Remove Authentication Remove Brands Remove Hosting Remove UGC

The Brand Marketer’s Guide to Podcasting 

Pixlee

Well-researched and authentic content will always get more followers than pitching products. How Can Podcasts Help Your Brand? Using this platform, you can more subtly highlight the story of your company and brand mission from different perspectives and angles of discussion.

Ultimate Guide to User-Generated Content

Later

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . In fact, 55% of consumers trust user-generated content over any other form of marketing, making it a surefire way to boost your sales and improve brand loyalty. . Tips for Using UGC on Facebook.

UGC 54
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

What Gen Z NEEDS From Brands

Pixlee

Transparency and authenticity are hugely important to today’s consumers, and brands who don’t work to understand their audience risk not only losing sales but facing powerful backlash from customers. . Here’s what Gen Z needs from brands and marketers: . Brand Marketing

UGC 83

Brand Reputation Management: Designing a Modern Strategy and Filling Gaps

Pixlee

When it comes to online brand reputation, any marketer can confirm that they’ve had their share of negative reviews for their brand. It is a crucial aspect of building your brand. Ultimately, brand is what your customers say about you. .

How to Inspire More User-Generated Content for Your Brand

agora pulse

User-generated content (UGC) is a game-changer for businesses. It can help you foster stronger relationships with your audience while it simultaneously makes your brand more appealing (and more trusted) by new users discovering you. But is UGC worth all the effort? To get all these incredible benefits of UGC, however, you need to actually encourage customers to create content! That fact drives most brands crazy because they have no control over this aspect.

UGC 79

7 Brands With a Killer Social Media Campaign

Later

More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. In this blog post, we highlight 7 brands with awesome social media campaigns to inspire your content strategy in 2021: .

6 Ways to Boost Your Content Engagement in 2021

Pixlee

A great way to start identifying the background, demographics, and demeanor of your customers is by analyzing the user-generated content (UGC) they produce. Practice social listening by monitoring what your customers already post about your brand and get to know your most passionate fans. .

UGC 83

How to Support Social Causes as a Brand on Instagram

Later

More than ever before, people expect the brands they support to have a clear stance on social causes. . As consumers, our purchasing decisions are influenced beyond the product spec — we want to see and hear how brands are supporting the causes and missions we care most about. .

The Best Way to Save Instagram Photos & Re-Post Them to Your Feed

Later

Looking to save Instagram photos and add user-generated content (UGC) into your Instagram strategy? While UGC is a great way to grow and engage your community — it comes with its own set of rules. Another way to do this is by using Later’s UGC Tool.

UGC 56

The Ultimate Guide to Building An Ambassador Marketing Program in 2021

Pixlee

Ambassador marketing, turning passionate fans into sponsored brand advocates both on social media and in person, is a growing powerhouse for brand marketing. Community-driven brands are turning to ambassadors more and more to boost brand awareness and customer acquisition.

UGC 52

The Ultimate Guide to Building An Ambassador Marketing Program in 2021

Pixlee

Ambassador marketing, turning passionate fans into sponsored brand advocates both on social media and in person, is a growing powerhouse for brand marketing. Community-driven brands are turning to ambassadors more and more to boost brand awareness and customer acquisition.

UGC 52

Top 5 User-Generated Content Tools of 2020

Pixlee

User-generated content tools (UGC) are highly effective for combatting stale and ineffective content. Good user-generated content tools help you collect and publish UGC, all in one platform. 92% of customers trust earned media (like UGC) more than any other form of content.

UGC 80

Ambassador Marketing in 2021: The Stats Marketers Need to Know

Pixlee

Here’s where brand ambassadors come into the picture. Who is a Brand Ambassador? A brand ambassador is a person appointed by a company or an organization to showcase the positiveness of the brand and its products. Authentic Community Growth with Ambassadors.

The Top User-Generated Content Campaigns of 2019

Pixlee

Whether you’re looking to increase conversion rates, expand brand awareness or pretty much anything else, a well-crafted User Generated Content (UGC) campaign is an invaluable asset. These 2019 UGC superstars do an excellent job of amplifying their customers’ content through well-designed campaigns, and it’s made a tangible impact on their bottom-line success. The Swedish brand Fjallraven has become synonymous with long-lasting and ethical outdoor clothing.

