Pam Moore

MARCH 2, 2020

Welcome to an era where connecting with your audience and communities in authentic and human ways is a requirement, not an option. Digital and social marketing are powerful mediums to help marketers attract, inspire and activate their audiences. Embrace the Inspiration Age Now to Grow Your Business.

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Likeable

JULY 1, 2020

Here are some innovative, trailblazing marketers who continue to inspire us with the work they’re doing for their companies and for the world. When it comes to the brand’s marketing, Smalls-Worthington says their approach is “multi-touch.” Prior to that, she led social marketing at both MGM Resorts and Yahoo! Cristina Jones.

Industry 134

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Sprout Social

FEBRUARY 26, 2024

PNC Bank: Finance industry-approved customer care For brands in regulated industries like financial services , social can be a perilous place. For example, the 170-year old PNC Bank is dedicated to ensuring consumers’ financial wellbeing. PNC Bank’s customer care on social stands out in the crowded financial services industry.

Report 66

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Hootsuite

JULY 4, 2022

While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. For social marketers, TikTok is becoming increasingly hard to ignore. Contrary to popular belief, TikTok is not just for Gen Z, meaning marketers can reach other age groups on this platform.

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Likeable

MAY 18, 2021

During one of the toughest times for New Yorkers in recent history, the COVID-19 pandemic, the Food Bank For New York City was seeing increased need. Be Authentic & Tell Real Stories. In the nonprofit space, potential customers and givers want to see an organization that authentically reflects the community and its values.

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Pixlee

OCTOBER 4, 2021

While the influencer marketing industry is expected to reach a market cap of 5.8 This makes it difficult to track campaign impact and sales reach, and is one of the common influencer marketing mistakes your brand should avoid. Top 10 Influencer Marketing Mistakes To Avoid.

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Social Media Strategies Summit

SEPTEMBER 14, 2023

Marketers spend up to 20 hours a month on content ideation. First off, our panel considered just why content ideation plays such a vital role in the life of a social media marketer. Rachel Karten echoes Mitchell’s sentiment that for social media marketers, brainstorming isn’t only about coming up with off-the-cuff post ideas. “You

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Later

AUGUST 19, 2021

The program is the platform’s latest foray into social commerce, so if there was ever a time to focus on growing your TikTok community, it’s now. . It’s simple: the more engagement you receive from a post, the more dollar signs you’ll see in your bank account. . The account has at least 10K authentic followers.

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Pam Moore

JUNE 5, 2018

By tapping into the power of social media and influencer marketing even solopreneurs, entrepreneurs and small business owners have real opportunities to compete head to head against brands with much bigger budgets and teams than them. There is power and opportunity in building a platform that serves a niche market with real value.

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Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

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Buffer Social

SEPTEMBER 13, 2023

Relatability & authenticity : Viewers tend to engage more with genuine and relatable content. There’s no formula for authenticity – it’s a broad keyword that means different things depending on your goal for content creation. It also helps you create a format that your viewers can instantly recognize.

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Oktopost

DECEMBER 19, 2022

There’s no denying that social media has become an important part of a B2B marketing strategy. No other channel goes further in creating real relationships with your customers, and a community around your brand. Use Two-Factor Authentication. Limit Access to Accounts. Use Social Media Governance to Optimize Risk Management.

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Pixlee

JUNE 21, 2021

Editor’s Note: Community is everything to us at Pixlee. We’re thrilled to welcome our community of #PixleePros in our latest series “Send Tweet: Insights From the #PixleePros.” Pat Timmons is a social media marketer with experience in tech, music business, advertising, and PR. What are you passionate about?

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Pixlee

APRIL 3, 2020

Digital community has become a necessity for brands hoping to engage with their customers. But doing that tactfully and authentically is often easier said than done. Sennheiser showcases a great mix of professional creative, branded content, and community connection. Sennheiser . 1800 Contacts. Michael’s Makers Stories .

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Later

FEBRUARY 4, 2021

Diversity and inclusivity should always be at the forefront of your Instagram marketing strategy, but finding diverse stock photography can be a challenge! So many of these stock photography websites don’t have a large bank of diverse images and photographers to choose from. Look no further. The problem? CreateHER Stock.

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agora pulse

DECEMBER 17, 2019

That might mean cutting down on coffee or saying no to office treats or taking a fresh look at your marketing strategies. This isn’t bad news for marketers. I’ve heard marketers be very dismissive of the boomer generation with regards to their usage of social media. Check out these fun and achievable New Year’s resolutions.

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Waxing UnLyrical

OCTOBER 31, 2016

Laura amazes me with her constant energy and inspires me with her boundless enthusiasm for not just what she does, but for how she constantly gives back to the communities she’s involved in (including being a Skimm’bassador, just like me!). And, you have to be your most authentic self in-person and online.

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Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. 1 Hubspot is a Resource for Marketing Decision Makers. Source: Hubspot Facebook. TAKEAWAY: Be a resource.

