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5 Great Homepage Galleries Featuring Shoppable UGC

Pixlee

Shoppable user-generated content (UGC) is essential for any modern ecommerce homepage. UGC generates trust, helps drive organic product discovery, and helps brands keep their homepages up to date. Here are five of the best examples of homepages using UGC to great effect.

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You Down with UGC? (You Soon Will Be): Best Practices in Repurposing User-Generated Content

Ignite Social Media

UGC, how can I explain it? User-generated content is an authentic, cost-effective way to get branded content that’s really going to resonate with your brand’s audience … because they create it! The user used your brand’s hashtag. The post You Down with UGC?

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Travel Brands that Are Doing Social Right

Ignite Social Media

When it comes to reaching these users, here are our top travel brands on social. From these pieces of user-generated content (UGC), they are able to populate their main feed with picture-perfect posts that ladder up to other marketing messages.

5 Social Ad Content Mistakes Brands Make and How To Avoid Them (With UGC)

Pixlee

Social media advertising has huge potential for brands. When done right, it builds your brand’s community, attracts new customers, and leads to an increased ROI. Learn from these five common mistakes brands make with social media ads and how to avoid them. Social Media Marketin

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What’s New at Pixlee: 6 Features that Redefine UGC

Pixlee

One month into 2019, we can tell this year is shaping up to be impactful in the world of visual marketing. Between CES and NRF, we’re seeing innovative applications of technology that make brands stand out from the competition. AI Powered UGC. UGC-Powered Email.

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3 UGC Marketing Trends on the Rise in 2018

Pixlee

User-generated content marketing has been on a growth trajectory within digital marketing in recent years. As more and more brands realize that their core market is more likely to respond to social and digital messaging over more traditional means, more attention is being given to UGC marketing. With the end of 2017 approaching, marketers are planning for 2018 with an eye on the key trends that will continue to be prominent. Influencer Marketing.

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UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

Proactive Report

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Twenty-five percent of search results for the world’s 20 largest brands are links to user-generated content. Q6: All brands want more sales.

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How to Develop an Authentic eCommerce Brand to Drive Holiday Sales

Pixlee

The holidays are the most important time of year for your eCommerce business—and authenticity is on the top of every consumer’s mind right now. One reason for this is that consumers trust in marketers and brands is at an all-time low, according to a recent Forrester report.

Product ratings and UGC both work, but can they work together?

Pixlee

As a digitally native Ecommerce brand, HYLETE has built an intensely loyal customer base – return customers are placing orders up to eight times a year with high upsell and cross-selling opportunities. The post Product ratings and UGC both work, but can they work together?

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4 Tactics to Influence Brand Loyalty through Social Media

Ignite Social Media

When we, as consumers, feel understood and cared for, a similar reaction occurs, resulting in our own loyalty to the brands that we feel really speak to us, and our wants and needs. optimal tone of voice; ideal creative; subtle, yet convincing, brand benefits; etc.)

The Brand Marketer’s Back-to-School Reading List

Pixlee

Summer might have been a slow news cycle, but top brands were firing away excellent customer-driven campaigns. Talking about Startups, Marketing, and Work Ethic with Emma Cookson. Emma Cookson is one of the leading marketing experts in the brand-tech space. She’s helped numerous Fortune 500 companies utilize the latest technology to develop marketing strategies that are smart and effective. Five Brand Supporting Equal Rights During Pride Month.

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UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

Proactive Report

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. Twenty-five percent of search results for the world’s 20 largest brands are links to user-generated content. Q6: All brands want more sales.

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How These 5 Brands Are Acing Storytelling on Social Media

agora pulse

Let’s begin with a reality check: A whopping 74% of brands have no meaning in consumers’ lives. Consumers don’t care about your brand or your marketing message—unless it resonates. Brands can increase the value of a product or service by 20 times with storytelling.

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The Next Generation of Retail Experiences: Leading Retailer Launches Interactive In-Store Touchscreens with UGC from Social Media

Pixlee

Today’s consumers rely heavily on social media and tapping into their community when it comes to brand loyalty and their purchase decisions. Brands understand that user-generated content (UGC) that shows real people with your products creates a more engaging shopping experience and builds trust. The question is how to bring the authentic community experience from social media into your stores. eCommerce Marketing

Keys to a Successful Black Friday Cyber Monday: Social Proof and UGC

Pixlee

As the ever-growing popularity of the post-Thanksgiving weekend of sales evolves from marketing buzzwords to a national holiday, Black Friday Cyber Monday mark the unofficial beginning of retailer’s best annual quarter, one that typically sparks off with a bang. As consumers squeeze into the big-box retailers and place an overwhelming amount of online orders, digitally native brands are forced to compete to get items in their customer’s carts. Why should UGC matter for Black Friday?

