Social Media Strategies Summit

JANUARY 28, 2021

When it comes to using Instagram to market your brand, your follower count isn’t the be-all-end-all. Your Instagram captions are an opportunity to connect with customers and build brand trust and awareness. Clarify Your Brand Voice. Your brand voice is the core of boosting engagement on Instagram.

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Instagram Engagement Brands How To 130

Sprout Social

JANUARY 19, 2023

According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. Addressing these dangers will require confronting unprecedented technical issues, regulations, education and investment. What would a breach look like?

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Brands Avatar How To Privacy 115

Later

FEBRUARY 16, 2021

More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. In this blog post, we highlight 7 brands with awesome social media campaigns to inspire your content strategy in 2021: . UGC is a great way to humanize your brand. Spotify’s Data Storytelling.

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Campaign Social Media Brands Apparel 91

Hootsuite

NOVEMBER 28, 2022

Brand advocates help you connect with potential customers and cut through the noise online. A social media advocacy strategy turns your biggest fans into brand advocates. A brand advocate is someone who loves your brand so much that they choose to voluntarily promote your products or services on their own social media channels.

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Social Media UGC How To HootSuite 122

Pixlee

MARCH 18, 2019

A recent survey report conducted by Havas Media revealed that consumers would not care if 77% of 1,800 brands from 31 markets and 22 industries disappeared. Even more, the study revealed that 58% of brand content is not meaningful. What makes a brand meaningful? The Most Meaningful Brands of 2019.

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Brands Automotive UGC Education 74

Hootsuite

APRIL 3, 2023

Are you tired of seeing all the happy, smiling brands around you, animatedly chatting about their latest successful campaign while you’re on the sidelines wondering when it’ll be your turn to get engagement, too? Save time and easily promote your brand with a professional design. Establish and reinforce brand awareness.

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Engagement UGC Facebook HootSuite 110

Social Media Strategies Summit

JANUARY 5, 2022

Instagram provides a huge opportunity for small businesses to reach new audiences and establish their brand online. To build brand awareness for a new product. For instance, if your primary objective is to build brand awareness, your more specific goals can involve increasing engagement, growing your followers, and cross-promotion.

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Small Business Instagram Platform How To 204

Pixlee

SEPTEMBER 16, 2019

Attracting college students to your brand may be a challenge, but companies can find ways to customize their advertising campaigns and resonate with these younger consumers. By harnessing the power of generational marketing, your brand can focus on Gen Z. Using UGC and Social Media to Build a Connection.

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Brands UGC Authentication YouTube 43

Keyhole.co

JUNE 19, 2023

Customers feel that the brand is open to listen to their opinions, thereby building trust. They are more likely to buy from and stay with brands that communicate with them on an open channel. This allows them to enhance brand awareness, stimulate engagement, and foster a sense of community around the brand.

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Social Media UGC Content Loyalty 52

Ignite Social Media

MAY 4, 2020

With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. Brand Marketing Watch-Outs: Snapchat’s audience skews younger than other social networks, so depending on who your brand is targeting it may or may not be the right channel for you.

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Social Media Brands Content Real Estate 121

Pixlee

DECEMBER 16, 2020

With the holidays quickly coming and going, it’s important for brands to keep the good cheer with their community into the new year. Kirkland’s homepage gallery spotlights holiday-oriented UGC from Instagram to inspire shoppers! Listen to your customers’ personal values and shape your brand’s narrative around those elements.

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Campaign Instagram UGC How To 95

Keyhole.co

NOVEMBER 17, 2023

All it takes is for one person to post a comment about your brand, products, or services on social media and suddenly, you’re the hot topic for the day. If the comments are positive, then your brand has won some free publicity that will win you new customers.

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Examples Brands Sentiment Reputation 59

Pixlee

JUNE 8, 2020

Modern brands need to design their marketing strategies with the customer at the center. From small direct-to-consumer brands to globally renowned luxury brands, user-generated content (UGC) can help brands connect better to consumers. UGC works because it is relatable. UGC does precisely that. .

