Sprout Social

FEBRUARY 14, 2023

Social advocacy empowers employees to amplify your brand message in a way that’s consistent with your business’s voice and tone. Kick off your process by taking inspiration from these four brands that have mastered the art of employee amplification. And yet, social advocacy examples continue to be the exception.

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Authentication Examples Class Team 91

Pixlee

MARCH 31, 2021

But don’t lose hope, 85% of people are willing to grant permission for brands to use their content. Does it fit your overall brand message or align with a specific campaign? Make sure the content blends well with your brand aesthetic and style. . Limit Yourself to Large-Scale Influencers. Engage and Encourage Interaction.

UGC 88

UGC Curation Posterous Hashtag 88

Pixlee

OCTOBER 10, 2018

Travelers are constantly looking for advice from their peers, social media influencers, review websites, magazines, and more. There’s no reason why hotel brands can’t excel in this space by showcasing their extensive knowledge of local culture through robust curated experiences. Brands can gather UGC in a number of ways.

Hotels 64

Hotels Curation UGC Brands 64

Pixlee

MAY 18, 2022

Leading Social User-Generated Content, Influencer Marketing, and Ratings & Reviews company Pixlee TurnTo today launched the Pixlee TurnTo Creator Network , a program designed to showcase top content creators seeking partnerships with brands – and ultimately solve the challenge of influencer discovery for brands.

Influencer 89

Influencer Hotels UGC Curation 89

Pam Moore

JULY 7, 2017

They quit creating their own content and start curating and sharing other helpful content from leaders in their industry. Curation can be good. They wind up hurting their brand more than helping. How can you curate content from other industry leaders and still be relevant to your audience? Definition of content curation.

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Curation Content How To Marketing 165

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

Influencer 112

Influencer Tools Marketing Software 112

Webbiquity SMM

JUNE 1, 2021

Diversify your content: Although your core communication channel, along with video content, will take your brand to new places, that’s not enough. Studies indicate that a potential lead needs to have a minimum of seven interactions with your brand to trust you enough for a transaction. Brands today run on the attention economy.

Tips 352

Tips Marketing Privacy Influencer 352

Keyhole.co

JANUARY 18, 2024

This brand has a legacy of around 111 years and has seen steady success with outdoorsy drinkware, food storage, and cookware products. This blog examines Stanley’s social media strategy and how it earns the brand record-breaking sales and profits. Stanley even stopped stocking the line in 2019. Instagram: 741.7K Twitter: 10.7K

Influencer 59

Influencer Social Media Strategy Marketing 59

Sprout Social

JUNE 14, 2022

Our devices are getting a tinge of silver from a seemingly unlikely source: senior influencers. Why we love senior influencers. Expanding into older demographics makes sense for brands. Most Gen Z influencers can’t say they have the same following from their Baby Boomer counterparts. They break from the curation cycle.

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Influencer Authentication Class Travel 97

Pixlee

SEPTEMBER 7, 2021

Though the term ‘micro’ means small, the impact this type of influencers have is anything but. The numbers show this; 82% of consumers say they are highly likely to follow a recommendation made by a micro-influencer , and brands utilize micro-influencers 10 times more than macro-influencers.

Influencer 78

Influencer Affiliate marketing Industry Cost 78

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. With a documented brand strategy that incorporates a set of core values, companies are better positioned to engage with their audience on a regular basis as well as respond to unexpected events when they inevitably occur.

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Brands How To Authentication Exercises 128

Pixlee

JUNE 24, 2020

A marketing report from SocialPubli.com showed that 93% of marketers are using influencer marketing. Once thought of as only a trend, influencer marketing is becoming a very profitable marketing tactic. . Find the Right Influencer & Platform. Find the Right Influencer & Platform.

Collaboration 98

Collaboration Influencer Campaign UGC 98

Pixlee

SEPTEMBER 7, 2021

Though the term ‘micro’ means small, the impact this type of influencers have is anything but. The numbers show this; 82% of consumers say they are highly likely to follow a recommendation made by a micro-influencer , and brands utilize micro-influencers 10 times more than macro-influencers.

