Trending Sources

Six Reasons to Practice Social Media Authenticity

Spin Sucks

The popularization of social media has created two very different environments. On one hand, social media has produced a world of vast connectivity. Social media has offered people unconfined opportunities to tap into conversations that were once hidden.

Authentic Storytelling in an Age of Mass Marketing

Spin Sucks

Research from Media Dynamics, Inc. I recently sat down with Ted Rubin , the most followed CMO on Twitter and one of the ‘Top 20 Social Media Power Influencers’ in the world, in a brand-new podcast series filmed by my team at Ph.Creative. By Bryan Adams.

Three Things Threatening Authenticity

Spin Sucks

Public relations practitioners strive to develop authentic relationships; we want genuine and sincere romance with our tiered audiences, and we get there with engagement. The word “authentic” itself begs for definition. I just read a blog post where that prediction rang true.

Six Reasons to Practice Social Media Authenticity

Spin Sucks

The popularization of social media has created two very different environments. On one hand, social media has produced a world of vast connectivity. Social media has offered people unconfined opportunities to tap into conversations that were once hidden.

Don’t Be Authentic: Real Social Media Marketing Advice

Spin Sucks

Be Authentic. A chorus of advisors and consultants that have beaten the authentic drum in recent years. It only takes a brief look at the world around us to realize we really don’t want to see authentic in social media. Authentic Means Showing ALL Your Flaws.

4 Free Social Media Spring Cleaning Tools

Firebelly

Spring has sprung and it’s time to clean up your social media channels! For Blogs: HubSpot’s Website Grader. Simply enter your blog URL, click ‘Get Your Answer’ and the HubSpot Website Grader will give your blog a grade on a scale from 1-100.

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Social Media Updates: May

yMarketingMatters

After the slow month of April, May seems to be back on track with every other fast-paced, exciting month in the world of social media. Have a verified badge to let know the Page is authentic. Sign up HERE to get my blogs directly to your inbox!

How to Create Authentic, Fact-Based, Hype-Free PR

Spin Sucks

Strategic PR programs obviously benefit from the power of social media and instant communications to help build image and reputation. But it needs to be fact-based and authentic. That’s the essence of authentic, fact-based, hype-free PR.

Moms Who Use Twitter Are More Likely to Find Recommendations Authentic (Infographic)

SocialTimes Twitter

A new infographic from Twitter Ads and Column Five revealed why these social media users are important. Overall, 81 percent of moms reportedly consider recommendations from bloggers to be more authentic than recommendations found in magazines.

5 Ways to Humanize Your Brand with Data and Social Media Insights

Pam Moore

Have you ever thought about the quality of the human connections you make via social media? Marketers must use the data and social media insights to connect in a more human way. Success in business utilizing social media and digital marketing requires both art and science.

5 Ways Your Social Media Posts Improve Your SEO

Convince & Convert

Google has been particularly enigmatic about how, or even if, its rankings are influenced by social media. Social signals are a helpful factor in making that determination because they represent independent assessments of a page’s content.

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25 Social Media Pet Peeves – How Many Are You Doing?

SocMed Sean

A while back, I asked a fairly straight-forward question on my Facebook page : What is your social media pet peeve? The value, here, is to help each of us understand what irritates other people in the realm of social media. 25 social media pet peeves.

Social Media Marketing World Key Take-Aways #SMMW17

Katie Lance

I just returned from the ‘Super Bowl’ of all social media conferences; Social Media Marketing World #SMMW17. And, ironically I know my take-aways only scratch the surface of what was covered at Social Media Marketing World. Blog About.

Video 33

5 Social Media Tactics that need to be Trashed

Socially Sorted

Every Year there are predictions about Social Media Tactics, strategies and platforms that will be hot in the following year. . But let’s spare a thought for the bad, annoying social media practices that are becoming all too common. .

Ultimate Guide to Social Media Marketing

Sprout Social

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. Choosing Your Social Networks. Set your strategy up for success right out the gate by choosing the best social networks for your brand.

20 Creative Ways to Use Social Media for Storytelling

Buffer Social

But can we actually tell a story on social media? Is it possible to narrate a story with social media posts that are supposed to be short and sweet? It turns out there are many ways to use social media for storytelling! Resources Social Media Marketing

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use?

How to Hire Your Social Media Marketing Partner

Techipedia: Tamar Weinberg

After taking the social media plunge, companies quickly discover that it is vastly more complicated and time-consuming than they thought. But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study.

Social Media Trends, Prospects, and Challenges in India

Mindjumpers

Our ever-growing global network of Local Social Media Managers around the world helps us ensure contextually relevant content through social listening, content production and response management. And it remains the fastest growing market for social networks in the world.

Drastically Improve your Social Media Success

Peg Fitzpatrick

Can you drastically improve your social media success with one tip? Social media success isn’t gained by posting the most memes or SnapChat stories. There’s a lot of competition with people on social media and who work in social media.

How I Fail At Social Media

Jason Yormark

I’m certainly not, and that is also the case as it pertains to my social media usage and strategies. Some might think I’d be foolish to do so, but part of the reason I think I’ve found the level of success with my blog over the years is by delivering an authentic, transparent voice. So with that, I’ve come up with my list of social media failures. While it is the #4 source of traffic on my blog, it is a distant 4th.