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Waxing UnLyrical

MARCH 7, 2016

Six marketing lessons for International Women’s Day. International Women’s Day: 6 Creative Marketing Ideas To Celebrate. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

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Waxing UnLyrical

MARCH 7, 2016

Six marketing lessons for International Women’s Day. International Women’s Day: 6 Creative Marketing Ideas To Celebrate. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Case Study 100

Case Study Banking Campaign Reputation 100

Laurel Papworth

APRIL 26, 2011

How do you respond to a negative comment in an online community, on Facebook? PS: Your marketing intern may not have that skill! Another common question is how to be “authentic, honest, transparent&# and human yet corporate-y. Law as bullying tactic rarely works, it just incenses the community. Fight with them?

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Ignite Social Media

MAY 26, 2023

Artificial Intelligence is becoming more and more integrated into our normal daily lives, from banking to self-driving cars. Writing is no exception; AI can be used to generate content for marketing campaigns or automate blog entries. try socialcraft Need help with social media marketing? To whom is the content for? SOCIALCRAFT.AI

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agora pulse

SEPTEMBER 21, 2019

Marketing trends are constantly changing. Among them, influencer marketing continues to grow and has had some massive successes. In fact, this relevance increases engagement and reach that translates into an average of 11X more ROI compared to traditional marketing methods. But there have also been failures.

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agora pulse

SEPTEMBER 21, 2019

Marketing trends are constantly changing. Among them, influencer marketing continues to grow and has had some massive successes. In fact, this relevance increases engagement and reach that translates into an average of 11X more ROI compared to traditional marketing methods. But there have also been failures.

Influencer 116

Influencer Social Media ROI Social Media Management 116

Pixlee

MAY 11, 2021

A high bounce rate, or the percentage of site visitors who leave after seeing just one page, is a real headache for many marketers and ecommerce leaders alike. This content absolutely crushes the bounce rate as the visitors are shown an enthusiastic community of consumers like them and are more willing to engage themselves. .

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Sprout Social

JANUARY 19, 2023

According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. This type of identifying information is a gold mine for third-party data companies and marketers—and criminals who can collect, abuse and monetize the data.

Brands 118

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Pixlee

APRIL 6, 2017

An oversaturated marketplace, information available at the tap of a finger, consumers who have become hypersensitive to the advertising methods of old—the art of marketing has a plethora of obstacles working against it nowadays. Marketing Your Lifestyle Brand in the 21st Century. Be Personal.

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Sprout Social

MAY 19, 2021

This rich source of new information can improve marketing messaging, surface industry trends and make a substantial impact on your business. The London-based clothing retailer uses listening data to inform business decisions well beyond marketing. Pressing the follow button is the first step to becoming active brand community members.

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Sprout Social

APRIL 15, 2024

Other DNA test companies like MyHeritage and Ancestry followed suit and implemented two-factor authentication to avoid a similar breach and PR crisis. Alongside coordinating crisis response communications, she also worked with other departments to manage the emergency. The incident had a knock-on effect.

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Pixlee

JUNE 14, 2021

Start by looking at your biggest fans and brand mentions, or use a content collection and curation platform to automatically pull in this bank of media. Ask these individuals if they want to join a community where they get access to exclusive content and engage with people who have similar interests. Some of them will, though.

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Later

JANUARY 27, 2021

We want people to feel emotionally connected to our brand, so we leverage our community and our artists to tell their stories,” explains Director of Brand Marketing and Communications, Toni Shelton. In fact, storytelling is at the core of their strategy, and allows them to connect with their audience. “We 5: Back Beat Co. .

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Later

MAY 27, 2020

However, it’s hard to market a podcast as a tangible brand; there’s nothing to look at or experience in the same way you normally would, there’s not much to buy into other than ideas, thoughts, and inspiration. We are digital marketers who value creativity and growth, and surely we’re not the only ones. NOW STREAMING ? ?

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Later

SEPTEMBER 28, 2020

TIP: Creating video content for social media doesn’t have to break the bank. Showcasing the faces of your brand through video content can humanize your business and help create a deeper, more emotional connection between you and your community. In fact, 93% of marketers said they landed a new customer thanks to a video on social media.

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ProBlogger

MAY 7, 2013

This is a guest post from communications and marketing consultant Brook McCarthy. Each affiliate promised this course would bring clarity, a well-trod path to business success, and digital kinship which, as an online marketing professional, is sacrosanct. Image courtesy of Federico Stevanin / FreeDigitalPhotos.ne.

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Diva Marketing Blog

MARCH 17, 2010

A few eMail exchanges and a comment on a Diva Marketing post might not a deep relationship make; but they opened a door that resulted in an interesting exchange and this blog post about how one publisher finds content for his online site. The community has approximately 3,000 active subscribers who read about 50,000 articles every month.

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Later

MAY 27, 2020

However, it’s hard to market a podcast as a tangible brand; there’s nothing to look at or experience in the same way you normally would, there’s not much to buy into other than ideas, thoughts, and inspiration. We are digital marketers who value creativity and growth, and surely we’re not the only ones. NOW STREAMING ? ?

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Oktopost

APRIL 4, 2023

Most of us can remember a time before – and, for that matter, how it used to look before businesses and individuals started to catch onto its potential for marketing. There are lots of different theories and ideas – that’s why social media marketing is as big as it is these days – and, as social media evolves, each one will have its day.

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