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For financial services brands, social media is a risk mitigation friend—not foe

Sprout Social

It was a scene out of futuristic fiction—a decades-old bank collapsing mere hours after a social media post went viral. In what was supposed to be a non-event, Silicon Valley Bank (SVB) announced they were selling securities to raise capital. Soon, subsequent Tweets questioning the health of SVB went viral.

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Importance of UGC and Creating Brand Advocacy

Ignite Social Media

75% of users say that user-generated content makes messaging more authentic. Once UGC is acquired, it can be utilized across social channels to help amplify key messages while engaging users in an authentic manner. Why UGC Works. UGC in Action. This insight lead us to a UGC-heavy content strategy.

UGC 98
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Social Best Practices for Nonprofits

Likeable

During one of the toughest times for New Yorkers in recent history, the COVID-19 pandemic, the Food Bank For New York City was seeing increased need. Be Authentic & Tell Real Stories. In the nonprofit space, potential customers and givers want to see an organization that authentically reflects the community and its values.

Banking 52
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7 Surefire TikTok Marketing Strategies That Get Results 

Ignite Social Media

TikTok has become more than just an entertainment platform — now fueling the creator economy and cultivating communities. We get it, not everyone is a content superstar, but this brings authenticity to the brand. Get your FREE Outer Banks Travel Guide today. ? original sound – The Outer Banks.

Strategy 175
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Welcome to the Inspiration Age! Is Your Content Marketing Ready?

Pam Moore

Welcome to an era where connecting with your audience and communities in authentic and human ways is a requirement, not an option. Brands that activate their audiences powered by authentic human emotional connection will win in this new era. We can communicate how, when and where we want… and so can our audience.

Content 78
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Welcome to the Inspiration Age! Is Your Content Ready?

Pam Moore

Welcome to an era where connecting with your audience and communities in authentic and human ways is a requirement, not an option. Brands that activate their audiences powered by authentic human emotional connection will win in this new era. We can communicate how, when and where we want… and so can our audience.

Content 78
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Should My Business Be on TikTok? Your Burning Questions Answered

Hootsuite

While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. 38% of TikTok users said a brand feels authentic when teaching them something. with its funny, authentic videos that feature its staff, mascots, and trending audio tracks. Financial services.

Questions 104