Convince & Convert

FEBRUARY 26, 2015

Image via BigStockPhoto.com I’ve been writing about, participating in, and talking about blogger outreach for years. My favorite posts and topics of conversation revolve around actual examples or case studies of blogger outreach done well. The following four examples are both creative and recognizable brands.

Blogger 60

Blogger Case Study Strategy Study 60

Pixlee

APRIL 6, 2020

Customer interactions with brands are becoming increasingly digital, and CPG brands are at the forefront of this digital transformation. As competition is picking up, brands are battling it out to create a unique identity as well as remain successful with their community. Why do businesses need to build a brand community?

Communities 56

Communities Brands Reputation Authentication 56

Hootsuite

NOVEMBER 2, 2022

Pro: It’s great marketing for your brand. Read on to find marketing advice for creating successful (and con-free) sponsored content for your brand. Read on to find marketing advice for creating successful (and con-free) sponsored content for your brand. Expectations can fluctuate from creator to creator and from brand to brand.

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Brands Collaboration HootSuite Influencer 96

Pixlee

NOVEMBER 20, 2018

But there are key trends that brands should be aware of if they want to expand success in their influencer marketing strategy in 2019. Also, the platform will continue to be the leading one for brand-influencer collaborations. In fact, brands like Morphe Brushes are already seeing awesome returns from their 7.5 Trend #1.

Influencer 75

Influencer Trends Brands UGC 75

Unmetric

AUGUST 2, 2019

Which are the most followed brands on Instagram and how did they get there? Luckily, we have an Instagram analytics tool that tracks, among other things, which brands have the most followers. Instagram has proven to be a great platform for brands to market their products. Top brands on Instagram.

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Instagram Brands Fashion Sports 155

Almost Savvy

OCTOBER 4, 2012

Bad things can happen to any business or brand. It’s often what happens next that can make, break or save a brand’s reputation. One well-known, household brand had a bad thing happen. Many people were especially surprised and offended to see that the tweet had come from a well known brand, KitchenAid.

Social Media 243

Social Media Brands Reputation Authentication 243

Pixlee

SEPTEMBER 10, 2020

Based on a preliminary survey of 50 leading brands, Reels are resonating well with their audience as well as gaining traction with Instagram’s algorithm. Instagram Reels are already gaining traction as many brands are seeing high engagement compared to their followers. Already, brands are experimenting with Reels.

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Instagram Brands Authentication Film 74

Pixlee

MARCH 7, 2019

Spring break is fast approaching, and travel brands have the opportunity to appeal to travelers of all ages seeking myriad experiences. Here are the top trends and tips brands are using to gear up for the spring break rush. . Remember, authenticity is key when selecting influencers. Turn to Influencers to Reach Any Demographic.

Travel 63

Travel Hotels Brands UGC 63

Webbiquity SMM

JUNE 1, 2021

Diversify your content: Although your core communication channel, along with video content, will take your brand to new places, that’s not enough. Studies indicate that a potential lead needs to have a minimum of seven interactions with your brand to trust you enough for a transaction. Brands today run on the attention economy.

Tips 352

Tips Marketing Privacy Influencer 352

Ignite Social Media

APRIL 2, 2020

Who is not currently on TikTok, however, are brands ! There’s a huge opportunity for brands to break through on the platform this year. Brand Watch-Outs. An important watch-out for brands comes from TikTok’s Terms of Service (you can dive into their Terms of Service here). What is TikTok? Terms of Service.

Marketing 217

Marketing Authentication Trends Feed 217

Convince & Convert

APRIL 22, 2015

Therefore, brands of every genre are teaming up with mom bloggers and reporting awesome brand lift and campaign results. From fashion brands to food to travel, any brand that has moms as even some of their consumers has been at least dabbling with mom blogger partnerships. Work with each blogger’s strengths.

Blogger 60

Blogger Case Study Marketing How To 60

Convince & Convert

FEBRUARY 24, 2015

At GroupHigh, I have worked with both brands and agencies on blogger outreach strategy. No matter the goal or the end result, a blogger outreach strategy that works has key components and crucial ingredients. Why Bloggers? Bloggers are active on many social channels to stay relevant and to promote themselves.

Blogger 60

Blogger Process How To Influencer 60

Pixlee

JANUARY 16, 2020

The relationships that brands build with influencers can create irreplicable value when executed well. But finding that fit with the right influencers is a two-way conversation, and brands need to find ways to appeal to the right influencers just as much as they need to seek out the best people for their brand.

