Hootsuite

JULY 12, 2022

And all that strategy got us thinking about the relationship between social and brand identity. Classic marketing wisdom used to say the brands we love earn our trust with an amazing product experience and consistent, emotionally resonant messaging. Social-first brands like us are taking it one step further. hot dog combo.

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Ignite Social Media

JUNE 17, 2021

Social isn’t the place to take your brand’s 15 second TV spot and post it on Instagram, but too often, it happens. Social has its own rhythm, it has its own flow, its own look and feel, and audiences expect branded content to fit in, or else it’s going to feel inauthentic, forced, and not perform well. Build a Robust Content Library.

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Social Media Content Guidelines Library 176

Later

JUNE 12, 2020

To help you better understand the holiday and how brands can successfully celebrate Juneteenth on social media, we asked social media strategist and photographer Dante Nicholas to share his knowledge on the day! Plus, many brands are taking steps to celebrate the day. How Brands can Celebrate Juneteenth on Social Media.

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Social Media Brands Creative Commons Education 106

Ignite Social Media

MAY 25, 2021

Studies have shown Reels can serve as a valuable tool for your brand whether they are used as a testing space for TikTok or to add a little spice into your brand’s newsfeed. It’s especially worth keeping a close eye on for brands considering Reels ad options are on the horizon. Experiment! That’s okay.

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Instagram Engagement Content Tips 172

Oktopost

MARCH 16, 2022

They don’t want to hear from brands they’ve never heard of and haven’t been recommended by their peers. Where word-of-mouth and branded marketing fits into the modern customer journey. Leave a rating and review on Apple Podcasts by heading on over to the Library Tab under Shows. So how can we reach them? Meet Nicole.

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B2B Brands Apple Hosting 62

Sprout Social

NOVEMBER 29, 2023

The platform wants its users to engage authentically and organically, so Instagram put together limits and penalties for tactics they see as potentially gaming their algorithm. Brand accounts should emphasize human interactions and avoid anything that looks spammy. More on this in the next section. Poor automation looks spammy.

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Oktopost

APRIL 28, 2022

Regardless of how you feel about it, tapping into spokespeople, brand advocates, thought leaders, and experts in any given industry proves to be a credible and effective way to impact your business bottom line. Leave a rating and review on Apple Podcasts by heading on over to the Library Tab under Shows. Catch all episodes here.

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Hootsuite

JULY 4, 2022

You’re probably already managing several social media platforms for your brand. While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. Is there an opportunity for you to do something different with your brand voice or style? Definitely.

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Keyhole.co

MARCH 24, 2024

The brand also talks about offbeat places around the world and what makes them unique. The regular contests create excitement, spreading brand awareness and driving increased engagement to the posts. The feed is filled with videos showcasing the unique experiences Airbnb offers, like a sleepover in the hidden library of St.

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Communities Social Media Strategy UGC 59

Oktopost

FEBRUARY 2, 2022

Prior to her role at SmartBug®, she was VP of Sales and Marketing at Allbound, a PRM software-as-a-service solution provider where she was responsible for developing and executing an inbound demand generation strategy, raising brand and market awareness for Allbound, and channel sales and marketing. Catch all episodes here.

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Data B2B Apple Marketing 150

Oktopost

FEBRUARY 10, 2022

Joel Harrison, Editor-in-Chief at B2B Marketing, sits down with host Jennifer Gutman to shed a bright light on why more B2B brands are leveraging community. This episode is filled with the truths behind building a successful community, and how brands are leaning on its benefits to positively impact customer lifecycles.

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Oktopost

MARCH 10, 2022

Jason gives us his best advice for making sure there’s a mutual understanding between two very different teams, breaking down a few key tactics to promote alignment that you can apply to your own brand. Leave a rating and review on Apple Podcasts by heading on over to the Library Tab under Shows. Meet Jason. Catch all episodes here.