Influencer 71

Influencer Affiliate marketing Industry Cost 71

Ignite Social Media

JULY 19, 2019

When it comes to reaching these users, here are our top travel brands on social. A key part of our social strategy is the curation of UGC. On a continual basis, we encourage OBX visitors to share their photos and videos with us using our branded hashtag, #OBXnow. One thing in common with our top travel brands listed here?

Travel 94

Travel UGC Brands Tourism 94

Pixlee

OCTOBER 4, 2021

You aren’t just competing against other brands’ sponsored posts – you’re competing against viral content creators. To stay competitive, many brands partner with content creators and influencers to seamlessly engage their audiences, and even grow their reach with relevant individuals. Ruling out Micro-Influencers.

Influencer 52

Influencer UGC Marketing Authentication 52

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Brands 112

Brands Sentiment How To Analysis 112

Pixlee

JANUARY 24, 2022

As marketers, we are constantly trying to innovate the various spaces our brands occupy to ensure maximum audience engagement and retention. A new renaissance period is emerging in technology and branding: Web3. Tech-savvy brands like these seek out creators within the space to capitalize on pre-existing community and notoriety.

Brands 85

Brands Authentication Collaboration UGC 85

Waxing UnLyrical

APRIL 13, 2016

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. Well then, who are these so-called “influencers?”

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Influencer Campaign Marketing Fashion 100

Social Media Network Marketing

FEBRUARY 29, 2024

With its visually-driven interface and engaging features, it has captured the attention of millions, making it a powerhouse for content creators, businesses, and influencers alike. Craft Compelling Content : Curate visually stunning posts with captivating captions that resonate with your audience's interests and aspirations. ?️?

Instagram 56

Instagram Hashtag Curation Authentication 56

Ignite Social Media

AUGUST 2, 2022

Brands have got to listen, TikTok is staying. And yet, in spite of that, many brands are still hesitant to join. But with the growing influence of video content, at Ignite Social Media, we believe that most brands need to be taking a hard look at the platform. It’s not going anywhere. Understand the TikTok Algorithm.

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Strategy Marketing Banking Influencer 175

Sprout Social

AUGUST 3, 2023

From the early days of Six Degrees to the rise of TikTok and the introduction of Threads, brands have had to adapt to this constantly changing landscape. As a brand, it’s important for you to adapt to this shift and engage your audience in a more authentic and personal way. Plus, everyone is competing for attention.

Social Media 89

Social Media Content Airlines Authentication 89

Pixlee

APRIL 18, 2022

Leading marketers are always looking for ways to link their owned media platforms with their influencer marketing program. While influencers are on the newer side of the marketing scene, email marketing is a tried-and-true medium that almost all industries already benefit from. How Does Influencer Marketing Impact Email Subscribers?

Influencer 52

Influencer Marketing How To Collaboration 52

Ignite Social Media

APRIL 2, 2020

Who is not currently on TikTok, however, are brands ! There’s a huge opportunity for brands to break through on the platform this year. Brand Watch-Outs. An important watch-out for brands comes from TikTok’s Terms of Service (you can dive into their Terms of Service here). What is TikTok? Terms of Service.

Marketing 217

Marketing Authentication Trends Feed 217

Pixlee

JULY 30, 2019

Marketers within these industries are always looking for ways to authentically scale their content to relate to consumers. Fortunately, with social media and influencers, marketers are finally getting the answers they’ve been looking for. I work with socially, sustainable and eco-conscious brands. Luisa Ruocco. Kimia Kalbasi.

Travel 66

Travel Influencer Delicious Authentication 66

Pixlee

MARCH 7, 2019

Spring break is fast approaching, and travel brands have the opportunity to appeal to travelers of all ages seeking myriad experiences. Here are the top trends and tips brands are using to gear up for the spring break rush. . Turn to Influencers to Reach Any Demographic. Remember, authenticity is key when selecting influencers.

