Sprout Social

JUNE 29, 2023

No matter how you slice it, risk-taking has always been a hallmark of strong brand marketing. People now expect brands to show up in that way across all platforms.” Lo-fi content looks and feels more authentic and less glossy than traditional branded social content because it usually is.

Content 112

Content How To Trends ROI 112

Sprout Social

JUNE 14, 2022

In 2010, Betty White became the oldest person to host SNL after nearly half a million people liked a Facebook page petitioning her to take the gig. Expanding into older demographics makes sense for brands. This might explain why more and more brands, from Adidas to Mazda are turning to senior content creators for brand collaborations.

Influencer 98

Influencer Authentication Class Travel 98

Pixlee

SEPTEMBER 16, 2019

Attracting college students to your brand may be a challenge, but companies can find ways to customize their advertising campaigns and resonate with these younger consumers. By harnessing the power of generational marketing, your brand can focus on Gen Z. YouTube : Many brands see success with tutorials and UGC on YouTube.

Brands 43

Brands UGC Authentication YouTube 43

Diva Marketing Blog

JUNE 19, 2016

Seems the Scripps Networks Interactive brass thought so too because they offered Jay an amazing opportunity to film a pilot for a sister network, Travel Channel. Jay Ducote, Deep Fried America : Deep Fried America presents a great mix of drool-worthy food, talented chefs and fun travel. It definitely helped grow my blog and my brand.

Travel 75

Travel Hosting Social Media Influencer 75

Ignite Social Media

MAY 24, 2016

1 million tweets per day using #Coachella branded hashtag. It’s no secret that there is brilliance behind Coachella’s social media marketing & branding strategy. The branded event hashtag #Coachella is easily one of the most blogged about, facebooked, and tweeted topics before, during & after the California festivities.

Engagement 110

Engagement Brands Hashtag Eventful 110

Later

JUNE 12, 2020

To help you better understand the holiday and how brands can successfully celebrate Juneteenth on social media, we asked social media strategist and photographer Dante Nicholas to share his knowledge on the day! Plus, many brands are taking steps to celebrate the day. How Brands can Celebrate Juneteenth on Social Media.

Social Media 106

Social Media Brands Creative Commons Education 106

Pixlee

MARCH 8, 2018

The idea of community has become a major focus of brands in many verticals. critical part of any holistic branding strategy. within existing networks of consumers, as modern brands are no longer simply about. within existing networks of consumers, as modern brands are no longer simply about. who are buying them.

Communities 48

Communities Brands Pharmaceuticals Community building 48

Buffer Social

NOVEMBER 27, 2018

Rolled out to users in 2006, it became the go-to place for people to connect with their friends, share updates about their day-to-day life and enjoy content from brands they followed. Not to mention, it also played a pivotal role in Facebook’s march to advertising dominance. ” And that should be a big worry for Facebook.

Feed 111

Feed Feedly News Facebook 111

Pixlee

AUGUST 10, 2020

TikTok is a video-exclusive platform, and marketing on TikTok means authentic, relatable videos – regardless of your budget. Your customers are likely already using TikTok and other social apps to create content that features your brand. Tapping into this saves time and helps your brand feel more authentic.

Video 98

Video Marketing UGC Hashtag 98

Convince & Convert

SEPTEMBER 8, 2015

Within that umbrella, she oversees not only social media, but also branded online content, innovation, entertainment, youth initiatives, and content strategy that includes user-generated content and travel-inspired content (among many other pieces of the digital puzzle). It Started With Facebook. In This Episode.

Brands 60

Brands Content management systems Travel Authentication 60

Ignite Social Media

AUGUST 2, 2022

Brands have got to listen, TikTok is staying. And yet, in spite of that, many brands are still hesitant to join. But with the growing influence of video content, at Ignite Social Media, we believe that most brands need to be taking a hard look at the platform. It’s not going anywhere. Understand the TikTok Algorithm.

Strategy 91

Strategy Marketing Banking Influencer 91

Waxing UnLyrical

MARCH 25, 2013

If you didn’t know I was a Chobani brand ambassador … well, I am. And that is they recognize and support their brand evangelists organically. The Chobani Facebook page. And the company has used a lot of the techniques I discussed recently, right here on WUL, on growing your Facebook community. Great product.

Travel 254

Travel Price Consultant B2B 254

Pam Moore

JUNE 23, 2019

Prior to starting my own training and consulting agency, I spent 15+ years in corporate America working in startups to enterprise brands and focused mostly on enterprise technology, software, hardware and services. The better you know your audience before walking onto the stage, the better you can authentically serve and connect with them.