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Team B2B Apple Marketing 144

Convince & Convert

AUGUST 11, 2021

There is definitely a lot of “selling” involved in social selling, and the sales team needs training on creating personal brands, using social listening technology, engagement, and measuring their success. This will fuel authentic conversations. Here are some areas where marketing can help: Identifying Watering Holes.

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Buffer Social

DECEMBER 9, 2021

Corporations like Apple, Nike, and Starbucks are known for their solid, instantly recognizable brands that are woven through everything they do. While the same can be said for many smaller businesses, building a brand from the ground up can feel daunting for entrepreneurs, especially if you’ve never done it before.

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Company Brands Apple Small Business 84

Pixlee

SEPTEMBER 8, 2020

38% of consumers are more likely to trust a brand that shows diversity in their advertising. Diverse content has to actively avoid tokenism to be authentic. It takes more than just searching through stock photo libraries to find images of underrepresented groups. Create a Genuine Brand Community.

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Oktopost

JANUARY 13, 2022

Proactive, energetic, creative, and an analytical marketing leader and mentor with 15+ years of global B2B marketing experience, Cristy is driven by data with demonstrated abilities in leveraging analytics to optimize brand programs and campaigns. Leave a rating and review on Apple Podcasts by heading on over to the Library Tab under Shows.

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B2B Apple Hosting Analytics 114

Oktopost

FEBRUARY 16, 2022

The conversations are real, raw, and authentic all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers. Leave a rating and review on Apple Podcasts by heading on over to the Library Tab under Shows. Catch all episodes here. Like What You Heard? Help us get the word out!

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B2B Apple Hosting Meeting 125

Oktopost

JULY 7, 2021

Prior to joining the CallMiner team, Eric served as VP of Brand & Digital Marketing at Acquia, where he led brand development, creative services, website operations, editorial, and demand generation. Leave a rating and review on Apple Podcasts by heading on over to the Library Tab under Shows. Catch all episodes here.

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B2B Apple Microsoft Authentication 117

Sprout Social

OCTOBER 23, 2019

Consumers have endless options when it comes to the things they want to buy and yet 90% still report being brand loyal. Brand loyalty will build ambassadors and help you retain customers long term. Read on to learn how you can bring the concept of brand loyalty into focus through your marketing. Provide stellar customer service.

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Loyalty Brands How To Discount 88

Sprout Social

JUNE 9, 2022

It inspires purchase decisions, helps with product research and gets consumers closer to brands. But, perhaps most importantly: The majority of TikTok users feel closer to brands that are creating authentic and human content on the platform. Ideally, you should be using your official brand name to make it recognizable.

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Ignite Social Media

JUNE 29, 2016

User-generated content is an authentic, cost-effective way to get branded content that’s really going to resonate with your brand’s audience … because they create it! In a time where we’re seeing more and more over-produced ads continue to creep into the social space, fans are craving authenticity. Break it down!

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UGC Content Library Authentication 112

Pixlee

MAY 9, 2022

Look at Competing Brands & Design for the Customer Journey you Want. First, you can look at what competing brands are doing in terms of their creative talent and marketing. UGC, influencer marketing , and a solid Ratings & Reviews solution can all positively impact your ability to forecast your brand’s creative needs.

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Oktopost

DECEMBER 8, 2021

Prior, he led social marketing at ServiceNow, global social media for Citrix, and launched a social media agency that worked with Fortune 500 brands. Additionally, over his 12+ year career, he has consulted with marketing and PR agencies as well as brands across an array of industries. Catch all episodes here. Like What You Heard?

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Engagement B2B Apple How To 109

Oktopost

MAY 4, 2022

Today, HR is more like marketing than ever before – and social media is a key player in making sure an employer brand is communicated. During the episode, Andrew, who has over 11 years in the recruitment industry, gets radically transparent about the biggest challenges facing brands today looking to sign talent. Meet Andrew Wood.

Social Media 69

Social Media B2B Apple Authentication 69

Keyhole.co

JULY 18, 2023

TikTok business accounts A professional account that provides access to all of the app’s marketing tools (TikTok Ads, TikTok Analytics, Commercial Music Library, etc.). TikTok for business accounts are aimed at companies and brands that want to use TikTok for marketing purposes. Cons Limited access to the sound library.

