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How This Fashion Brand Found the Sweet Spot in Blogger Relations

Convince & Convert

Either they work only with blogger networks or agencies, or they own their blogger relationships in-house. In fact, according to this case study, it’s possible a blogger outreach sweet spot may exist in the middle of these two schools of thought. A huge part of this brand’s marketing strategy is blogger outreach.

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5 Great Hashtag Campaigns From The Hospitality Industry

Talkwalker SM

Why should you bother creating your own hashtag campaign ? A good hashtag can redefine your online brand identity, provide you with new ways to interact with your customers and help you promote product and services to new audience segments. Left: Screenshot from the Instagram account of travel blogger Andrea Cristina.

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Seven Essential Digital Marketing Tips for 2021 (And Beyond)

Webbiquity SMM

Personalized messages that trigger authentic conversations are a great strategy here. Do extensive hashtag keyword research: If your content is not searchable, it is not scalable. This makes keyword research for hashtags critical in social media. Hordes of bloggers may want to collaborate with you for the sales commission.

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How to Find Instagram Influencers that Work for Your Business

Hootsuite

Make sure their followers are authentic. To know if an Instagram influencer’s followers are authentic, take a look at their comments and interactions. Follow hashtags related to your industry. On Instagram, you can follow more than just other accounts—you can follow hashtags too. Get the free guide right now!

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Replace “Link in Bio” with Stampede Social?

Ignite Social Media

Automated DMs This feature, called Lasso, allows you to instantly and automatically send DMs to people who use certain hashtags or keywords in comments on your Instagram posts. With the Lasso feature, you can tell your audience to comment with your chosen hashtag and it will automatically reply to them with the link.

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What Marketers Need to Know About TikTok

Ignite Social Media

Authenticity matters here, so let your hair down! Washington Post (tiktok.com/@washingtonpost): A newspaper dating back to 1877 isn’t a brand you’d expect to find on TikTok, but they’ve made it work by being authentic and on top of trends. What is TikTok? Paid Media Opportunities.

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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

The authenticity of such marketing creates trust and encourages even skeptical customers to book rentals on Airbnb. Choose Keyhole’s social listening and get notifications anytime someone mentions your brand or uses your hashtags, and never miss a UGC again. These organic endorsements act as customer testimonials.