article thumbnail

What is This “Deinfluencing” Trend and Should Brands Care?

Ignite Social Media

And do brands using influencers need to worry? To some, these fast-talking influencers come off more as “Shill Anything Barbies” than authentic recommenders. And they increasingly demand more thoughtful consumption from both brands and influencers. However, the impact on brands involved in influencer marketing varies widely.

Trends 96
article thumbnail

Surprising Insights from Big Lots’ Thriving Influencer Marketing Program

Ignite Social Media

In the ever-evolving world of retail marketing, it’s often the unexpected brands that deliver the most inspiring and effective influencer campaigns. In 2023, the brand worked with over 100 influencers, generating an astounding 168 million true view impressions and boasting an engagement rate of over 9.5%.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to reach younger consumers: 9 legacy brands adapting for new audiences

Sprout Social

Even the most well-known legacy brands need to adapt to attract audiences over the years. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.

Brands 115
article thumbnail

Email Marketing: How to Convert Without Discounts

Pixlee

And what’s more, you don’t even need to rely on discounts or wait for special offers in order to sell with email marketing. They will support and defend your brand at all costs and recommend your products to their friends — becoming free promoters in the process. Build Trust with Your Audience by Conveying Brand Value .

article thumbnail

7 examples of influencer marketing campaigns

Sprout Social

And with 79% of marketers describing influencer content as necessary for their customers’ experiences, brands need to be strategic to create campaigns that resonate. Influencer marketing campaigns are partnerships that leverage the influence of creators to promote sales and build brand awareness.

Examples 126
article thumbnail

New Social Media Advertising Strategies for 2023

Webbiquity SMM

While this platform has already played a huge role in social media trends over the last couple of years, brands will likely continue to utilize it for advertising purposes this year, despite serious security concerns. Above all, customers want to be able to communicate with the brand they’re interested in.

article thumbnail

Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

People praising a product or brand through ratings and reviews increases its credibility and authority. Testimonials: People who bought a product or service provide short, quotable statements reflecting their positive brand experiences. Having an expert talk positively about your product can improve trust and enhance brand credibility.

comScore 299