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Tips Marketing Trends Influencer 52

The Realtime Report

APRIL 15, 2019

But there’s so much out there that it’s tough to garner awareness and raise your brand above the noise. Authenticity Over Perfection. People have more respect for the real, the raw, and the authentic more than they do for expensive sales pitches. Establish social credibility for your brand? By Cindy Marshall.

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Oktopost

JULY 6, 2022

He’s led some of the biggest and best brands in their respective industries and is currently serving as Head of Marketing at Zest , the next-generation employee benefits platform. The conversations are real, raw, and authentic, all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers.

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Organization B2B Apple Meeting 125

Oktopost

JULY 14, 2021

She has experience across brand, corporate communications, digital, marketing, insight-led marketing campaigns with a proven track record of delivery in complex matrix organizations driving ROI results. Leave a rating and review on Apple Podcasts by heading on over to the Library Tab under Shows. Stay in the Loop. Like What You Heard?

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B2B Apple Consultant Team 118

Oktopost

NOVEMBER 10, 2021

Eric is the Chief Marketing Officer at Fuze , responsible for setting the company’s global marketing strategy and overseeing demand generation, brand, and product & customer marketing. Prior to his role as CMO, Eric served as the VP of Marketing at FuzeBox, which was acquired by ThinkingPhones in 2015, later assuming the Fuze brand.

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B2B Apple Avatar Hosting 118

Hootsuite

MAY 12, 2020

The key is to only use tools that help you automate and simplify authentic activity on Instagram. Here are some more tips for growing your Instagram audience through authentic engagement. Regramming is a great way to give a shout-out to a loyal Instagram follower who’s created content featuring your brand. Hootsuite Ads.

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Hootsuite

MAY 15, 2023

How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Franchise social media marketing is promoting your brand and engaging customers at both the corporate and local levels, while ensuring messaging and values remain consistent across all social profiles.

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Sprout Social

JULY 7, 2022

Whether you’re a creator or a brand, understanding how YouTube Creator Studio works can help you reach (and engage) a larger audience. It’s where brands and creators can go to track video performance , understand audience behavior, and monitor channel growth. This is especially relevant to international brands.

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YouTube Marketing Library Video 115

Oktopost

AUGUST 26, 2021

While events have always played a significant role in driving demand generation, brand awareness, and building successful Go-To-Market plans, when everything shut down, many organizations found themselves needing to pivot into something else to build and maintain a strong pipeline. Episode Summary. Catch all episodes here.

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Eventful B2B Apple Hotels 118

Oktopost

JUNE 9, 2021

Revealing what she has learned in her role as VP, Malin talks about why brands shouldn’t be afraid to let their customers lead, the importance of community and how with the right mindset, as a leader you can spark the highest levels of innovation, no matter the generation, role or working style. Catch all episodes here. Like What You Heard?

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B2B Apple Review Authentication 118

Oktopost

JULY 22, 2021

Before joining International SOS, Rick was Vice President, Digital Marketing at Prudential Center & New Jersey Devils responsible for strategy, operations and execution across the digital ecosystem creating programs to drive brand awareness, increase intent to buy, generate leads and maximize conversions. Catch all episodes here.

B2B 118

B2B Apple Loyalty Hosting 118

The Realtime Report

JULY 19, 2022

This makes it easy for listeners to discover shorter content, as new creators as well as existing brands like Billboard, WSJ, 60-Second Science, and NBA Fast Break lean into the trend with “minute briefings” and other mini-podcasts. The Jam library is constantly expanding to include a wide range of content from across categories and genres.

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Platform SMS Trends Curation 91

Oktopost

SEPTEMBER 9, 2021

Sarah joined Veyo in 2015 where she launched the Veyo brand and helped introduce the first-ever fleet of Medicaid-credentialed rideshare drivers to the healthcare industry. The conversations are real, raw, and authentic all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers.

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Automotive B2B Marketing Apple 112