or that identify with your idea or your conversation. We talk about tools.

Digg 113

Digg Communities MySpace YouTube 113

Techipedia: Tamar Weinberg

MARCH 4, 2010

At the end of the day, we know most people are active on social networks because they have some reason for being there (be it to make a sale or to establish authority, for example), but through your regular interactions, you need to recognize that these are byproducts of your genuine and authentic involvement. izmantot soci?los « Tur?t

Hotels 245

Hotels Social Media Communities Discount 245

Convince & Convert

FEBRUARY 11, 2010

Give me a scenario for web apps that competes with the profit motive of developing for the app store AND is a one stop, one authentication, one click purchase for the end consumer. What I found most interesting is the continued shift in the perception of the Apple brand. In December, that meant $175 million in revenue to developers.

Social Media 113

Social Media Strategy Apple iPhone 113

Convince & Convert

SEPTEMBER 7, 2010

Scott is entertaining and authentic – I’m looking forward to reading this one. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. Anonymous Jay – Thanks for the review. I was planning to get the Kindle version today, and this confirms that I was making the right decision.

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

FEBRUARY 15, 2010

A way for consumers to stay up-to-date with the brand, hear about special offers, and occasionally advocate to their friends. We need to start talking about Social Media as product (for those brands with high social utility) and Social Media as a method to improve execution (think Six Sigma or Toyota Production System).

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Convince & Convert

APRIL 15, 2010

When a current customer wants to stay engaged with the brand, to learn about new products on the horizon and other updates, what’s going to turn them from a customer to an advocate? But here, you make me realize that it's actually my intentions and authenticity behind the content that matters. Smart, optimized content.

Content 124

Content Marketing Consultant Social Media 124

Convince & Convert

APRIL 13, 2010

Sounds like the playbook for successful brand/customer relationships on the social Web, does it not? I also learned the lesson and critical importance of being authentic and transparent. I also learned the lesson and critical importance of being authentic and transparent. Let the other person feel that the idea is his or hers.

Social Media 112

Social Media Strategy Influencer Education 112

Convince & Convert

JULY 21, 2010

This is particularly important when managing branded client materials. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. Basically they can take that gorgeous photo that you paid a photographer to shoot for your product, hotel or client and use it however they want.

Social Media 153

Social Media Policies Consultant Social CRM 153

Convince & Convert

MAY 25, 2010

I first heard you on Marketing Profs — very impressed with your authentic teaching style. I first heard you on Marketing Profs — very impressed with your authentic teaching style. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. Sandi McCann Jay — this is great.

Marketing 123

Marketing Social CRM Conference Social Media 123

Convince & Convert

DECEMBER 9, 2014

Content created by the brand that’s distributed to an audience developed by a third party via a closed platform controlled by the third party. Content created by the brand that’s distributed to an audience developed by the brand via a closed platform controlled by the brand. Paid Media. Owned Media. Granted Media.

Marketing 162

Marketing Activities Press Release Mobile 162

Convince & Convert

APRIL 1, 2010

Talk about an ad that’s chock full of truth and authenticity. In the age of the real-time Web, when every customer is a potential reporter, and there’s no place for brands to hide, you cannot rely on sloganeering. The chronically bad Minnesota Timberwolves NBA franchise has this sign in the Twin Cities airport: Bravo.

Social Media 120

Social Media Content Analysis Sports 120

Pixlee

NOVEMBER 12, 2020

This interview explores the nuances of social media coaching, the state of authenticity on social media, and some core ways for you to grow your personal brand on social media. We were hosting club nights to promote the T-shirt brand. Creator content is incredibly valuable, marketers need to help repeat that success for brands.

Social Media 98

Social Media Authentication Social Media Management Trends 98

Convince & Convert

MAY 11, 2010

It’s just more authentic and believable that way. Now use social listening tools to find blog posts, tweets, forum threads and other discussions about your brand and your products, and as appropriate direct fence-sitters to your new social media answers. Post it to your Facebook page. Your LInkedin page. To really do so.

FAQ 137

FAQ Content Consultant Social Media 137

Techipedia: Tamar Weinberg

JULY 8, 2008

People are different, communities are different and marketers/brands are different. As a result, the acceptance or success of a social media marketer will vary in different communities, using different tools and for different brands. No, it’s still not a clear picture. It’s not about any of the tools.

Social Media 163

Social Media Marketing Consultant Communities 163

Convince & Convert

JULY 22, 2010

However, if a firm focuses on building brand loyalty with a small subset of customers, they may find that it has an exponential impact. Lion Brand’s Lion Brand Notebook: Lion Brand is a yarn company that has been in business for over a century.