UGC 59

6 lessons and predictions from the best social media campaign ideas of 2021

Sprout Social

You don’t have to be a creative genius to dream up the next brand campaign to break the internet. By building campaigns around UGC, brands give audiences the authentic testimony they need to commit to a purchase.

Why Social Commerce Will Rule 2020

Pixlee

Sure, you can host them on your website in a nicely-crafted review section, but why not leverage your customers’ positive reviews across all other marketing channels too? Morphe’s UGC features reviews built in to match the product.

UGC 81

Will Your Number of Instagram Followers Matter in 2019?

Pixlee

With increasing saturation, many brands and influencers alike wonder if gaining Instagram followers actually matters. Follower count sometimes helps to give a brand or influencer legitimacy, but recently, it’s done the exact opposite. In the push to build an Instagram audience, many brands and influencers cut corners by purchasing fake followers that artificially inflate page numbers. UGC can be gathered on Instagram in a variety of ways.

UGC 58

How to Spring into a New Season with Fresh Content

Ignite Social Media

If you work with a brand that’s ahead of the game you’ve probably already started to produce and capture spring content. It seems like there’s a new national holiday every day of the year, which can be difficult to navigate from a brands standpoint. However, using hashtags that are relevant to your brand and audience’s interest can be beneficial when it comes to creating fresh content. Host a Fresh UGC Contest.

4 Easy Ways to Use Social Media for Customer Feedback

Pixlee

Social media is a hotbed of content; when navigating its various channels the right way, your brand can garner reviews and feedback as well as user-generated content (UGC) for your own marketing purposes.

UGC 76

10 Community management tools to engage with your audience

Sprout Social

Community management is the process of engaging customers across digital channels to increase brand loyalty and grow authentic connections with their audience. Creating a brand community is a way to be accessible for your audience through customer service and engaging online content.

5 Things You Didn’t Know You Could Do with Pixlee

Pixlee

Pixlee’s industry-leading UGC platform is known for its extensive content creation, curation, and multi-channel publishing capabilities. Our clients see lower content costs and higher conversion rates by leveraging the vast amounts of authentic, customer-generated content already being created for their brand. That said, there are many less-used, highly beneficial features that can bring exceptional value to your brand. Brand Marketing

Breaking Down Instagram Stories Creative Tools

Ignite Social Media

This tool provides brands with an opportunity to gather valuable feedback from followers and also engage with them in new ways. A Q&A with a well-known brand personality or a prompt where fans have the opportunity to determine content, like the example below from the Cleveland Cavaliers, are just two ways to take advantage of this unique Stories feature. Now, Instagram is making it somewhat easier for brands to find and share UGC with @mention sharing in Stories.

Social Media Tactics that Cut Through the Noise

Pixlee

The social media landscape is changing rapidly, as are the social media tactics brands use to stay in touch with their fans. Meanwhile, other brands earn the lion’s share of engagement because of their community-driven strategy. . Embrace Diversity and Authenticity.

Stats to Know About Ecommerce & Retail Trends In 2021

Pixlee

Don’t miss out on this opportunity for brand growth! Pixlee’s mobile commerce solution allows you to design an app-based shopping solution for your brand complete with user-generated content to provide social proof to your customers. Host Social Media Contests.

Three Reasons Why Your Social Media Profiles Are Losing Followers

Pixlee

Moreover, if not handled by someone who cares about your brand and knows what they are doing, bad marketing on social media can actually hurt the sales numbers you are already producing. Chances are, you also follow a number of brands on your preferred social media channels.

UGC 83

How to Integrate Email Marketing into Your Social Media Efforts

Social Media Strategies Summit

However, in today’s multichannel and omnichannel environment, the reality is that brands must use both to engage and retain their audiences. Combining email marketing with social media efforts allow brands to target their audience more frequently, ultimately moving them through the customer journey. 80% of marketers report that increasing brand awareness is their number one goal for using social media. Host a big giveaway.

UGC 108

What is a Social Media Coach: An Interview With Natali Chanany

Pixlee

This interview explores the nuances of social media coaching, the state of authenticity on social media, and some core ways for you to grow your personal brand on social media. We started to leverage Facebook to host events for my friend’s t-shirt company that he had started.

