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Top Video Marketing Trends of 2024

Social Media Strategies Summit

Image source Actions for Marketers Succeeding in a world dominated by short-form video is about communicating your branding and message as quickly as possible. So brands are forced to push the boundaries with ever more outlandish lenses, filters, and other effects.

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How to Make Money on Social Media: Tips for Brands and Creators

Hootsuite

And brands… As you know, social media changes constantly. Creators and brands, this article is chock full of strategies for both of you. Bonus: Download a free, fully customizable influencer media kit template to help you introduce your accounts to brands, land sponsorship deals, and make more money on social media.

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The ‘Creative Desert’: Brainstorming Social Content Ideas During Slow Days

Social Media Strategies Summit

“Having a really great brainstorming session is really important to keeping your content fresh, keeping yourself relevant, and bringing your brands to consideration to new followers.” Things are different for a brand like ESPN. Of course, most brands don’t have 75+ people on their social teams. who would win?

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4 Small Businesses on How They’re Changing Their Social Media Strategy in 2023

Buffer Social

How These small businesses are changing up their social media strategy Whether it be posting a new type of content or to a new channel, tweaking and adjusting your social media game plan can lead to positive results for your online brand. Here are how these four small businesses are doing exactly that.

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How to take smart risks with lo-fi social content

Sprout Social

No matter how you slice it, risk-taking has always been a hallmark of strong brand marketing. People now expect brands to show up in that way across all platforms.” Lo-fi content looks and feels more authentic and less glossy than traditional branded social content because it usually is.

Content 109
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10 Brand New Books That You Should Read

Twist Image

It''s like the brains of the world converged, had a meeting and decided to overwhelm us with a mass amount of brand new books to get our brains frothing. This is, without question, a tough time to figure out which brand new business book you should start with. How would we build, design and market brands if we all worked remotely?

Brands 111
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How Brands Use Digital Events to Engage Their Customers

Pixlee

billion people watched the Apple iPhone event of September 2019 live on YouTube. With digital events, marketers can bring exclusivity and #FOMO with a compelling brand narrative. Digital events might be a tough sell for new prospects of your brand – but influencers and partners can help generate interest and attention.