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2019 Influencer Marketing Trends for Brands

Pixlee

Influencer marketing has proven to be one of the most effective forms of connecting with a community. But there are key trends that brands should be aware of if they want to expand success in their influencer marketing strategy in 2019. Instagram Will Remain a Key Influencer Marketing Channel. Also, the platform will continue to be the leading one for brand-influencer collaborations. Trend#3: UGC Will be King Across all Marketing Channels.

3 Easy Ways to Enhance Your Carousel Ads

Ignite Social Media

Carousel ads are quickly becoming the post type of choice for brands trying to showcase their products or services. (If 1) Use User Generated Content (UGC). UGC is something that should be utilized in your regular content mix. In fact, West Elm recently reported ROI that was 7 times higher than normal when they used UGC for their Facebook ads. Because UGC is the most authentic content available to brands.

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Would Consumers Care if Your Brand Disappeared Tomorrow?

Pixlee

A recent survey report conducted by Havas Media revealed that consumers would not care if 77% of 1,800 brands from 31 markets and 22 industries disappeared. Even more, the study revealed that 58% of brand content is not meaningful. What makes a brand meaningful?

Why Hotel Brands Need to Curate Experiences to Drive Business

Pixlee

There’s no reason why hotel brands can’t excel in this space by showcasing their extensive knowledge of local culture through robust curated experiences. Most brands already offer curated experiences to guests, but marketing these suggestions with User-Generated Content can make them more visible, attractive, and trustworthy. UGC provides a seal of approval from guests that an experience is worthwhile. Brands can gather UGC in a number of ways.

15 Innovative Brands Using Technology to Power Their Content

Pixlee

Top brands are leading the way by utilizing the latest technology to market their content. With so many ways to craft value-added experiences with content, brands need to choose the best investments to maximize conversions and sales. In today’s market, customers want to be heard.

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How (and Why) You Should Attract Pet Owners to Your Brand

Pixlee

Whether your brand is selling products intended mainly for pets or not, attracting this potential audience to your company could unlock hidden revenue that your brand would otherwise miss. How can your brand appeal to these paw-rents? Brands Who are Winning with Pet Lovers.

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Talking Startup Culture, Marketing, and Work Ethic With the Woman who Defines “Brand Tech”

Pixlee

Emma Cookson is a partner at brandtech group You & Mr. Jones , a new group comprised of tech & tech-enabled companies that help startups and Fortune 500 brands harness the power of technology to do their marketing better, faster & cheaper. She’s been a long-time supporter of UGC marketing and strongly associates with the Pixlee mission. Kyle Wong: You & Mr. Jones has some strong opinions about shifts in the marketing landscape. Brand Marketing

This Overlooked Marketing Strategy Can Help You Succeed in 2019

Pixlee

Crafting a marketing strategy that is both flexible enough to allow for agile shifts within the organization, while retaining rigidity that the whole team can align with isn’t an easy task. Your community should be the core focus of your marketing strategy in the year ahead.

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Why Social Media Marketing Isn’t Synonymous with Community-Driven Marketing

Pixlee

Social media marketing is a powerhouse for brands, but to be successful it takes more than just sharing ads and branded content across social platforms. Brands need to take their marketing a step further by focusing on who matters most: their customers.

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Social Solute: 4 Brands on Social Media to Admire This Year

Ignite Social Media

While we know there is much more to come in the next half of 2016, we want to take a moment to salute brands who are doing a killer job so far on social media. If you’re looking for inspiring brand content on Instagram, look no further than Airbnb.

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Email Marketing Basics: How Brands Can Boost Conversions from Email in 2019

Pixlee

Email marketing best practices are critical for ensuring your emails are being well received by your audience. Prepare for 2019 by reviewing the best practices every brand marketer swears by. Use UGC to Boost Conversions. Brands that use user-generated content (UGC) see at least two times higher conversion rates as opposed to traditional model or stock photos. Try adding rich UGC to your emails to showcase your products in an authentic manner.

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5 Never-Fail Tips for Crafting Compelling Branded Content

Pixlee

The Michelin guide remains one of the first examples of content marketing, as the Michelin Guide has its own brand of excellence surrounding it. Like the Michelin Guide, telling your brand story through a value-added content can be a cost-effective and impactful way to drive business. Here are five simple tips to help you improve your content marketing. . Airbnb has mastered brand storytelling. Similar to using a stock photo, where UGC would perform better.

