The Realtime Report

NOVEMBER 29, 2022

They’ll help you get the most out of your marketing and grow your brand’s awareness. Make sure your business’s brand awareness strategy includes a range of targeted marketing efforts to help you achieve your marketing goals. Much like first impressions, awareness is stage one of the marketing funnel.

Strategy 91

Strategy Brands Loyalty SEO 91

Keyhole.co

NOVEMBER 9, 2023

In this article, we’ll guide you through the 3 essential influencer marketing metrics you should be tracking for your upcoming holiday campaigns, ensuring that your efforts spread holiday cheer and deliver real results. What is influencer marketing? What influencer marketing goals can be set for holiday campaigns?

Metrics 52

Metrics Influencer Campaign CPA 52

Social Media Strategies Summit

NOVEMBER 7, 2018

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. So how is a social media marketer to decide?

Platform 272

Platform Social Media Influencer Trends 272

Pixlee

SEPTEMBER 14, 2020

TikTok influencer marketing has gained significant traction since it’s founding but has truly skyrocketed in 2020. As a marketer, the thought of adding another social media platform to your radar may seem overwhelming, but it’s worth strongly considering creating a strategy to be on TikTok. million views.

Influencer 96

Influencer Marketing Hashtag Campaign 96

Pixlee

OCTOBER 14, 2021

Why Invest in TikTok Marketing. According to recent social media statistics , users love TikTok for its short, 15-second videos. They are looking for more authenticity, purpose, and transparency. Using content created by your community of passionate customers helps you appear more authentic, personable, and caring.

Strategy 86

Strategy Brands UGC Apparel 86

Writtent Blog

JULY 23, 2014

Two words: content marketing. 80% of American Internet users interact with blogs and social media. Oh, and let’s not forget that marketing with content costs you about 62% less than traditional marketing (you can see all the statistics here ). Quick Sprout’s guide to content marketing offers more details.

Strategy 109

Strategy Content Marketing Statistics 109

Social Media Strategies Summit

OCTOBER 16, 2019

are on Snapchat), marketers can’t afford to ignore this platform. As more and more marketers turn to Instagram Stories, there is less competition on Snapchat. This presents an opportunity for marketers to double down on their Snapchat strategy in order to see a better ROI. Heather Kozera, VP of integrated marketing.

Brands 103

Brands NGO Authentication Campaign 103

Keyhole.co

OCTOBER 16, 2023

Analysis of Coca-Cola’s social media accounts Coca-Cola’s marketing strategy is a masterclass in timeless appeal, effortlessly bridging generations with lively content and simple messaging. They foster genuine connections with consumers, seamlessly blending tradition and innovation — a testament to their marketing prowess. YouTube: 4.08

Strategy 69

Strategy Social Media Loyalty UGC 69

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. They want a personalized interaction that’s authentic and engaged.

Analytics 113

Analytics Sentiment Analysis Patterns 113

Pixlee

FEBRUARY 25, 2020

Social media marketers everywhere are exploring TikTok for new campaigns. And for good reason – TikTok offers some compelling statistics that marketers are noticing: TikTok is one of the hottest social media platforms at the moment, with more than 800 million active users worldwide despite being launched in 2016.

Influencer 66

Influencer Campaign Marketing Case Study 66

Pam Moore

AUGUST 17, 2020

LinkedIn is the #1 driver of highly qualified leads for our Digital Media and Branding Training and Consulting Agency, Marketing Nutz. Here are a few current statistics for LinkedIn you can't ignore… . Source: LinkedIn 2020 Statistics . When we build relationships on LinkedIn, the leads are solid.

LinkedIn 78

LinkedIn Tips Brands Training 78

Oktopost

OCTOBER 8, 2023

In fact, statistics reveal that 63% of leads who inquire about your company won’t make a purchase for at least three months, and another 20% will take more than a year to complete the sales cycle. Social selling empowers you to cultivate personalized, authentic, and highly effective interactions with your prospects.

