Diva Marketing Blog

NOVEMBER 6, 2014

Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. Our patients also blog and are the subject of many stories on our brand journalism site ahchealthenews.com View some of them here.

Health Care 108

Health Care Case Study Study Campaign 108

Sprout Social

JULY 29, 2020

Figuring out how to use customer testimonials as part of your brand’s marketing process can boost credibility through social proof, improve your reputation and relationships with your customers, and improve your brand’s SEO and visibility. Better brand reputation. Improved SEO. How to get more reviews from customers.

Review 140

Review Case Study Reputation Study 140

Convince & Convert

JULY 2, 2014

Image via BigStockPhoto.com Yesterday I wrote a case study post on ReadyTalk and how they worked with Influitive to work with all of their happy customers to market their brand. In this case study, we learned that advocates are simply people who are happy with your brand. Authenticity?

Brands 160

Brands Case Study Survey Organization 160

Convince & Convert

DECEMBER 16, 2014

Usually, I see brands sit on one of two sides of the fence. In fact, according to this case study, it’s possible a blogger outreach sweet spot may exist in the middle of these two schools of thought. They continually build a network of bloggers who serve as brand fans and write about them on an ongoing basis.

Blogger 152

Blogger Fashion Case Study Brands 152

Sprout Social

NOVEMBER 21, 2022

In this article, we’ll walk through case studies from top certified TikTok marketing agencies to show how they use TikTok to grow their clients’ brands, building a business case for more agencies to expand their services. 5 top TikTok marketing agencies (with case studies). Case study: ASO.

Case Study 114

Case Study Marketing Directory Retail 114

Convince & Convert

DECEMBER 15, 2023

Social media SEO is optimizing your social media channels for reach and visibility to help you drive brand awareness, build trust, and contribute to generating leads. The SEO of search engines and social media matter equally in creating a trustworthy brand identity. What is social media SEO?

SEO 154

SEO Social Media Strategy Hashtag 154

Social Media Strategies Summit

FEBRUARY 4, 2021

Today, the focus will be on Linkedin and how it can help B2B brands. How can you use Linkedin for your brand the right way? Add a profile photo to make your brand credible. The LinkedIn strategies for B2B brands. LinkedIn marketing for B2B brands is not rocket science. Create authentic content that drives interest.

B2B 130

B2B LinkedIn Strategy Brands 130

Pam Moore

OCTOBER 18, 2017

Do you have a brand story that you share with people who come in contact with your brand? A story that serves as the connective tissue and foundation representing the who, what and why your brand exists on this planet today? What is your brand story? Who are the characters in your brand story? What is the setting?

Brands 167

Brands Content Template Templates 167

Social Media Strategies Summit

JANUARY 3, 2019

In April, the platform saw changes to its API that resulted in the death of Instagram bots, apps that help brands analyze their followers and limitations on the ability to repost UGC. As we move into a new year, brands will need to continually assess and adjust their Instagram strategies to stand out. 2018 was a big year for Instagram.

Instagram 139

Instagram Brands UGC Travel 139

Keyhole.co

NOVEMBER 17, 2023

All it takes is for one person to post a comment about your brand, products, or services on social media and suddenly, you’re the hot topic for the day. If the comments are positive, then your brand has won some free publicity that will win you new customers.

Examples 59

Examples Brands Sentiment Reputation 59

Social Media Strategies Summit

JULY 14, 2022

Through our case study and simple-to-follow tips, we will show you how to build a network of Advocates to create real business impact regardless of budget size or how advanced your marketing strategies are. With a background in broadcast media and TV, their social activity helped me connect with the brand beyond its well-known name.

Education 205

Education Case Study Overview Upcoming 205

Sherrilynne Starkie

NOVEMBER 5, 2018

Now is your chance to win a copy of a The Gen Z Frequency: How brands Tune In and Build Credibility. It’s co authored by Gregg L Witt and Derek E Baird and is a comprehensive guide for any brand or organization trying to reach this demographic. It’s reader competition time!

Case Study 170

Case Study Microsoft Authentication Study 170

Sprout Social

SEPTEMBER 21, 2023

For brands, combing through influencer media kits can be stressful. Through these presentations, creators essentially pitch themselves for potential collaborations with brands. These presentations are a snapshot of a creator’s personal brand and track record. However, YouTube is more of a hub for digital creators.