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UGC Content Authentication Study 56

Buffer Social

SEPTEMBER 13, 2023

Relatability & authenticity : Viewers tend to engage more with genuine and relatable content. There’s no formula for authenticity – it’s a broad keyword that means different things depending on your goal for content creation.

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YouTube Video UGC Authentication 94

agora pulse

JANUARY 14, 2020

Last year, Guess was the first brand TikTok collaborated with in the US for its #inmydenim campaign. How Can Brands Use TikTok? Brands can use TikTok for marketing by: Creating their own TikTok channel and upload relevant videos. Many brands do a combination of running their own channels and working with others.

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UGC Hashtag How To Meme 139

Hootsuite

MAY 18, 2023

Partner with relevant influencers and brands If you’re looking to reach a wider audience, teaming up with influencers or relevant brands can be highly effective. Partnering with relevant brands and influencers can increase your reach and help create more engaging content for your short-form videos.

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Video HootSuite How To UGC 112

Sprout Social

OCTOBER 12, 2020

In order to reach the finish line, we have to guide our audiences from being unacquainted with our brand to awareness, and from awareness to consideration. Your audience can’t consider your brand and convert if they aren’t aware of it. In addition to showcasing your brand’s personality, consider focusing on: User-generated content.

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Content Metrics UGC Conversation 142

Pixlee

JANUARY 12, 2022

In fact, 96% of Americans believe brand advertising is done to intentionally mislead. Today, brand building isn’t about broadcasting your brand to the customer. Instead of shouting into the void why their product is the best, leading brands now build a brand identity and community through the creativity of their customers.

Communities 52

Communities UGC Marketing Newsletter 52

Pixlee

JANUARY 11, 2019

Your content marketing strategy is what drives your ecommerce brand. User-generated content (UGC) is an easy win for ecommerce brands right now. With a plethora of social platforms available for customers to create and share content across, brands can collect the best content from loyal fans of their brand. .

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UGC Brands Content Loyalty 41

Pixlee

AUGUST 19, 2020

They will support and defend your brand at all costs and recommend your products to their friends — becoming free promoters in the process. Here are some ways brands are using their emails as a community-building channel. Build Trust with Your Audience by Conveying Brand Value .

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Discount UGC How To Marketing 54

Social Media Strategies Summit

APRIL 6, 2023

However, it’s most popular in e-commerce, where brands can leverage influencers to recommend apparel, beauty products, tech, and more. How Influencer Marketing Is Unique for Higher Ed Marketers At first glance, “traditional” influencer marketing doesn’t feel like a great fit for higher education institutions.

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Education Influencer UGC Apparel 182

Pixlee

FEBRUARY 14, 2018

Visual commerce enables brands to differentiate themselves online. With brands such as Charlotte Russe and Panasonic turning visual content in dollars, here are six reasons to kick your brand’s visual commerce up a notch in 2018. Customers love to see how people similar to them use products from their favorite brands.

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UGC Curation Authentication Education 68

Sprout Social

JULY 6, 2020

As the United States is experiencing the largest social movement in history, it’s become clear that inaction and silence are no longer options for brands. consumers say it’s important for brands to take a stand on social and political issues. Brands need to go beyond a one-time statement about diversity on social media.

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Strategy Social Media Organization Education 145

Pixlee

AUGUST 5, 2020

During the last several months, we’ve seen that brands with solid ecommerce capabilities were able to pivot more easily than businesses that relied heavily on in-person shopping. . But, not all of them can provide you with an all-in-one ecommerce solution for shopping cart software and creating websites with custom branding.

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Tools Authentication Review UGC 75

Pixlee

JANUARY 25, 2018

User-generated content enables a brand’s passionate customers to become advocates, in turn building engaged communities around products and services. According to a report from Adweek , 85% of users surveyed found visual UGC to be more influential than content made by the brands directly. National Geographic.