Influencer 55

Influencer Brands How To Authentication 55

Almost Savvy

OCTOBER 4, 2012

Bad things can happen to any business or brand. It’s often what happens next that can make, break or save a brand’s reputation. One well-known, household brand had a bad thing happen last night. Many people were especially surprised and offended to see that the tweet had come from a well known brand, KitchenAid.

Social Media 190

Social Media Brands Reputation Authentication 190

Pixlee

MARCH 24, 2021

People Trust Word-of-Mouth Marketing Over Branded Content. Bloggers, online stars, and celebrities tend to have a lot of sway over the perceptions of their followers, and a well-planned ambassador marketing campaign can help you get your product in front of 10 million people on social media. .

Brands 56

Brands Marketing Apparel Influencer 56

Almost Savvy

OCTOBER 4, 2012

Bad things can happen to any business or brand. It’s often what happens next that can make, break or save a brand’s reputation. One well-known, household brand had a bad thing happen last night. Many people were especially surprised and offended to see that the tweet had come from a well known brand, KitchenAid.

Social Media 163

Social Media Brands Reputation Authentication 163

Kikolani

APRIL 11, 2012

As a blogger, your name stands for the quality and authenticity of your posts, apart from your personal and professional interest in having a “clean and positive” online reputation. Easily create a HTML email signature and automatically add it to your outgoing email with WiseStamp (aff link). Related Posts.

Reputation 167

Reputation Blogger Tools RSS 167

Pixlee

JULY 20, 2020

While on the one hand, brands saw their foot traffic come to an unthinkable halt, ecommerce has flourished, and influencers have proven to be essential in maintaining and increasing community engagement. . Influencers will Reconnect with Authentic Content . Now, compete-the-look images feature a mask and hand sanitizer.

Influencer 73

Influencer Trends Marketing Authentication 73

Keyhole.co

MARCH 24, 2024

The brand also talks about offbeat places around the world and what makes them unique. The regular contests create excitement, spreading brand awareness and driving increased engagement to the posts. The brand also posts influencer content and shares UGC on TikTok. While the approach was simple, it paid off, gaining Airbnb 5.6

Communities 59

Communities Social Media Strategy UGC 59

Social Media Strategies Summit

OCTOBER 21, 2021

Brian Scudamore is the Founder and CEO of O2E Brands , the company behind home service brands like 1-800-GOT-JUNK? Box is a pretty big deal, but it’s nowhere near the leagues of massive brands like Dropbox or Spotify. Conant is a prolific blogger and tweeter about all things leadership-related. Brian Scudamore.

Social Media 212

Social Media Startup LinkedIn Telecommunications 212

The Realtime Report

MAY 13, 2020

According to D’Marie Analytics, the average ad equivalent value for celebrity style social media influencers is down 37% since January 2020 across all categories which include models, actors, athletes, musicians and bloggers.

Influencer 127

Influencer Upcoming Analytics Authentication 127

Hootsuite

JULY 21, 2021

In the last few years, it’s become more common for brands to partner with influencers, especially on Instagram. This type of partnership will broaden their brand. Get clear on your brand values. What are your brand values? They are the things your brand cares about the most. How to find Instagram influencers.

Influencer 135

Influencer Instagram How To Fashion 135

Keyhole.co

NOVEMBER 9, 2023

Shoppers are in a fervor of purchasing due to the numerous holidays within this timeframe, making it essential for your brand to be primed to seize this opportunity. Influencer marketing is a strategy based on utilizing the influence of popular personalities, experts, and opinion leaders to promote products, services, or brands.

Metrics 52

Metrics Influencer Campaign CPA 52

Social Media Strategies Summit

NOVEMBER 7, 2018

There is a lot of chatter about emerging social media sites, and where brands should make investments in 2019. And the decision for a brand to invest in a new social media platform is a big one. Social media platform your brand should check out: Houseparty. Brands such as Sephora and CNN have had success with Kik bots.

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Platform Social Media Influencer Trends 272

Convince & Convert

SEPTEMBER 2, 2015

More buzz-worthy than a hive of bees, this valuable strategy is quickly becoming (and, in some cases, already is) the focus of many brands looking to optimize the social space. Here are a few of the most common mistakes brands are making when it comes to influencer marketing. Does the influencer have a history of bashing brands online?

