Sprout Social

NOVEMBER 1, 2023

If you’ve ever seen movie bloopers or an interview from your favorite actor on the set of their next film, you’re familiar with the thrill of seeing the magic behind the curtain. Behind-the-scenes content humanizes brands, strengthens their online presence and nurtures customer relationships. What is behind-the-scenes (BTS) content?

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Campaign Content Upcoming Authentication 89

Oktopost

OCTOBER 24, 2022

Olivia Messina and Addie Peters reveal how B2B brands can scale back on content and earn better results through employee advocacy. Your brand can’t go it alone–leveraging employee engagement can help you reach new heights your corporate channels could never achieve on their own! Episode Summary. Catch all of the episodes here!

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Pixlee

SEPTEMBER 10, 2020

So, what is it that caught users’ interest in sharing and filming videos of this type? Based on a preliminary survey of 50 leading brands, Reels are resonating well with their audience as well as gaining traction with Instagram’s algorithm. Already, brands are experimenting with Reels. The latest reel does exactly that.

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Instagram Brands Authentication Film 74

Buffer Social

MARCH 29, 2023

When Lauren Gates started creating user-generated content (or UGC) in January 2023, she had no experience filming or editing videos. Since then, she’s worked with several brands and charges up to $125 for one video. These are traditionally organic content made without any incentive by a brand’s audience.

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Buffer Social

JANUARY 23, 2023

How These small businesses are changing up their social media strategy Whether it be posting a new type of content or to a new channel, tweaking and adjusting your social media game plan can lead to positive results for your online brand. Here are how these four small businesses are doing exactly that.

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Buffer Social

MAY 30, 2023

Short-form video is a content format, usually filmed vertically and no longer 60 seconds (although this is up for debate). Here are some tips to think about as you film your next Reel, TikTok, or Short: Start with what you have The ease of creating short-form videos is one of its main attractions. What is short-form video content?

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Ignite Social Media

APRIL 2, 2020

Who is not currently on TikTok, however, are brands ! There’s a huge opportunity for brands to break through on the platform this year. Brand Watch-Outs. An important watch-out for brands comes from TikTok’s Terms of Service (you can dive into their Terms of Service here). What is TikTok? Terms of Service.

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Buffer Social

DECEMBER 19, 2023

Other times, trendy TikToks didn’t work because the trend wasn’t authentic enough to me and my brand. Instead, it's just me talking to the camera about why I started the brand and why I make the business decisions that I do. Repetition is recognition, and building a brand is about the long game.

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Waxing UnLyrical

FEBRUARY 23, 2015

have honored those films and actors that stand out from the crowd, creating a brand that exudes excellence. So, taking a (gold) leaf out of Oscar’s book, this week’s roundup features seven posts that examine how smart branding strategies can position your company (or you) as unique in a sea of competitors.

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Sprout Social

JUNE 17, 2020

With the introduction of Live streaming videos, an interest in brand authenticity and accessible editing apps, it’s easier than ever to dip your toes into the video marketing world. An example of a video marketing goal would be creating brand awareness. For some brands, videos are used heavily for advertising.

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Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. Brand loyalists.

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UGC Content HootSuite Authentication 145

Ignite Social Media

AUGUST 2, 2022

Brands have got to listen, TikTok is staying. And yet, in spite of that, many brands are still hesitant to join. But with the growing influence of video content, at Ignite Social Media, we believe that most brands need to be taking a hard look at the platform. It’s not going anywhere. Understand the TikTok Algorithm.

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Sprout Social

JUNE 29, 2023

No matter how you slice it, risk-taking has always been a hallmark of strong brand marketing. People now expect brands to show up in that way across all platforms.” Lo-fi content looks and feels more authentic and less glossy than traditional branded social content because it usually is.

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Keyhole.co

MARCH 26, 2024

Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. But with its forays into films and collaborations with other pop culture icons, the brand is an adult favorite, too. The brand is a beloved global phenomenon.

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Social Media Strategies Summit

OCTOBER 14, 2021

Natalie Labuda , Senior Director of Marketing, Advertising & Social Media at E*TRADE, formerly worked on various brands and campaigns at PepsiCo. A lot of brands have navigated it well, but a lot have fallen on their face. You have to make sure it aligns with your brand values, your mission.”. What separates the two?

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Buffer Social

JANUARY 18, 2022

Many influencers build their businesses based on their lives, so of course, their social media accounts share everything from their latest brand collaborations to videos of their home renovations. In fact, weaving in some personal content that’s also relevant to your business can help you build a more authentic, relatable brand.

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Content Film Small Business Authentication 79

Sprout Social

DECEMBER 12, 2022

“Brands are scrambling to figure out what the future of social media looks like as a result of all the recent network shake ups,” says Mike Blight, Senior Market Research Manager at Sprout Social. can still be tinkered with to figure out the perfect concoction for what your customers want from you as a brand.”

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Social Media Social Media Management Authentication Sentiment 97

Pixlee

AUGUST 10, 2020

TikTok is a video-exclusive platform, and marketing on TikTok means authentic, relatable videos – regardless of your budget. Your customers are likely already using TikTok and other social apps to create content that features your brand. Tapping into this saves time and helps your brand feel more authentic.

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Pixlee

JULY 3, 2019

Top brands are leading the way by utilizing the latest technology to market their content. With so many ways to craft value-added experiences with content, brands need to choose the best investments to maximize conversions and sales. This AI program is a great example of how modern technology can bring a brand close to consumers.

