Convince & Convert

JULY 2, 2014

This is an issue that’s all too prevalent among brands. The trick is to engage in an open dialogue with consumers to cultivate a cohesive brand story. Here are six ways to keep your brand in check and portray your company authentically: 1. That requires a clear declaration of what your brand stands for.

Brands 142

Brands Survey Construction Comparison 142

Pixlee

SEPTEMBER 8, 2020

38% of consumers are more likely to trust a brand that shows diversity in their advertising. Diverse content has to actively avoid tokenism to be authentic. It takes more than just searching through stock photo libraries to find images of underrepresented groups. Create a Genuine Brand Community.

Campaign 77

Campaign UGC Marketing Authentication 77

Pam Moore

JULY 11, 2018

How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why do you consistently buy one brand over another? There is a reason that the brands, jingles are stuck in your head. A logo does not equal a brand.

Apple 139

Apple Brands Tips Consultant 139

Sprout Social

SEPTEMBER 30, 2020

You may already be using Twitter on a daily basis to follow your favorite brands and take part in trending conversations. In fact, according to Joe Rice, who leads Twitter’s EMEA Data & Enterprise Solutions, “Twitter is the world’s largest focus group because at its core, Twitter is a consumer insights engine.

Twitter 140

Twitter Survey Trends Hashtag 140

Pixlee

MAY 2, 2019

For a cosmetics brand, 40 products is a literal blip on the radar while the competition in Sephora and Ulta Beauty carry thousands of products. As detailed in the Glossier Playbook , Glossier kept a laser focus on their community at their core for growth. Focus on Content. Community Building. Emily Weiss, Glossier Founder.

Retail 68

Retail Authentication UGC Case Study 68

Ignite Social Media

MARCH 19, 2018

Having a strong social media presence is mandatory for brands these days. Along with that comes a direct line for consumers and fans to communicate with the brand, which can be a double-edged sword. On the other hand, it allows for negative feedback and backlash to take over your brand or put you in the spotlight in a bad way.

Comments 122

Comments Social Media Tips Authentication 122

Pam Moore

APRIL 1, 2020

How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why do you consistently buy one brand over another? There is a reason that the brands, jingles are stuck in your head. A logo does not equal a brand.

Apple 78

Apple Brands Tips Consultant 78

The Realtime Report

JUNE 18, 2018

Current clients might say something more positive and justify why they remain loyal to the brand and former clients could tell you why they’ve left and looked for a different option. The interview should focus on what they want from your brand, what they think should be done to improve it, and what they dislike the most.

Strategy 70

Strategy How To Marketing Survey 70

Pixlee

APRIL 2, 2019

Rather than setting forth archaic tenets to build your marketing strategy, a new school of thought is both popular and successful for brands: craft your marketing strategy from community-driven marketing. Your community should be the core focus of your marketing strategy in the year ahead. Brand Loyalty.

Strategy 59

Strategy UGC Hotels Marketing 59

Audiense

FEBRUARY 15, 2018

Historically, market research has been based on the use of traditional methods that required large investments of time and money to carry out surveys, interviews, focus groups, etc. A large proportion of marketers are still manually identifying relevant influencers for their clients and brands, negatively influencing their ROI.

ROI 74

ROI Data Cost Influencer 74

Convince & Convert

DECEMBER 7, 2023

Do you feel like your brand’s voice is lost in the crowd? 70% of millennials choose to buy from brands that exhibit diversity in their marketing campaigns. By the end, you won’t just be another brand. You’ll be the brand that everyone feels was made just for them. You’re not alone.

Campaign 135

Campaign Marketing Authentication Loyalty 135

Diva Marketing Blog

JULY 16, 2009

No girlfriend, it's not a focus group. Maybe this is the social media version of a focus group but with less honesty and less transparency. It's called IdeaXYZ or IdeaFireStorm or My(your brand) or ShareYourIdeas. Are The Brands exploiting customers in the name of "engagement?" Or maybe it is.

Social Media 85

Social Media Focus Group Authentication Retail 85

Techipedia: Tamar Weinberg

MARCH 12, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime? You need to live up to the brand.

Brands 133

Brands Message Boards Travel Forums 133

Diva Marketing Blog

AUGUST 9, 2012

Much like the beginning of a focus group, to help respondents develop a comfort level for future complex questions, the defense attorney asked what I thought was an interesting multiple choice question. And most certainly a random like could not be taken at face value to gauge brand loyalty. . Where is the humanity in that?

Engagement 76

Engagement Social Media Film Focus Group 76

Techipedia: Tamar Weinberg

MAY 18, 2010

Your tweets, posts and comments should all be coordinated to meet the ultimate goal, which is to establish trust, build your brand, and increase sales. surveys, focus groups, test marketing) often spend millions to locate their target markets. Does your brand need a makeover? It introduces your brand Is your company new?