Influencer 60

Influencer Brands Marketing Authentication 60

The Realtime Report

DECEMBER 11, 2017

The fact that their audience demographics fit your target audience is irrelevant if the influencer’s behavior hurts your brand. Do Consider The Authenticity of The Influencer. Give the same Mommy blogger a tool kit that’s better seen in Dad’s hands, and their endorsement won’t matter because it doesn’t fit their interests.

Influencer 168

Influencer Marketing Analysis Guidelines 168

Oktopost

JULY 6, 2022

Adam is an award-winning B2B SaaS-focused marketer and blogger with over 15 years of B2B and B2C experience. He’s led some of the biggest and best brands in their respective industries and is currently serving as Head of Marketing at Zest , the next-generation employee benefits platform. Meet Adam Clarke.

Organization 125

Organization B2B Apple Meeting 125

Mindjumpers

FEBRUARY 17, 2011

It is both a way to express one’s personal interests and also widely used by companies as a way to tell personal and relevant stories related to the company and giving the brand a face. People today speak of the blogosphere as a collective term of bloggers. And bloggers read other blogs as a source of information. Girl power.

Blogosphere 195

Blogosphere Technorati Microblogging Blogger 195

The Realtime Report

APRIL 15, 2019

But there’s so much out there that it’s tough to garner awareness and raise your brand above the noise. Authenticity Over Perfection. People have more respect for the real, the raw, and the authentic more than they do for expensive sales pitches. Establish social credibility for your brand? By Cindy Marshall.

Video 134

Video How To Template Templates 134

ProBlogger

MAY 3, 2023

As a blogger, it is essential to find your own unique voice and embrace it fully. Develop a writing style that resonates with your audience, and let your authentic voice shine through each piece of content. Build a Compelling Brand Star Wars is not just a movie franchise; it’s a globally recognized brand.

Collaboration 37

Collaboration Blogger Apparel Guidelines 37

Later

FEBRUARY 4, 2021

Here are 3 Black-owned stock photography websites that are changing the stock photography game: Why Brands Should Use Diverse Stock Photography. And so, they created Nappy — a site that “provides beautiful, high-res photos of Black and Brown people to startups, brands, agencies, and everyone else.”. Look no further.

Creative Commons 101

Creative Commons Banking Startup Influencer 101

Sprout Social

JULY 8, 2021

Because acting as an affiliate on behalf of brands represents a low-hanging opportunity to drive additional revenue from content you’re already creating. And if you’re an influencer, blogger or publisher with a dedicated following, there are likely affiliate partnership opportunities available to you today.

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Affiliate marketing Affiliate network Marketing Blogger 133

Sherrilynne Starkie

MAY 28, 2013

The company’s blog says, “A few months ago we began testing a new requirement that the creator of any content containing cruel and insensitive humor include his or her authentic identity for the content to remain on Facebook. Top tips for bloggers and brands. Related posts: Facebook and a harmless prank.

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News Tumblr Facebook Guidelines 305

Pixlee

OCTOBER 18, 2017

Using top social media influencers, such as bloggers, vloggers and those with large followings on Instagram, Snapchat and other platforms has grown exponentially with the greater adoption of those platforms. Such users are especially effective to brands because of their specific interests and appeal to niche audiences.

Influencer 43

Influencer Brands How To Fashion 43

Pixlee

SEPTEMBER 13, 2021

Ambassador marketing, turning passionate fans into sponsored brand advocates both on social media and in person, is a growing powerhouse for brand marketing. Community-driven brands are turning to ambassadors more and more to boost brand awareness and customer acquisition. Who is a Brand Ambassador?

UGC 52

UGC Marketing Influencer Authentication 52

Pixlee

SEPTEMBER 13, 2021

Ambassador marketing, turning passionate fans into sponsored brand advocates both on social media and in person, is a growing powerhouse for brand marketing. Community-driven brands are turning to ambassadors more and more to boost brand awareness and customer acquisition. Who is a Brand Ambassador?

UGC 52

UGC Marketing Influencer Authentication 52

Hootsuite

MAY 18, 2023

Partner with relevant influencers and brands If you’re looking to reach a wider audience, teaming up with influencers or relevant brands can be highly effective. Data from Civic Science found that 14% of 18 to 24-year-olds reported purchasing products in the last six months due to a blogger or influencer recommending it.

Video 112

Video HootSuite How To UGC 112