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Sprout Social

NOVEMBER 14, 2023

“Authenticity”—there’s no question that it’s one of the biggest social media buzzwords. But don’t be fooled—authentic marketing is only becoming more important. According to this year’s Sprout Social Index™ , the number one reason consumers follow brands on social is to stay informed about products and services.

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Buffer Social

SEPTEMBER 13, 2023

Relatability & authenticity : Viewers tend to engage more with genuine and relatable content. There’s no formula for authenticity – it’s a broad keyword that means different things depending on your goal for content creation.

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YouTube Video UGC Authentication 94

Later

FEBRUARY 15, 2021

How to Use TikTok for Your Brand. Now, when people visit your page, they’ll get key information about your brand right away. Think about the type of content, brands, and creators they’d be most likely to follow and engage with. And if they resonate with your brand, give them a follow! How to Use TikTok.

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agora pulse

FEBRUARY 11, 2020

In this post, we’re going to go over everything you need to know about Reels, including what they are, whether they really matter for your brand, and how to use them. Start now by growing through posting to the regular feed and to Stories, keeping in mind that Stories are incredibly important for brands. . Let’s dive right in! .

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Instagram Meme Upcoming Authentication 146

Buffer Social

OCTOBER 31, 2022

Why brands should keep an eye on vertical networks On paper, niche social networks are an excellent idea for brands because you can easily identify a platform with your target audience and craft appealing outreach. The key is to be genuine and authentic to build trust with potential customers.

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Sprout Social

APRIL 1, 2021

The restaurant chain has crafted a brand identity as the largest (and most recognized) coffee and donut franchise in the country. Now, they’re crafting a social identity that contributes to and drives that brand on a global scale. Let’s take a look at a few of the ways the brand connects with its customers on social.

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Strategy Reputation Film Overview 125

Ignite Social Media

AUGUST 2, 2022

Brands have got to listen, TikTok is staying. And yet, in spite of that, many brands are still hesitant to join. But with the growing influence of video content, at Ignite Social Media, we believe that most brands need to be taking a hard look at the platform. It’s not going anywhere. Understand the TikTok Algorithm.

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Strategy Marketing Banking Influencer 91

Hootsuite

DECEMBER 12, 2023

56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. You don’t necessarily need to film Instagram Reels or write long-form articles for LinkedIn. Easy: be active on social media. Why should execs be on social media?

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Social Media Strategy HootSuite Sentiment 111

Sprout Social

FEBRUARY 22, 2022

And while many brands are repurposing content and sharing them across platforms, this provides yet another way for brands and businesses to engage their YouTube subscribers. YouTube Shorts can be a great way for brands to further engage and increase brand awareness with their customers. Use your authentic voice.

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Pixlee

APRIL 28, 2021

Brands try to outdo each other with creative ideas and stunning visuals. You will likely listen to your friends and buy from that brand. Snacks brand Doritos celebrated the return of the NFL season with a unique user-generated campaign. Thanks to the UGC campaign, the brand didn’t just increase brand awareness.

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Campaign UGC Content Sports 97

Hootsuite

APRIL 18, 2022

Say you’re a fashion brand with a chic new collection of capes (the dream ). Film a quick runway strut, craft a cool Reel, and toss a #witches hashtag into the mix. Original hashtags can also be a way to encourage followers to engage with your brand. How to find the right Reels hashtags for your brand. your works of art.

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agora pulse

JANUARY 14, 2020

Last year, Guess was the first brand TikTok collaborated with in the US for its #inmydenim campaign. How Can Brands Use TikTok? Brands can use TikTok for marketing by: Creating their own TikTok channel and upload relevant videos. Many brands do a combination of running their own channels and working with others.

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Buffer Social

JULY 24, 2023

Whether it's filming directly within the app or using features like Stitches or Duets , staying native can give you an edge. comedy #news #explained #actor #screenwriter #film #tv #wga #sagaftra #hollywood ♬ original sound - Nikita More than anything, apply indicators from your analytics to future content.

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Buffer Social

JULY 5, 2022

And while plenty of those subscriptions may be for companies and brands , there’s recently been a surge in the popularity of individual newsletters. As you share your perspective, you can even become a thought leader and build up your personal brand and credibility with readers. million visits in September 2021.

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Keyhole.co

AUGUST 29, 2020

The videos can be filmed directly with the IG Reels camera or you can upload them from your camera roll instead. Once you’re done filming, you’ll spot two arrows on either side of the shutter button (the left one serves to replay the clip you’ve just finished filming). IG Reels is available in 50 countries as of August 5, 2020.

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Instagram Film Analytics Influencer 105

Hootsuite

APRIL 22, 2020

Social media live streaming is dynamic, authentic and engaging. But “getting real” is exactly what viewers love: this is a chance for them to see you (or your brand) on a personal level. Viewers are hungry for authenticity , so don’t worry about a fancy set or perfect lighting. Good news for brands — or humans! —

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Later

JANUARY 22, 2020

Edgier brands like W Magazine are already embracing this grungy new trend, which is great for adding more standout character to everyday Instagram content. And if your brand isn’t quite ready for a gritty aesthetic, you can always try this trend on Instagram Stories. . Other pod brands just don't love the Earth enough.

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agora pulse

JULY 22, 2020

You can use them to: Build brand awareness. Align your new or unknown brand to a well-known individual or brand to establish awareness. It can also bring you fans who wouldn’t otherwise follow your brand. When you work with another brand or influencer, your message is shared on more channels and is therefore amplified.

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