Travel 63

Travel Hotels Brands UGC 63

Hootsuite

NOVEMBER 23, 2022

Have you ever dreamed about becoming an influencer and getting paid to create social media content without needing a big audience? Even if you don’t recognize the term, you’ve probably seen content made by these creators on your favorite brands’ accounts. It feels authentic. What is a UGC creator? itstarachristina.

UGC 92

UGC Film Authentication Influencer 92

Pam Moore

JANUARY 19, 2020

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? 15 Digital Branding Trends You Can't Ignore in 2020. Brands Get More Human.

Trends 78

Trends Brands Marketing Influencer 78

Later

FEBRUARY 14, 2020

Instagram branded content tools may seem like a feature only mega-brands use, but trust us, it can be a real asset to your strategy, regardless of your following! . Ready to find out how to set up Instagram branded content tools for your business? What are Instagram Branded Content Tools? . We’ve got you covered!

Instagram 60

Instagram Tools Brands Content 60

Social Media Strategies Summit

JANUARY 5, 2022

Instagram provides a huge opportunity for small businesses to reach new audiences and establish their brand online. To build brand awareness for a new product. For instance, if your primary objective is to build brand awareness, your more specific goals can involve increasing engagement, growing your followers, and cross-promotion.

Small Business 204

Small Business Instagram Platform How To 204

Pixlee

SEPTEMBER 21, 2020

As many as 70% of millennials will buy from one brand over another based on the diversity that’s represented in its ad content. A vast number of brands are now incorporating UGC into their marketing strategies, knocking their sales and conversion rates out of the park. KiraGrace’s Brand Story through Customers.

UGC 56

UGC Brands Apparel Content 56

Later

SEPTEMBER 15, 2020

This year has seen a shift with brands publicly taking accountability for a lack of diversity in influencer marketing. From the beauty to travel industry, Black content creators have spoken out about tokenization, unfair pay, and microaggressions when collaborating with brands.

Influencer 65

Influencer Travel Marketing Instagram 65

Convince & Convert

AUGUST 11, 2021

There is definitely a lot of “selling” involved in social selling, and the sales team needs training on creating personal brands, using social listening technology, engagement, and measuring their success. Compile a list of online groups, forums, and key influencers your sales people should follow and get to know.

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Training Forums Team Curation 172

Later

FEBRUARY 16, 2021

More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. In this blog post, we highlight 7 brands with awesome social media campaigns to inspire your content strategy in 2021: . UGC is a great way to humanize your brand. Spotify’s Data Storytelling.

Campaign 91

Campaign Social Media Brands Apparel 91

Pixlee

OCTOBER 18, 2017

Influencer marketing has been on the rise over the last couple of years, replacing organic search as the fastest growing online customer acquisition method. What is a Micro-Influencer? Within the influencer realm, there are many types of social influence. 3 Micro-Influencer Characteristics to Consider.

Influencer 43

Influencer Brands How To Fashion 43

Unmetric

JUNE 11, 2019

The network is crowded with brand advertisements, contests, free giveaways and much more that vie for consumers attention. Unmetric is an AI-powered brand focused social media intelligence platform that helps companies gather reliable social media data to perform better on social. Updated for 2019! Now, how cool is that?

Analytics 125

Analytics Tools Social Media Curation 125

Ignite Social Media

MAY 4, 2020

With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. Brand Marketing Watch-Outs: Snapchat’s audience skews younger than other social networks, so depending on who your brand is targeting it may or may not be the right channel for you.

Social Media 121

Social Media Brands Content Real Estate 121

Pixlee

AUGUST 27, 2019

Beauty, fashion, and travel are all industries that dominate influencer marketing. Brands within these industries are thriving because of the creative tactics they employ in their influencer marketing strategy. However, these aren’t the only brands that can benefit from influencer marketing. Authenticity sells!”.

Influencer 42

Influencer Authentication Communities Fashion 42