How to Partner With Social Media Influencers for the Holidays

Convince & Convert

Bloggers and social media influencers are essentially making them up as they go. Here are three types of social media influencers, and how you can partner up with them this holiday season. Curate UGC from your customers or influencers on your website or social networks.

6 Proven Strategies for Successfully Promoting Content Across Social Media

Buffer Social

You’ve crafted the perfect blog post : Well-researched, SEO optimized, contains the ideal keyword ratio with trustworthy outbound and internal links, and it even has a nifty infographic that you spent hours to create. Create unique posts for each social channel.

How to Foster a Cohesive Social Media Brand

Pamorama

Are you using social media marketing to extend your brand’s reach? Twitter and Facebook are the most prominent social networks, but others like Pinterest , Google+ , LinkedIn , YouTube , and Instagram are very valuable channels as well.

How to Create a Social Media Presence That Says Hire Me

Peg Fitzpatrick

Whether you’re looking for a job, trying to connect with potential clients, or managing a small business, social media can be the key to getting hired. Learn how to create a social media presence that says “hire me!”

Being Real: Social Media Marketing’s Not-so-Secret Weapon

Waxing UnLyrical

“Want to succeed in social media? Be authentic.” After all, it’s tough to know just how “authentic” to be. Rather, he said, “If you are authentic and display your true motives, we will call you a jerk.

3 Social Media Tips for a Successful Holiday Season

Katie Lance

This time of year truly offers so many opportunities to reach your audience in a personal, authentic and meaningful way. Today I want to share 3 ways you can find success this holiday season using social media intentionally. Ready or not, the holiday season is here.

How to Show the World the True Rock Star You Are: 3 Social Media Bragging Techniques

Techipedia: Tamar Weinberg

As a good friend of mine says, “If you don’t brag with specificity, authenticity and passion, no one will ever know what a true rock star you are.” ” Social media is an ideal platform to carve out a niche and own your territory. Social proof, in action!

How to Build Thought Leadership Using Social Media Without Bragging About Yourself 24/7

Pam Moore

Social media and digital marketing present phenomenal ways for brands and people to establish thought leadership far better than traditional methods. Many marketers and business leaders jumping onto the social web want to establish themselves as a leader without much thought.

Association Social Media: ASCD

SocialFish

Meet Tina Byland, ASCD’s Social Media Specialist! My role as social media specialist sits on the communications team here at ASCD. Describe your social/digital “ecosystem” – what social media sites do you (or the org as a whole) manage?

7 Top Personal Branding Goals To Develop Your Social Brand Strategy

Pam Moore

Long before Facebook, Twitter, LinkedIn, Instagram and even blogs, people have been buying from people. Yet, why do people still hide behind social media logos and contact forms? 10 Tips to Zoom Your Brand with Social Media.

Increase Your Chances of Getting the Business

Spin Sucks

The Edelman Trust Barometer Surprise Four Types of Blog Posts Proven to Generate Organic Traffic. Agencies and consultants often say they want to be good partners to their clients.

10 Personal Branding Secrets to Use for Social Media

Sprout Social

Do your social media profiles scream promotion, promotion, promotion? If so, you could be missing out on the true personal branding power that social media holds. At its best, social media will allow you and your business to be seen and heard as an expert in your field.

How to Boost Your Social Media ROI with Influencer Marketing

Simply Measured

Brands flock to social media channels to build relationships with their audiences. In addition to offering massive reach, social media is a cost-effective marketing channel. The Social Marketer’s Guide to Social Media ROI Download.

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7 Steps to Build a Pinterest for Business Plan to Ignite Sales and ROI

Pam Moore

If you answer yes to this question then you have landed on the right blog post today! Pinterest is an amazing platform that surpassed more than 10 million users faster than any stand alone social network in history. Would you like to… Increase traffic to your website or blog?

Why Komen Was Destined to Clash with Social Media

SocialFish

This is a guest post by Kami Watson Huyse, CEO of Zoetica Media and editor of the Communications Overtones blog. The considerable political and media prowess of Planned Parenthood, and some past concerns with Komen sealed the deal.

Marketing Nutz Launches Social Profit Factor: Social Media, Branding Training Academy for YOU!

Pam Moore

I am thrilled to announce that Social Profit Factor is finally here! We have worked on Social Profit Factor for more than a year to solve for an underserved need in the world of online business and internet marketing today! Why did we create Social Profit Factor? .

11 Essential Elements of an Effective Social Media Business Plan

Rebekah Radice

Are you using social media to market your business , but struggling to create momentum? Would you like to make sense of each social network, clearly defining where and how to spend your time online? Why Create a Social Media Business Plan? Social Mention.

How to Create the Ultimate Social Media Content Strategy

Sprout Social

It is easy to get overwhelmed when you dive head first into the social media pool. Floundering around with no purpose to your social media promotion is ineffective and time-consuming. More on the metrics that matter here: All of The Social Media Metrics That Matter.

The 10 Golden Rules Successful Social Media Managers Live By

Buffer Social

I was a bit nervous before writing this post because there are so many possible golden rules for social media managers. But then I realized, social media managers are in the market of verbs. Verbs govern the rules for social media managers and propel us to amazing places.