Hosting 90

Hosting Eventful Tips Training 90

Pam Moore

JUNE 23, 2019

Prior to starting my own training and consulting agency, I spent 15+ years in corporate America working in startups to enterprise brands and focused mostly on enterprise technology, software, hardware and services. The better you know your audience before walking onto the stage, the better you can authentically serve and connect with them.

Eventful 90

Eventful Tips Training Authentication 90

Sprout Social

NOVEMBER 30, 2021

When consumers are already learning about products and brands on social media, it makes sense for them to purchase items through the platform. Social commerce brand example: Eagle Creek. Travel outfitters Eagle Creek utilizes Instagram Shop to offer shoppers the experience of checking out directly on Instagram.

Trends 144

Trends Conversation Instagram Influencer 144

Hootsuite

MAY 13, 2020

Beyond their role as effective brand ambassadors, influencers are also just good marketers. I don’t like to be called an influencer,” says Zaneb Rachid, the Moroccan travel and fashion blogger behind The Cherry Blossom, in a Facebook post. “It Facebook has been running its Creator Studio since 2017. Same goes for brands.

Influencer 145

Influencer Trends Marketing Guidelines 145

Sprout Social

MAY 26, 2020

In the context of marketing and business, progressions in television, radio and internet-based communications repeatedly demonstrate the advantage held by media-literate brands. Let’s use Facebook as a micro-example. The ways posts are prioritized by the Facebook algorithm. How to find other people’s posts.

Marketing 142

Marketing Class Skills Trends 142

Pixlee

FEBRUARY 26, 2019

When Coca-Cola , one of the most famous American soft drink companies, started marketing their brand in China, the name “Coca-Cola” translated to “ Bite The Wax Tadpole. Whether you sell your own branded products or act as an online reseller, localization can transform the way you do business.

UGC 45

UGC Brands Travel Review 45

Sprout Social

JUNE 17, 2020

With the introduction of Live streaming videos, an interest in brand authenticity and accessible editing apps, it’s easier than ever to dip your toes into the video marketing world. An example of a video marketing goal would be creating brand awareness. For some brands, videos are used heavily for advertising.

Video 144

Video Social Media Strategy Film 144

Sprout Social

AUGUST 4, 2022

For brands, social media casts a wide net and helps them create a stronger employer brand that will attract top candidates. For example: “Green Aero Tours is looking for an experienced Travel Consultant who loves the outdoors as much as we do. Illustrate how your company allows people to bring their authentic selves to work.

Examples 101

Examples Social Media Skills Team 101

Diva Marketing Blog

JUNE 19, 2016

Seems the Scripps Networks Interactive brass thought so too because they offered Jay an amazing opportunity to film a pilot for a sister network, Travel Channel. Jay Ducote, Deep Fried America : Deep Fried America presents a great mix of drool-worthy food, talented chefs and fun travel. It definitely helped grow my blog and my brand.

Travel 40

Travel Hosting Social Media Influencer 40

Hootsuite

JANUARY 22, 2020

People expect to be able to connect with businesses on social channels, whether Facebook, Instagram, LinkedIn—or even TikTok. More than 40% of digital shoppers use social media to research new brands and products. That includes keywords, hashtags, mentions, and messages for your brand and competitors. Competitors and partners.

Social Media 145

Social Media HootSuite Template Templates 145

Later

DECEMBER 12, 2018

Get a glimpse of what’s to come with these 2019 Instagram predictions from influencers, experts, and the strategists behind some of your favorite Insta-brands. We saw some of this in 2018 with Facebook beta testing Instagram analytics on their platform. A screenshot from Facebook’s Instagram Account analytics beta.

Instagram 90

Instagram Authentication Influencer Analytics 90

agora pulse

DECEMBER 13, 2018

FUN FACT- If the famous Cambridge Analytica scandal had happened after GDPR, Facebook’s fine would have been €1.4 In line with GDPR rulings, Facebook and the main social media channels made changes to the way advertisers can use data. Live Streaming Gets Authentic. Takeaway: Embrace authenticity (and do it live).