B2B 131

B2B Education Meeting Engagement 131

Kikolani

JULY 6, 2010

Are there blogs that you read regularly that you find so good that you end up sharing every post on Twitter? Do you hate it when you miss a post from those blogs, and wish that, even when you’re offline, you can promote new posts from those blogs to your followers because you know that each one will be valuable to them?

HootSuite 148

HootSuite RSS Feed Feedly 148

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Why do marketers need social listening tools? What are social listening tools?

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

agora pulse

DECEMBER 17, 2019

That might mean cutting down on coffee or saying no to office treats or taking a fresh look at your marketing strategies. This isn’t bad news for marketers. I’ve heard marketers be very dismissive of the boomer generation with regards to their usage of social media. Check out these fun and achievable New Year’s resolutions.

Social Media 82

Social Media Authentication comScore Social Media Management 82

Keyhole.co

JUNE 19, 2023

Social media statistics show over 4.26 Leveraging user-generated content (UGC) No wonder, modern businesses are including social in their revenue marketing and customer success strategies. It is a powerful strategy for social media content marketing when aiming to boost customer success. And the most prominent of all is UGC.

Social Media 52

Social Media UGC Content Loyalty 52

Harp Interactive

FEBRUARY 3, 2010

These provide tweet statistics which are useful in determining the most interesting content to your followers. Authenticity is the golden rule in social media (via Mashable). Give to Get: A well-executed social media strategy requires reciprocity, relevancy, transparency, authenticity , but perhaps above all other things, commitment.

Engagement 270

Engagement Authentication HootSuite Notification 270

Firebelly

JULY 11, 2012

During the AllFacebook Marketing Conference , I was particularly excited about attending the Facebook Pages: Using Content & Conversation to Build Community session. However, I did come out of the session with some interesting opinions, statistics and tips for community managers. Engagement is 20% greater outside of office hours.

Communities 183

Communities Conversation Content Facebook 183

Pam Moore

MAY 27, 2016

Check out these statistics published by Facebook as of March, 2016. Here are 15 things that smart, social savvy business marketers never do on Facebook. . Brand Humanization: Authenticity vs Transparency (episode 16). Launch & Influencer Marketing Strategies for Startups, Entrepreneur s (episode 35). SoundCloud.

Facebook 113

Facebook Marketing Groups Groups 113

Social Media Strategies Summit

FEBRUARY 4, 2021

In today’s competitive commercial landscape, marketing professionals increasingly depend on digital channels for assistance. In the US alone, research from Statista shows that B2B marketing spend has already decreased by over 50% in early 2020. 89% of B2B marketers turn to LinkedIn for lead generation.

B2B 130

B2B LinkedIn Strategy Brands 130

Pixlee

SEPTEMBER 29, 2021

It’s no secret that influencer marketing , when done right, is powerful in boosting brand awareness, conversion, community engagement, and more. Still, many businesses are only just opening themselves up to the possibility of influencer marketing. Some people remain doubtful regarding the marketing power that this group holds.

Influencer 52

Influencer Collaboration Authentication Campaign 52

Buffer Social

JUNE 6, 2022

For example, the brand mentioned earlier acknowledged the creator and sent her free products to express their gratitude for the word-of-mouth marketing. The value of user-generated content The real value of user-generated content lies in its authenticity, and the statistics agree. People trust people.”

UGC 71

UGC Content Case Study Influencer 71

Pam Moore

NOVEMBER 29, 2017

Do you want to tap into the power of influencer marketing but don't know where to start? Or maybe you have tried utilizing influencer marketing only to experience frustration in finding the right influencers, knowing how to engage them and lack of overall business results for your efforts?

Influencer 160

Influencer Training Marketing Small Business 160

Pixlee

AUGUST 25, 2021

From influencer marketing to video-sharing, Instagram now offers marketers creative space to grow brand awareness on a channel their audience already loves. In fact, 55% of users trust user-generated content more than any other type of marketing. . Do you prioritize diversity in your marketing campaigns?