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Hootsuite

NOVEMBER 3, 2020

E-commerce refers to a shopping experience via a website or dedicated branded app. Consumers can easily consult with their friends on purchases, show off those hip new hightops, comment on Aunt Jackie’s new “I Love My Niece” tee, review comments from other savvy shampoo shoppers, and interact directly with the kombucha brands they love.

Brands 145

Brands HootSuite Instagram Price 145

Hootsuite

MAY 16, 2023

Jeff Bezos is credited with saying “Your brand is what people say about you when you’re not in the room.” It’s about listening to what customers say, learning from their feedback, and responding in a way that builds trust in your brand. It includes ways to humanize your brand and promote the positive vibes your fans share.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Ignite Social Media

DECEMBER 12, 2017

Are you envious of all the beautiful social media content filling your newsfeed and thinking, “How can I create amazing social media content for my brand?” Now that we have that covered, let’s dig into the four ways you can develop amazing social media content for you brand. Then you’ve stumbled across the right blog post.

Social Media 239

Social Media Content UGC Influencer 239

Hootsuite

OCTOBER 13, 2020

Social media sentiment is the attitude and feelings people have about your brand on social media. A social media sentiment analysis tells you how people feel about your brand online. It involves collecting and analyzing information in the posts people share about your brand on social media. But is it positive or negative?

Sentiment 145

Sentiment Analysis Template Templates 145

ProBlogger

AUGUST 30, 2015

We had wonderful speakers – Pamela Wilson from Big Brand System and Copyblogger , Heather B. Invite people from your email list to an informal focus group on the phone. Check out out Pamelas example at Big Brand Webinars. Look at your brands Instagram account. This is more authentic then stock photos.

Training 20

Training Eventful Tips Analytics 20

Buffer Social

JANUARY 2, 2019

The brands that are successful in delivering personalized experiences to their audiences are the brands that are likely to thrive with their social media strategies in the coming year. Trend 3: Brands can no longer afford to ignore social media ads. But it remains a huge opportunity and is underutilized by many brands.

Trends 111

Trends Social Media Data Authentication 111

Convince & Convert

APRIL 1, 2010

Talk about an ad that’s chock full of truth and authenticity. In the age of the real-time Web, when every customer is a potential reporter, and there’s no place for brands to hide, you cannot rely on sloganeering. The chronically bad Minnesota Timberwolves NBA franchise has this sign in the Twin Cities airport: Bravo.

Social Media 120

Social Media Content Analysis Sports 120

Sprout Social

JANUARY 20, 2021

While buyers take on these tasks, it’s B2B marketer’s job to know how, why and when their brand can assist and enable buyers to check each task off their to-do list. In the early stages of the buyer journey, people are trying to learn what brands are out there and what solutions are available.

B2B 112

B2B Research Sentiment Marketing 112

Buffer Social

JULY 27, 2023

This enhances brand recognition and sets a standard for your audience's expectations. Is it original and authentic? Authenticity is magnetic. Find and invest your time (and sometimes money) into the relevant ones to your niche (I’m in quite a few social media-focused groups). Is it engaging and clear?

Content 76

Content How To Guidelines Research 76

Later

JUNE 11, 2021

Plus, with over 180M users on the platform , there’s a major opportunity to reach new people and increase brand awareness. Note: If you’re starting a brand new account, skip to Tip #3!) . This is also an opportunity to audit who your brand follows, and to refresh your profile picture, bio, and cover photo. The takeaway?

Twitter 86

Twitter How To Compete Hashtag 86

Hootsuite

MAY 13, 2020

Today, though, with the power of Facebook groups for business , brands have an opportunity to build fan communities in a way that just wasn’t possible back then. What’s the difference between a Facebook page and a Facebook group? You might start the group to encourage chatter, or a superfan might start their own.

Groups 144

Groups Groups Engagement Facebook 144

agora pulse

APRIL 29, 2020

Related: The Biggest YouTube Marketing Mistakes That Too Many Brands Are Making. And in fact, Sean thinks having really polished content could even be counterproductive: “People are resonating so much with authenticity and relatability, that sometimes overproducing your content can actually put up a wall and not create a bridge.”.

YouTube 96

YouTube Strategy How To Video 96

Audiense

DECEMBER 19, 2016

We’ve spoken throughout the year to some of our clients and contacts at the biggest brands and agencies to help you understand how they overcome their main challenges, and what lessons you can pick up from them. Smart solutions bring agencies, brands, and retailers together. Britt Adami , social media manager, HaveYouHeard.

Trends 60

Trends Marketing Forums Microsoft 60

Convince & Convert

JUNE 23, 2010

Crowdsourcing is evolving beyond the shiny contest model (Doritos’ “Crash the Super Bowl” ) and into something more meaningful to the brands embracing it and the consumers contributing to it. What is the next generation of crowdsourcing? Market research is as important to most companies as the payroll department. We know better now.

Crowdsourcing 121

Crowdsourcing Social Media Strategy Construction 121