Social Media 132

Social Media UGC Adwords Influencer 132

Pixlee

MAY 21, 2020

2020 has presented some unique changes to the way brands engage both organically and through paid social. These statistics on the state of paid social in 2020 help shed light on trends that are impacting brands, consumers, and the state of the world as we know it. The Brands Using Paid Social Have Changed.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Later

SEPTEMBER 1, 2020

From interacting with customers to increasing brand awareness and making sales, the benefits for SMBs are huge. For example, Instagram is a major destination for social commerce, whereas Facebook is best for community-building, and Pinterest for inspiration and brand affinity. Boost brand engagement? girlsnightinclub.

Platform 78

Platform Social Media Small Business Instagram 78

Buffer Social

JUNE 29, 2017

Facebook posts with images see 2.3X We’ve become so accustomed to seeing this style of image that it can often be hard to differentiate between where we saw it and the brands that used it. A study has also shown that 63 percent of consumers say that repeated, generic messages from brands are irritating to them.

Authentication 111

Authentication Remix Marketing Tips 111

Sprout Social

DECEMBER 19, 2019

Not only that, but the platform has also allowed for landscape video content , making it even easier to share existing video content your brand has already created. So what does this mean for your brand? More and more brands are focusing on story content even more than content for their feeds, and you should do the same.

Trends 93

Trends Instagram Meme Authentication 93

Sprout Social

JANUARY 3, 2017

Join our Facebook community for weekly notifications or take note on the topics and dates below. Building meaningful relationships with a brand’s online community is dependent on maintaining an organized social media CRM. January 18, 2017: Travel Industry Content With #SproutAllStar Keri Jaehnig. One solution?

Upcoming 63

Upcoming Social CRM Tourism Travel 63

Talkwalker SM

JULY 28, 2016

A good hashtag can redefine your online brand identity, provide you with new ways to interact with your customers and help you promote product and services to new audience segments. LifeWellTravelled: Cathay Pacific sets the travel tone. Left: Screenshot from the Instagram account of travel blogger Andrea Cristina.

Hashtag 60

Hashtag Industry Campaign Hotels 60

Sprout Social

AUGUST 1, 2019

In turn, they can inform your brand messaging and marketing strategies. You might also be familiar with reputation management – this is a larger umbrella terminology for maintaining the consumer’s perception of a brand. This guide will walk you through all the fundamentals of implementing a review strategy for your brand.

Review 101

Review Strategy Hotels Survey 101

Likeable

NOVEMBER 5, 2019

Since 45 percent of people watch more than an hour of videos on Facebook or YouTube each week, those platforms (and others) have developed their own spaces to house narrative, television-style content—think Facebook Watch, YouTube Originals, and IGTV. And no matter who your audience is, authenticity is key. Give us a ring.

Content 57

Content YouTube Loyalty Travel 57

Pixlee

APRIL 4, 2019

The overwhelming popularity of social media platforms like Facebook, Instagram, YouTube, and Twitter each represent unique facets of your community and offer content that can be used in dynamic ways. This is especially true for brands trying to reach millennials and Gen Z. Morphe uses UGC in Facebook ads to sell more.

Platform 69

Platform UGC Social Media Content 69

Waxing UnLyrical

AUGUST 10, 2016

This past year, we saw Buzzfeed’s exploding watermelon blow up the internet, becoming the largest Facebook Live stream to date, with over 800,000 live viewers. Travel and hospitality shoppers might want to get a virtual tour of the hotel before booking a week long vacation. How is your brand leveraging visual content?

Content 100

Content UGC Loyalty Hotels 100

Waxing UnLyrical

SEPTEMBER 21, 2015

’ It’s true for life, and true for travel,” writes Ansoo Gupta as she shares her “favorite tips for new and seasoned travelers alike that can make your solo journey a tad more comfortable and less anxiety-ridden.” Twitter Facebook Google+ LinkedIn Monday Roundup: #PRAXIS2015. From Jean-Michel Dumont.

CSR 100

CSR Travel Consultant Authentication 100

Later

JANUARY 1, 2020

It’s a new decade, and Instagram is no longer just a social platform, but also an economic engine for small and big brands alike. Like most Instagram marketing trends, the teens are behind this one, favoring minimal edits to photos that produce a more organic, authentic look. View this post on Instagram. View this post on Instagram.

Trends 87

Trends Instagram Marketing Influencer 87

Hootsuite

NOVEMBER 24, 2021

Whether you’re an established brand or an aspiring YouTuber, understanding how YouTube Creator Studio can help grow your channel is a valuable tool in any marketer’s pocket. Niche categories tend to acquire more views because you’re not competing with a popular category like personal blogs or travel. What else does the content tab do?

YouTube 137

YouTube How To Metadata Metrics 137