Buzz Marketing for Technology

NOVEMBER 15, 2013

As mobile devices continue their gains in popularity and usage worldwide, more consumers are interacting with brands at various stages of the buying life cycle—from browsing, researching and comparing products to reading reviews, sharing their experiences and making actual purchases. Lower costs? Free shipping?

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Keyhole.co

NOVEMBER 27, 2023

But the star player is Samsung Electronics, producer of their industry-leading TVs, smart gadgets, and mobile phones, most well known among which are the Samsung Galaxy phones and tablets. Today, Samsung is a globally leading smartphone manufacturer, overshadowing other brands in terms of usage and number of units sold. LinkedIn: 4.2

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Buzz Marketing for Technology

OCTOBER 25, 2013

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. So then I ask myself a simple but very important question: Are CMOS acting like mobile and social “agents” for Hispanic shoppers and giving them exactly what they want (i.e., Is the brand’s Checkout button large and easy to find?

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Pixlee

JULY 7, 2021

When attempting to elevate your sports brand, it’s easy when the team is winning, but in challenging times, how can you go beyond brand recognition to ensure fans are still engaged? Milani Cosmetics’ marketing team found up and coming influencers who were interested in partnering with the brand to grow together.

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Sprout Social

MAY 4, 2021

Social commerce features are emerging across a number of platforms, creating new opportunities for brands big and small. Over 50% of all internet traffic is from mobile devices , and mobile users have a much higher cart abandonment rate than desktop users. Online shopping is going social. The Tiny Tassel.

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Sprout Social

NOVEMBER 11, 2019

For many brands today, marketing to Gen Z might feel like trying to talk to aliens. It’s also key that brands learn how to bridge the gap between Gen Z and other generations of customers, particularly millennials. Because at a glance, the so-called “smartphone generation” is a totally new species of consumer. The reality, though?

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Buffer Social

NOVEMBER 29, 2018

But REI, an outdoor clothing and equipment brand, does Black Friday differently to other retailers. REI’s CEO, Jerry Stritzke believes that the relationships between consumers and brands are changing — whilst you used to be able to win people over with deals, you now need “something more”, he told Business Insider.

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Buffer Social

AUGUST 30, 2023

Cultivating deeper connections with and between your followers can inspire brand loyalty and boost brand awareness, engagement , growth, and reach — not to mention that it feels really great to bring like-minded people together around a shared purpose. Be authentic & transparent Communities are built on relationships.

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agora pulse

DECEMBER 23, 2020

It also shows you how to measure success effectively so you can get the best possible results for your brand. Although it touches on social media trends and brand-building, this book goes beyond simple Facebook and YouTube tips. Plus, Mike Allton heads up brand ambassadors for Agorapulse.). These books have you covered: 12.

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Pixlee

DECEMBER 6, 2021

Fortunately, there’s one marketing strategy you can employ to increase your sales, conversion rates, and level of brand loyalty all in one go. . Ambassador marketing is one of the best ways to inspire brand loyalty and see those sales figures rise. . First, an ambassador represents a brand or promotes a product.

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Sprout Social

JUNE 26, 2023

In a world where social media and technology have leveled the playing field between brands large and small, leaders know the only true differentiator is customer experience (CX). Sentiment analysis Sentiment analysis detects emotions or sentiments in data, which can be used to gauge how customers perceive your brand or your services.

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Pixlee

AUGUST 5, 2020

During the last several months, we’ve seen that brands with solid ecommerce capabilities were able to pivot more easily than businesses that relied heavily on in-person shopping. . But, not all of them can provide you with an all-in-one ecommerce solution for shopping cart software and creating websites with custom branding.

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Pixlee

MAY 6, 2019

With a large portion of the customer base skewing younger, brands are adjusting their tactics to reach Millennials and Gen Z customers more than ever before and with these 10 ecommerce marketing strategies, brands can succeed in 2019 and beyond. Employ Integrated Social and In-Store Shopping Experiences. Press Play on Video Marketing.

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Strategy Marketing UGC Authentication 74

Buffer Social

MAY 30, 2023

Audiences gravitate towards authenticity and transparency – they love connecting or finding points of similarity and shared identity. If you’re creating for a brand, lean into the low-fidelity style of short-form videos and showcase the people and processes behind your product/service.

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Pixlee

JUNE 16, 2021

Don’t miss out on this opportunity for brand growth! Shopping On Mobile Devices. Total sales in 2020 on mobile devices reached $2.66 From there, the year-over-year growth of sales on mobile devices will keep going up at remarkable rates. Experts expect ecommerce penetration rates to reach 25% by 2025. Shoppers Go Online.

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Sprout Social

SEPTEMBER 10, 2020

In this guide, we’ll break down the basics of UX (user experience) and how it relates to your brand and marketing campaigns. And although we might not always be conscious of our “experience” as users ourselves, these interactions result in positive feelings and brand loyalty. What is the goal of UX, anyway?

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Pixlee

JANUARY 4, 2021

Enter digital marketing: the customer experience lever brands quickly adapted to using. This year, the most successful brands used digital marketing to develop customer loyalty, streamline the customer journey, and give purpose to every transaction. . Partner with a brand to create a dual customer loyalty program. .

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Pixlee

JANUARY 17, 2017

These examples of vertical commerce (or v-commerce for short)—also known as digitally-native vertical brands (DNVB) —are quickly becoming forces to be reckoned with. Marketing expert and CEO of Bonobos, Andy Dunn coined the phrase “digitally-native vertical brands” for companies that have essentially been born to function online.

