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How Brands Can Create Social Engagement Via Music Festivals

Ignite Social Media

1 million tweets per day using #Coachella branded hashtag. It’s no secret that there is brilliance behind Coachella’s social media marketing & branding strategy. The branded event hashtag #Coachella is easily one of the most blogged about, facebooked, and tweeted topics before, during & after the California festivities.

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What marketers need to know about YouTube Creator Studio

Sprout Social

Whether you’re a creator or a brand, understanding how YouTube Creator Studio works can help you reach (and engage) a larger audience. It’s where brands and creators can go to track video performance , understand audience behavior, and monitor channel growth. The app is available for Android, iPhone, and iPad.

YouTube 115
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5 Ways CMOs Can Master Their Online Customer Experience

Buzz Marketing for Technology

As mobile devices continue their gains in popularity and usage worldwide, more consumers are interacting with brands at various stages of the buying life cycle—from browsing, researching and comparing products to reading reviews, sharing their experiences and making actual purchases. Brute force and fear are no longer profitable strategies.

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The Best Video Content About the Greatest Feeling on Earth

Convince & Convert

So I reached out to them to learn more about their work and ended up with a long-distance video interview with Dustin Hinz, Guitar Center’s VP of Brand Experience & Entertainment Marketing (Dustin is based in Los Angeles where as I live in Copenhagen, Denmark). On the contrary, it will most likely add to their personal brands. “I

Video 153
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As TED 2013 Takes Place, Here Are 10 TED Talks To Help You Re-imagine Your Business

Twist Image

TED (which stands for Technology Entertainment Design) has become a brand name in the past few years as they have uploaded their archive of 18-minute presentations from their highly exclusive annual event which started in 1984 as a one-off, but became an annual ritual in 1990 to TED.com. Julie Burstein: 4 lessons in creativity.

iPad 108
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Expect Big Changes At Facebook

Twist Image

We think a more open and connected world will help create a stronger economy with more authentic businesses that build better products and services." Facebook and the marketing that comes along with it will be one of the biggest opportunities for the brand. " While Facebook may not have been created to be a company.

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8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

And surprisingly, so much marketing and branding today lacks personality! Inject your own special personality into your brand, and each piece of content. Be authentic. Examples of mobile marketing include SMS text message campaigns, mobile advertising, iPhone/iPad/Android Apps, and mobile video. Find your own voice.

Trends 279