Instagram 86

Instagram UGC Brands Hashtag 86

Pixlee

MAY 21, 2020

With shifting budgets, content changes, and messaging rifts, marketers have had to embrace agility. And while many budgets have been shifted online, paid social has remained an interesting indicator of the state of marketing. Although people are spending more time online in 2020, marketers social budgets are changing.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Convince & Convert

MARCH 27, 2012

Guest post by Joe Pulizzi, founder of the Content Marketing Institute and Junta42. Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. Is content marketing required for professional services companies?

Content 142

Content Consultant Marketing Price 142

Buffer Social

OCTOBER 31, 2022

In this article, we’ll go through what vertical networks are and the opportunities for businesses to adopt them in their marketing strategy. This doesn’t mean that businesses can’t use these platforms to market their products – they just have to be strategic in how they do so. What are vertical networks?

Social Networking 83

Social Networking Film GPS Communities 83

Convince & Convert

MARCH 27, 2012

Guest post by Joe Pulizzi, founder of the Content Marketing Institute and Junta42. Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. Is content marketing required for professional services companies?

Content 130

Content Consultant Marketing Price 130

Pixlee

AUGUST 25, 2021

From influencer marketing to video-sharing, Instagram now offers marketers creative space to grow brand awareness on a channel their audience already loves. In fact, 55% of users trust user-generated content more than any other type of marketing. . Do you prioritize diversity in your marketing campaigns?

Instagram 68

Instagram UGC Brands Hashtag 68

Pam Moore

SEPTEMBER 12, 2016

If you answer yes to this question then you have landed on the right blog post today! It includes all 7 steps, loads of statistics and more. Would you like to… Increase traffic to your website or blog? Inspiring and educating an audience that visits blogs as the top destination from Pinterest.

ROI 60

ROI Social Networking Template Templates 60

Socialized

MARCH 19, 2010

My excitement was short lived, however, as I read: “They then went on to measure various statistics about these accounts, including audience size, retweet influence and mention influence. How much traffic can I get to my blog or web site? They are raw web metrics, and in many cases, hard to authenticate. The conclusion?

Influencer 179

Influencer Social Media Metrics Statistics 179

Hootsuite

SEPTEMBER 6, 2023

Then, you can enjoy the fabulous life of a social media manager (77% of social marketers are happy in their jobs… and hey, the salary’s not bad, either ). This blog post covers frequently asked questions and what kinds of answers employers are looking for. What is your favorite social media platform to use personally, and why?

Social Media Management 102

Social Media Management Questions Social Media HootSuite 102

Convince & Convert

JUNE 24, 2010

I’ve been in marketing or advertising (online or otherwise) for 20 years. Authenticity You can’t lie in infomercials. Sure, you can tell your company story ad infinitum in social media, but ultimately you’ll benefit so much more if you can make your customers part of your marketing team. But, I’m not.

Social Media 121

Social Media Strategy Social CRM MySpace 121

agora pulse

JANUARY 14, 2020

Now, it’s a huge place of opportunity for social media marketers and managers. A lot of social media managers and marketers don’t know what to do with TikTok. The short-form video app launched in 2017 seems to have catapulted itself into our lives—and left us struggling to find a place for it in our social marketing plans.

UGC 139

UGC Hashtag How To Meme 139

agora pulse

SEPTEMBER 18, 2019

Consider the following statistics: 84% of consumers trust peer recommendations more than any other sources of advertising. Businesses generate twice the number of sales with word-of-mouth marketing than they do with paid advertising. But is UGC worth all the effort? Run UGC-oriented campaigns. Share UGC regularly.

UGC 89

UGC Brands Content How To 89

Keyhole.co

AUGUST 8, 2023

The main takeaway is that your Instagram activity needs to align with your marketing and business objectives. 88% of consumers say that authenticity is a key factor when deciding what brands they like and support. She also owns CollectingCents- a personal finance blog that she grew from the ground up.

Instagram 52

Instagram How To Hashtag Analysis 52

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.

Social Media 149

Social Media Strategy Consultant Web 2.0 149