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agora pulse

JANUARY 3, 2020

Used by celebrities, politicians, and marketers alike, Twitter is the place to increase engagement and spread brand awareness. Many brands struggle to build a Twitter following and grow their profile organically. 80% of Twitter users access the platform on a mobile device. 93% of Twitter video views are on a mobile device.

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Keyhole.co

NOVEMBER 9, 2023

Shoppers are in a fervor of purchasing due to the numerous holidays within this timeframe, making it essential for your brand to be primed to seize this opportunity. Influencer marketing is a strategy based on utilizing the influence of popular personalities, experts, and opinion leaders to promote products, services, or brands.

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Pixlee

AUGUST 2, 2019

With the right combination of features, tools, and elements, UX can heighten conversions for a global audience of various demographics — maximizing your brand’s reach. Regardless of your industry, building your stack with your customer’s lifetime value in mind has proven to be the best strategy brands can adopt.

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Webbiquity SMM

SEPTEMBER 1, 2016

Indeed, to best engage global consumers, brands need more than online linguistic fluency. But this approach really moves the needle in generating brand trust, engagement, conversions and revenue. Mobile users in the Asia-Pacific region are driving much of this growth. They also need cultural fluency.

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Pixlee

MAY 11, 2021

The page is not optimized for mobile. Decades of successful word-of-mouth marketing has proven that people prefer to hear about the experiences of others like them with a product rather than from an informational, branded ad; word-of-mouth marketing generates more than twice the sales of paid advertising, after all.

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UGC Content Metrics Apparel 52

Keyhole.co

FEBRUARY 9, 2024

However, these are highly effective methods for creating brand awareness and boosting your company’s sales with the right marketing strategy. Set clear goals Determine what you want to achieve with your Facebook marketing plan, whether it’s increasing brand awareness, driving website traffic, generating leads, or boosting sales.

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Pixlee

MAY 15, 2018

trillion photos were taken last year , and much of this content features a product or experience provided by the brands they love. Since customers are already creating this visual content, brands can give them the opportunity to showcase how they use the products and offer powerful social proof to their peers. Connect With Customers.

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Twist Image

MARCH 15, 2013

In recent months, there has been a slew of articles about advertising agencies and their future/fate in a world that is so dramatically changing when it comes to the marketing of brands. Social media pushed this even further by forcing brands to engage with consumers - one-on-one - for the public to see, in a very human voice.

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Sprout Social

AUGUST 22, 2018

According to Sprout’s 2018 Social Index , nearly half of all consumers have taken to social media to raise questions and concerns to brands. That’s why having a concrete Twitter customer service strategy is a must-have for brands who want to keep their customers happy. Why Twitter Customer Service Matters.

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Later

JULY 3, 2020

Instagram Shopping presents a huge opportunity for brands not only to influence and inspire shoppers but also to sell to them. If you’re an e-commerce brand looking to increase your online sales and you haven’t gotten started with Instagram Shopping yet, 2020 is definitely the year to do it. View this post on Instagram.

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Pam Moore

AUGUST 11, 2018

Before founding our social media, digital marketing and branding training and consulting agency, Marketing Nutz, I spent 15 years in corporate America working in “boring” and regulated industries. Tips to humanize your brand and connect with your audience in way that earns trust and generates more leads and sales.

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Industry Real Estate Content Insurance 132

Pixlee

JANUARY 19, 2017

The 50 user generated content stats that all marketers need to know in order to successfully work with brand influencers, improve brand loyalty, and increase ecommerce sales. UGC and Brand Influencers. 93% of marketers are seeing results in improving brand exposure through influencer engagement.

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UGC Content Loyalty Travel 41

Pixlee

DECEMBER 7, 2017

As more and more brands realize that their core market is more likely to respond to social and digital messaging over more traditional means, more attention is being given to UGC marketing. Influencer content created by brands is found to be more authentic to younger consumers. AI and Machine Learning.

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Sprout Social

OCTOBER 22, 2018

At a time when the demand for business transparency is greater than ever–especially on social–smart businesses know that building a brand people feel like they can trust needs to be a company-wide effort. And they’re not the only ones. A lot of people care.

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Diva Marketing Blog

DECEMBER 22, 2013

It''s a world where to succeed we have to go beyond a one-off sale to opportunities where three entities: company, employee and customer create the brand experience together. Digital relationships with the people who are the heart of your brand, both customers and employees, can set off a unique chain reactions. That takes courage.

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Pam Moore

AUGUST 11, 2018

Before founding our social media, digital marketing and branding training and consulting agency, Marketing Nutz, I spent 15 years in corporate America working in “boring” and regulated industries. Tips to humanize your brand and connect with your audience in way that earns trust and generates more leads and sales.

Industry 60

Industry Real Estate Content Insurance 60

Later

APRIL 1, 2020

With the right strategy, YouTube can be a powerful tool to help you connect with your audience and build brand loyalty. . How to Make Awesome YouTube Videos for Your Brand. 3: Share Longer Form Content That Supports Your Brand Values. And the best part is you don’t need a big budget to deliver big results! .

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Sprout Social

OCTOBER 13, 2021

For years, consumers have had the option of buying in stores, online, via mobile apps or (in some rare cases) mail-order catalog. This is big for brands vying for the attention of younger consumers. This is a grand opportunity for brands to capitalize on these emerging trends. Increased brand loyalty. Storytelling.

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Sprout Social

AUGUST 12, 2020

If you’re looking for ways to strengthen your brand and have better conversations with your customers, you need to build a brand community. Brand communities rally your most loyal customers in one place, which is a massive win for any brand. What is a brand community? Why should you build a brand community?

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