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Campaign UGC Content Tourism 43

Later

JULY 15, 2020

Collecting customer feedback can create a more engaged community, increase brand loyalty, and — perhaps most importantly — help you learn what your customers actually want. And according to a Facebook study, 66% of people see Instagram as a platform for connecting with brands. Do you collect customer feedback on Instagram?

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Instagram UGC Travel Transportation 78

Pixlee

MAY 22, 2017

User-generated content (UGC) feels like one of the biggest trends in marketing right now—it’s considered the most authentic and trusted form of media available. What does this mean for your brand? Pixlee’s three simple steps are all you need to revolutionize your business with UGC.

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UGC Content How To Curation 40

Pixlee

MAY 22, 2017

User-generated content (UGC) feels like one of the biggest trends in marketing right now—it’s considered the most authentic and trusted form of media available. What does this mean for your brand? Pixlee’s three simple steps are all you need to revolutionize your business with UGC.

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UGC Content How To Curation 40

Sprout Social

APRIL 21, 2020

If you’re pivoting your messaging during a global crisis or your brand just wants to mix it up, it’s time to tap into that innate adaptability. Any social strategy worth its salt is focused on your brand’s target audience, however, 43% of all social marketers say identifying and understanding that audience is a major challenge.

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How To Social Media Management Metrics Team 123

Sprout Social

JANUARY 3, 2017

Building meaningful relationships with a brand’s online community is dependent on maintaining an organized social media CRM. Keri currently works in online marketing but has spent several years in international educational travel leading tours for Smithsonian Student Travel. January 25, 2017: Motivating Co-workers to Submit UGC.

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Upcoming Social CRM Tourism Travel 61

Pixlee

JULY 17, 2017

Content ads aren’t driving customers specifically to a sale, but they serve to further educate potential customers about your product or brand. These audiences are already familiar with your brand and targeting this segments will increase the likelihood of your retargeting campaigns’ success rates.

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UGC How To Campaign Discount 48

Later

JUNE 12, 2019

To help spark some creativity, we’re looking at 7 strategies for what to post on Instagram when you’re fresh out of ideas, as well as tips for keeping your filler content on-brand: What to Post on Instagram #1: Share Highlights From Your Community. 7 Ways Brands Can Use the Instagram Close Friends List ? ??? ????? " ?? ???

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Instagram UGC Feed Feedly 73

Later

SEPTEMBER 28, 2020

Brainstorming content ideas for your brand or business can be tough, especially if it feels like you’ve hit a creative block. To spark some inspiration, we’re sharing 15 Instagram Reels ideas you can use for your brand or business right now! Table of Contents: Show the Real Side of Your Brand. You’re in the right place.

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Instagram FAQ UGC YouTube 102

Pixlee

OCTOBER 4, 2017

User-generated content (UGC) can add that personal touch missing from your broadcast email campaigns — allowing email subscribers to see and interact with relevant photos and videos of your brand and its products. Increasingly, brands are sending out broadcast emails featuring a shoppable Instagram feed. Shoppable Instagram.

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Campaign Content UGC Newsletter 40

Social Media Strategies Summit

SEPTEMBER 26, 2023

However, the harsh truth is that creating winning social media content for your brand can be challenging. So, if your marketing goals include optimizing your brand’s social media presence, here are the seven crucial considerations you have to make to produce winning content guaranteed to wow your potential customers.

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Social Media Brands Content UGC 130

Later

MARCH 13, 2019

Instagram Stories Highlights are an incredible tool for businesses to showcase and promote their brand. Instagram Stories Highlights are extremely valuable because they allow brands to easily curate and showcase the content they want users to see first. You can think of them as a movie trailer for your Instagram feed.

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Instagram How To Curation Fashion 75

Social Media Strategies Summit

NOVEMBER 18, 2020

So, while brands and marketers can take part in the conversation unobtrusively, they can’t hijack it. In fact, 30% of consumers want educational, informative social content from brands. According to a Buffer survey, 85% of marketers aspire to build brand awareness through social media. Image via Sprout Social.

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ROI Social Media UGC Discount 246