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How to Use Niche Publishers to Drive Revenue

Convince & Convert

It’s no secret that affiliate programs are a great way to get your brand out there. While coupon and discount sites drive most of affiliate programs’ volume, the customers they attract are usually more loyal to the original site than your brand. Lastly, coupon sites can also lead to mistargeting or brand confusion.

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Is Social Media Becoming Boring?

Techipedia: Tamar Weinberg

Thanks to brand new technologies that consistently and constantly claim our attention spans, thereby requiring us to shift our focus on a very regular basis, we’re no longer willing or able to sit still. Brands have to actually put in the work now to see results because the gold rush has ended. I should be authentic instead.

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How Social Media and Influencers Have Radically Changed B2B Marketing

Webbiquity SMM

Many brands struggled with social media early on. A lot of “content” will still thinly disguised marketing collateral, but the best of it was true thought leadership with minimal brand slant. Big brands like P&G, Chase, and Uber have slashed digital ad spending and seen no ill effect. And they continue to evolve.

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