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Five Brands Taking the Next Step in Supporting Equal Rights During Pride Month

Pixlee

As the movement for equal rights and protections has matured and gained support, brands and organizations alike have moved towards showing their support for the LGBT community. Morphe Cosmetics’s brand identity is tied to the LGBT community. Brand Marketing

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Does Influencer Marketing Work with Baby Boomers?

Pixlee

With brands like Kylie Cosmetics and Fashion Nova leveraging young influencers to skyrocket to enormous valuations overnight, it can sometimes seem like the whole world of social media influence stops with millennials and Generation Z. The post Does Influencer Marketing Work with Baby Boomers?

How Travel Brands Can Drive More Bookings for Spring Break 2019

Pixlee

Spring break is fast approaching, and travel brands have the opportunity to appeal to travelers of all ages seeking myriad experiences. Here are the top trends and tips brands are using to gear up for the spring break rush. . Remember, authenticity is key when selecting influencers.

How Marketers Can Drive More Conversions with Inspiration Galleries

Pixlee

Morphe’s innovative e-commerce strategy has allowed them to grow into a top brand featured by celebrities & industry luminaries, and emerge as a leading digitally native brand. How Marketers generate huge ROI from UGC Inspiration Galleries. eCommerce Marketing

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The Marketing Power of User-Generated Content

Pixlee

trillion photos were taken last year , and much of this content features a product or experience provided by the brands they love. User-generated content equips marketing teams with one of their most powerful weapons in the quest for conversions: the voice of their customers.

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Image Recognition in Action: Kylie Jenner, Beauty Brands and the Age of User-Generated Content

Talkwalker SM

This generation’s perpetually connected consumers have taken a stronghold on the marketer’s’ message. Brands are constantly aiming to be where the conversation is happening, and consumers are holding the loudspeaker. Why UGC is Powerful for Beauty Brands.

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3 Brands Boosting E-commerce Sales with User-Generated Content 

Pixlee

User-generated content is becoming a mainstay of any marketing strategy. It’s been proven that integrating UGC into brand marketing campaigns helps acquire new customers, drive loyalty, and increase revenue. Consumers trust user-generated content above branded content and are more likely to make a purchase based on the word of mouth marketing from their peers. UGC marketing is powerful because it can be used across multiple channels and platforms.

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What We Learned By Following 4 Pet Brands on Instagram Stories for a Month

Likeable

Stories have become Facebook’s fastest growing products in the brand’s history, and Instagram as a whole is the fastest growing of all social networks today. We looked, specifically, at pet brands. The Biggest Insight: Using Stories to Build Brand Equity, Not Drive Sales.

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Why Localization Is a Key to Build a Global Ecommerce Brand

Pixlee

When Coca-Cola , one of the most famous American soft drink companies, started marketing their brand in China, the name “Coca-Cola” translated to “ Bite The Wax Tadpole. Translation and localization are critical when building a global eCommerce brand. eCommerce Marketing

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Top 10 Brands Killing It on Instagram

Social Media Strategies Summit

In April, the platform saw changes to its API that resulted in the death of Instagram bots, apps that help brands analyze their followers and limitations on the ability to repost UGC. Known primarily as a denim brand, Madewell centers its Instagram content around jeans.

No-chella: Why Brands Need to Look Beyond Music Festivals for Community-Driven Success

Pixlee

While surprise sets are now the norm at festivals, the experience isn’t just about the music or even the FOMO (fear of missing out) anymore, as music and culture festivals have evolved into the place for brands to connect with their hard-to-reach millennial fans in a meaningful way. Coachella (and other music festivals) might be a microcosm of the community-driven economy – but some brands are missing the bigger picture. Brand Marketing

3 Best Practices for Advertising Your Brand’s Weekly Circular on Social

Ignite Social Media

It’s no secret that most people follow brands on social media to get deals & discounts. However, posting the same ad creative you use for traditional marketing or circulars can hurt your brand more than helping it.

10 Never-fail Marketing Strategies for ECommerce in 2019

Pixlee

With the rapid changes in technology and the ever-shifting digital landscape, it’s important for ecommerce marketers to regularly reexamine and refresh marketing strategies and tactics. With a large portion of the customer base skewing younger, brands are adjusting their tactics to reach Millennials and Gen Z customers more than ever before and with these 10 ecommerce marketing strategies, brands can succeed in 2019 and beyond. Press Play on Video Marketing.

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