Influencer 93

Influencer UGC Metrics Case Study 93

Pam Moore

JUNE 9, 2019

Building a brand that is relevant, memorable and valuable online requires a lot more than fancy visuals, fast moving video or knowing how to play the last social network newsfeed algorithm. Be authentically you. Don’t pretend you are someone or a brand you are not. Think about the brands you love. Less is truly more.

Brands 105

Brands Authentication Template Templates 105

Sprout Social

NOVEMBER 1, 2023

Behind-the-scenes content humanizes brands, strengthens their online presence and nurtures customer relationships. For example, a meet the team series on LinkedIn or Instagram could shine a light on a brand’s workplace culture. We’ll discuss why it works and how brands can leverage it to its full potential.

Campaign 90

Campaign Content Upcoming Authentication 90

Pam Moore

AUGUST 17, 2020

SocialZoomFactor · LinkedIn Power Tips to Ignite Your Business and Brand. LinkedIn is one of the most powerful social networking and digital platforms to build your personal and business brand of authority, influence and human connection. Personal Branding Guide and Worksheet . Connect with me on LinkedIn here.

LinkedIn 78

LinkedIn Tips Brands Training 78

Convince & Convert

APRIL 22, 2014

An innovative brand with a unique business model needs a creative way to market themselves. Unclaimed Baggage found a new way to engage bloggers and grow their brand, while earning their place as our outreach marketing example of the month. This brand has built a business on selling luggage that airline passengers never claimed.

Brands 156

Brands Blogger Retail Case Study 156

Sherrilynne Starkie

APRIL 27, 2014

Whether you are a B2B, B2C, or non-profit organization, your customers expect authenticity and honesty,” she says. The Spin Sucks Brand Ambassador Program: A Case Study. Spin Sucks author, Gini Dietrich agrees. Today’s tools make transparent communications not only easier, but necessary. How to fire your PR agency.

Case Study 260

Case Study B2B Authentication Review 260

Oktopost

MAY 24, 2023

We are here to lead the way, leveraging our expertise and award-winning platform to redefine how brands connect with their audiences. Whether you’re an enterprise brand or a growing business, we have the solutions to propel your social media strategy forward. Now, we invite you to be part of our success story!

Badge 62

Badge Social Media Case Study ROI 62

Pam Moore

MARCH 31, 2017

Social Profit Factor is a robust social media, branding, content and digital marketing training academy that provides small business owners, entrepreneurs and marketing leaders the compass and map to master social media for business success. Feel confident in how you present yourself and your brand online.

Training 165

Training Social Media Brands Small Business 165

Oktopost

DECEMBER 19, 2023

Now, you can more easily take advantage of this capability within Oktopost, so you can powerfully share your brand story with your audience in bite-sized pieces. You can also use Threads to repurpose long-form content from your blog, case studies, or any other content that suits this conversational format.

Engagement 69

Engagement Case Study Overview B2B 69

Sprout Social

FEBRUARY 1, 2024

The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy. In this article, we explain how you can use social listening to increase customer advocacy and, in doing so, level up your brand. Social listening plays a vital role in this area.

Social Media 109

Social Media Sentiment Loyalty Microsoft 109

Social Media Strategies Summit

NOVEMBER 7, 2018

There is a lot of chatter about emerging social media sites, and where brands should make investments in 2019. And the decision for a brand to invest in a new social media platform is a big one. Social media platform your brand should check out: Houseparty. Brands such as Sephora and CNN have had success with Kik bots.

Platform 272

Platform Social Media Influencer Trends 272

BeingOptimist

AUGUST 14, 2023

Brands are taking notice, and influencer marketing has become a pivotal strategy for many. Authenticity: Brands value influencers who resonate authentically with their audience, leading to more lucrative collaborations. Disclosing sponsored content ensures authenticity and fosters trust with their audience.

Influencer 40

Influencer Collaboration Authentication Affiliate marketing 40

Convince & Convert

MAY 27, 2014

Hollywood Branded hit that nail on the head with a project they recently did for their client, PassionRoses. In order to drive traffic to their online store and awareness of their high end brand, they tasked agency Hollywood Branded with making a bang surrounding their company in order to drive new business for Valentine’s Day.

