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What Is The Metaverse (and Why Should You Care)?

Hootsuite

Films like Tron and Ready Player One have long envisioned digital worlds that hold just as much weight as real ones. The Metaverse is just that — a digital world accessible via virtual reality headsets, populated by real people (often using digital avatars) and full of endless possibilities.

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Metaverse dangers: How to protect brands from the dark side

Sprout Social

And successful campaigns across several industries from fashion to real estate have shown how valuable the metaverse can be. Someone could hack into an account to access personal messages, bank information, photos, avatars, NFTs and other digital assets. But the metaverse isn’t a utopia.

Brands 118
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What Is an NFT? 2023 Cheat Sheet for Marketers

Hootsuite

An NFT is a one-of-a-kind digital identification certificate that exists on a blockchain to verify authenticity and ownership of assets. For example, avatar NFTs usually list out what makes each avatar unique, such as eye color, hair, mood, etc. What is an NFT? NFT stands for Non-Fungible Token. million USD.

Marketing 118
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What is a Buyer Persona and Why Marketers Need Them NOW! [video + podcast + free templates]

Pam Moore

What is a customer avatar. Take a listen to the 168th episode of the Social Zoom Factor Podcast to learn the What, How and Why You Need to Use Buyer Personas and an Audience First Marketing Approach to Grow Your Business! In this 20 minute podcast you will learn: . What is a buyer persona. What is audience marketing.

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Audience Marketing in a Nutshell: The What, Why and How to Get Started

Pam Moore

What is a customer avatar. What is an audience first marketing strategy. Top 3 benefits of audience marketing. What is target marketing. What is market segmentation. What is a buyer persona. What is a customer profile for b2b. Key data points needed to develop your own buyer personas.

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23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

Focus on consistent avatars, logo placement, colors, value proposition messages, company and product descriptions, bios, titles, fonts. The more consistent you can be the more easily each and every brand impression is going to leave a memorable imprint in their brain. Basically anything that is seen or heard should be consistent.

Apple 139
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The Metaverse: What it is and why it matters for brands

Sprout Social

To put it simply, the metaverse is an all-encompassing term that refers to immersive, hyper-realistic virtual environments where people can interact via personalized avatars. Users will buy real estate , sell and own goods , host parties, educate scholars and even get married. . — Apollo (@ApolloArtum) June 27, 2022.

Brands 116