What is This “Deinfluencing” Trend and Should Brands Care?
Ignite Social Media
MARCH 4, 2024
And do brands using influencers need to worry? To some, these fast-talking influencers come off more as “Shill Anything Barbies” than authentic recommenders. And they increasingly demand more thoughtful consumption from both brands and influencers. However, the impact on brands involved in influencer marketing varies widely.
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