Case Study 145

Case Study Study Influencer Project 145

Dave Fleet

JULY 28, 2010

The report also uses those criteria to evaluate the success of the Facebook pages for 30 well-known brands. Some key findings: Most of the brands examined did a good job of branding their pages and keeping them updated. Most brands neglect to set expectations through guidelines, commenting policies etc.

Guidelines 354

Guidelines Report Facebook Case Study 354

Convince & Convert

FEBRUARY 26, 2015

My favorite posts and topics of conversation revolve around actual examples or case studies of blogger outreach done well. The following four examples are both creative and recognizable brands. They make great talking points or case studies when talking to your boss, client, or team about blogger outreach that works.

Blogger 60

Blogger Case Study Strategy Study 60

Diva Marketing Blog

NOVEMBER 6, 2014

Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. Our patients also blog and are the subject of many stories on our brand journalism site ahchealthenews.com View some of them here.

Health Care 40

Health Care Case Study Study Campaign 40

BeingOptimist

JULY 15, 2021

Tik Tok is undoubtedly the best channel for brand marketing mainly because of the little to no competition here. According to the latest marketing report , many brands have gained tremendous success in boosting their sales through Tik Tok marketing efforts. Use Case Studies and Testimonials. Use Tutorial Videos.

Strategy 98

Strategy Marketing Case Study Hashtag 98

Pam Moore

SEPTEMBER 20, 2020

SocialZoomFactor · LinkedIn Marketing Engagement Strategies to Increase Leads, Sales and Brand Awareness. LinkedIn presents tremendous opportunity to build brand awareness, generate leads and increase sales as you build your network of powerful contacts. It takes 6-7 brand touches before someone remembers your brand.

LinkedIn 78

LinkedIn Engagement Strategy Authentication 78

Hootsuite

JANUARY 18, 2024

No matter your industry—accounting, consulting, dog-food manufacturing, wig-weaving—this is a captive, active audience that your brand can’t afford to ignore. So read on for everything you need to get started with your brand-new social media game plan, and a list of our favorite resources to help you grow from social rookie to all-star.

Social Media 121

Social Media Tips HootSuite Marketing 121

Buffer Social

JUNE 6, 2022

In 2021, TikTok user Trinidad Sandoval made a video showing the effects of an eye cream by skincare brand Peter Thomas Roth that went viral on TikTok and Twitter. When consumers post about a brand on social media, they can influence their followers’ buying decisions. People trust people.”

UGC 71

UGC Content Case Study Influencer 71

Pixlee

MAY 2, 2019

For a cosmetics brand, 40 products is a literal blip on the radar while the competition in Sephora and Ulta Beauty carry thousands of products. But with community-driven marketing, brands can hack this process and save an untold amount of time and money with three key steps. Community Building. Emily Weiss, Glossier Founder.

Retail 68

Retail Authentication UGC Case Study 68

Rebekah Radice

JULY 15, 2019

82% prefer live video from a brand as opposed to social posts. Live video is a fantastic way to connect with your audience on a more personal and authentic level, and to humanize your brand. At this stage, thought leadership videos can help build awareness around your brand and position you as an expert in your field.

Types 119

Types Video Content Case Study 119

Sprout Social

MARCH 1, 2023

Digital content creators are reshaping brand strategy for the better. What brands can accomplish with co-creation Creators have platforms because they understand their audience. Tapping into that knowledge source can be invaluable for brands. Another 39% of marketers work with creators on a monthly basis.

Products 91

Products Team Focus Group Collaboration 91

Hootsuite

APRIL 22, 2020

The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI by Carlos Gil. This book covers: How to bring a human touch to the brand-customer relationship. Whether you’re a scrappy entrepreneur or the head of social at a big-shot global brand, there are great takeaways in this book from the CEO of Camp Tech.

Social Media Management 145

Social Media Management Social Media Case Study HootSuite 145

Pam Moore

MAY 15, 2019

Influence marketing is helping brands of all sizes big and small engage their dream customers, ignite communities, increase brand awareness and nurture powerful relationships. There are also agencies who claim to help brands big and small build relationships with an influencer marketing program. billion dollar industry in 2019.

Influencer 109

Influencer Brands How To Marketing 109