Social Media 128

Social Media Strategy Influencer Case Study 128

Techipedia: Tamar Weinberg

MARCH 17, 2010

Connect Good Will for Brand Earlier in this post, I mentioned the Haiti relief efforts. site reflects the image and personality that you portray online, and more broadly, the brand’s image. Networking, selling, brand cohesion are all ingredients in the daily chores.

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

FEBRUARY 23, 2010

A great example is how he provided a deep matrix into Google Buzz, Facebook, MySpace, and Twitter just a few days after Buzz was launched. I’d add authentic but it’s def. Reply Tamar Weinberg February 23, 2010 at 5:45 pm Yup — authenticity is probably a vital part of “passion.&#

Blogosphere 278

Blogosphere Blogger Comments Tips 278

Techipedia: Tamar Weinberg

FEBRUARY 16, 2010

It’s why Zappos is always the big Twitter brand awareness case study. The answer for that is: “it depends.&# ) The @tamar Twitter account is my personal brand and what I love to do above all else, but it’s business account with just a bit of personal stuff. Perhaps, multiple personas are just not something for me.

Twitter 205

Twitter Sports Microblogging HootSuite 205

Diva Marketing Blog

JULY 2, 2009

Using social media as a marketing strategy for your company/brand or helping clients use social media as a marketing strategy. The food is authentic Italian, and we do our best to create an atmosphere that is casual and family-friendly but that puts customer service in the highest priority. My goal is to create a resource list.

Social Media 63

Social Media MySpace Hotels Consultant 63

Convince & Convert

FEBRUARY 9, 2010

That’s why brands go to great lengths to humanize themselves on the social Web. Now, authenticity and acknowledgement of shortcomings is an incredibly effective marketing and communications approach ( see Dominos, as I wrote about here ). How many brands or people do you know who are truly authentic?

Social Media 119

Social Media Strategy Survey Social CRM 119

Webbiquity SMM

FEBRUARY 7, 2011

Dan Neely discusses which social networking sites get the most attention from marketers (Facebook, Twitter, LinkedIn, no surprises there), how marketers can best use social media for branding and business development, and concerns about the use of social media in brand planning. No bells, no whistles, just business.&#

Social Media 198

Social Media Tools Tips ROI 198

Convince & Convert

AUGUST 26, 2010

or engaged in brand reputation management, often on a weekly basis. After initial sign-up, just click a button, pick a date range and the report shows up on your desktop as an Excel file (or even CSV for the authentic nerds). Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

Social Media 119

Social Media Strategy Analysis Reputation 119

Techipedia: Tamar Weinberg

APRIL 14, 2010

Thanks to brand new technologies that consistently and constantly claim our attention spans, thereby requiring us to shift our focus on a very regular basis, we’re no longer willing or able to sit still. Brands have to actually put in the work now to see results because the gold rush has ended. I should be authentic instead.

Social Media 267

Social Media SEO Blogger Communities 267

Techipedia: Tamar Weinberg

APRIL 1, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Social Media > How to Use Social Media for Personal Branding How to Use Social Media for Personal Branding by Tamar Weinberg on April 1, 2010 Share This is a guest post by Dan Schawbe l. Follow him on Twitter.

Social Media 240

Social Media Brands How To Social Networking 240

Convince & Convert

SEPTEMBER 15, 2010

Thanks for reminding brands that the customers need some attention as much as the product/service. You can enable communities to coalesce around brands, then you can nurture and grow from there. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. Stories can do all that.

Social Media 165

Social Media Strategy Social CRM Consultant 165

Convince & Convert

JUNE 30, 2010

The key insight is instead the fact that motivations for brand interaction are widely divergent. You cannot presume that your subscribers, fans, or followers pay attention to your brand for reasons that are anywhere close to homogenous. They are not a faceless heard. They have motivations that are specific, particular and important.

Social Media 128

Social Media Strategy Automotive SEO 128

Convince & Convert

SEPTEMBER 15, 2011

It’s like the whole essence is about leveling out the playing field, if you will, so that brands, businesses of all sizes literally can friend their customers and prospects. So, customers expect us to be faster as a company, but yet they also expect us to engage with authenticity and with empathy and with caring. Mari: It is.

Marketing 142

Marketing Curation Skills HootSuite 142

Viper Chill

OCTOBER 26, 2009

It’s very possible to dominate a niche simply by doing what everyone else does and using something like authenticity as your innovation , but it’s not always enough. Step 4: Building Out Your Base (& Your Brand) Even before you have produced any type of content, you should be out there and interacting within your community.

Forums 76

Forums Influencer Avatar Blogger 76

Convince & Convert

JULY 9, 2010

An expert in marketing to women, she heads the Media Connections practice, focused on managing brand dialogue via traditional and social media. Transparency and authenticity have been points of entry recommended by social media experts since its beginnings. It doesn’t get any more authentic of an experience than that.

Influencer 122

Influencer Ustream Authentication Social CRM 122