Three Simple Ways to Boost Ecommerce Sales with Influencer Marketing

Pixlee

Most B2C ecommerce brands understand that influencer marketing increasingly serves as a foundation for a successful content marketing strategy. Brand trust is an important factor in eCommerce; in fact, 33 percent of U.S.-based

SEO Ideas: How to Improve SEO with User Generated Content

Pixlee

User-generated content (UGC) is any type of content created by users of online platforms. Over 25% of the search results for the 20 largest brands in the world are linked to user-generated content. As a result, integrating user-generated content into your SEO strategy is an effective way to boost your brand’s search rankings and to build social proof for your products. How Does UGC Influence SEO? UGC Best Practices by Network.

SEO 60

10 Social Media Predictions for 2019

agora pulse

I see 2019 being the year when storytelling combined with augmented reality is hosted on the main social media platforms. I also see 2019 as the year when brands align their storytelling with enacting positive social change. And almost two-thirds of millennials and Gen Z express a preference for brands that stand for something. Live Streaming Gets Authentic. 80% of audiences would rather watch a live video from a brand than read a blog.

SMSsummit Interviews the Founders of Canvas+Co

Social Media Strategies Summit

In 2015, Charlene Tassinari + Carly Potock founded YouTube’s first brand strategy team for small-to-medium businesses. In 2020, Charlene and Carly founded Canvas+Co to help more brands succeed in a video-first world. Brands were overwhelmed.

Video 130

10 Ways You Can Beat the Instagram Algorithm

Pixlee

A surefire way to engage your audience is through user-generated content (UGC). UGC refers to any form of content created by users/customers and made accessible through social media or other permissioning methods. Host a Social Media Contest.

UGC 52

How to Build a Strong Instagram Community

Later

Creating an Instagram community for your business is one of the best ways to gain brand loyalty, boost engagement, and stay connected to your customers. Investing in an online community can be one of the most valuable moves any brand can make for long-term success. .

How to Rock TikTok Just Like the Cool Kids Do (and Even Do It Better)

agora pulse

Last year, Guess was the first brand TikTok collaborated with in the US for its #inmydenim campaign. How Can Brands Use TikTok? Brands can use TikTok for marketing by: Creating their own TikTok channel and upload relevant videos. Host contests and giveaways.

UGC 116

How to Build a Strong Instagram Community

Later

Creating an Instagram community for your business is one of the best ways to gain brand loyalty, boost engagement, and stay connected to your customers. Investing in an online community can be one of the most valuable moves any brand can make for long-term success. .

How We Grew Our Instagram Followers by 60% with User Generated Content

Buffer Social

What I continually found was one Instagram strategy that brands appeared to be using above all others. That strategy is the implementation of user generated content (UGC). I decided to give UGC a try here at Buffer and the results were compelling. You may have seen UGC before and not even known it – Take this beautiful picture from REI for example: All user content! Why UGC is Important for Brands. Searching for UGC with Social Media Tools.

UGC 63

16 of the Best Facebook Ad Examples to Inspire Your Next Campaign

Hootsuite

3) Since LEGO’s Facebook Page is linked as the host of the event, the event page can also bring in new Facebook followers. The copy speaks directly to the target audience’s concerns and highlights the Snag Tights brand promise. Both the text and the images in this add are user-generated content (UGC) from real past guests, increasing the sense of authenticity. Busabout has found that UGC has a 2 times higher goal conversion than ads based on traditional photoshoots.

10 Instagram Predictions to Fire-up Your Strategy for 2020

Later

Instagram used to be all about the visuals — a cohesive aesthetic , high-quality photography, and on-brand images were a must. . But brands are now starting to take advantage of the trend too — especially when it comes to raising awareness for the causes that they stand for. .

Four Ways to Develop Amazing Social Media Content

Ignite Social Media

Are you envious of all the beautiful social media content filling your newsfeed and thinking, “How can I create amazing social media content for my brand?” Because of this, our two companies, Ignite Social Media and Carusele , partnered together to host a webinar covering various ways that marketers can create meaningful social media content on their own. Now that we have that covered, let’s dig into the four ways you can develop amazing social media content for you brand.

How to Use Instagram Stories Highlights to Wow Your Customers

Later

Instagram Stories Highlights are an incredible tool for businesses to showcase and promote their brand. Instagram Stories Highlights are extremely valuable because they allow brands to easily curate and showcase the content they want users to see first. One major benefit of the new Instagram Stories Archive feature for brands is that it eliminates any anxiety around losing valuable content.