Brand Humanization: Transparency vs Authenticity
Pam Moore
JANUARY 14, 2019
As many marketers and business owners are challenged to make their brands become human a few of the questions we hear most are: What do I talk about? How do I know how much is too much? Authenticity. authentic — adj. not false or copied; genuine; real: an authentic antique. What do I share? Transparency.
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