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Would Consumers Care if Your Brand Disappeared Tomorrow?

Pixlee

A recent survey report conducted by Havas Media revealed that consumers would not care if 77% of 1,800 brands from 31 markets and 22 industries disappeared. Even more, the study revealed that 58% of brand content is not meaningful. What makes a brand meaningful? The Most Meaningful Brands of 2019.

Brands 74
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Sarah Kuntsal on Overcoming Roadblocks in Healthcare Marketing

Oktopost

Sarah joined Veyo in 2015 where she launched the Veyo brand and helped introduce the first-ever fleet of Medicaid-credentialed rideshare drivers to the healthcare industry. The conversations are real, raw, and authentic all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers.

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How to Grow Your Audience With Hashtags for Instagram

Sprout Social

With the introduction of a new algorithmic based feed , and more brands jumping on the Instagram train, organic reach is becoming increasingly difficult to get. So with all of these challenges against you, how can you get your brand’s Instagram photos and videos in front of your target audience? Branded Hashtags.

Hashtag 111
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Diva Marketing Talks About Social Media Sponsored Conversations With "Auntie" Melanie Notkin and Scott Monty

Diva Marketing Blog

Today's Diva Marketing Talks explores the impact of social media sponsored conversations from both sides of the virtual fence: brand and content creator. As a company, you can't wake up one day and decide you are going to be authentic and transparent. Social media and digital media enable us to be transparent and authentic.

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Why you need an exceptional customer service strategy (and how to develop one)

Sprout Social

Plus, we gathered two examples from brands that are creating stellar customer experiences at scale. Think about it: Customers interact with countless teams and individuals throughout their journey with your brand. An effective customer service approach builds and protects your brand reputation through the good times and the bad.

Strategy 113
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How 3D Modeling Works In Tandem With User-Generated Content

Pixlee

Creating the best user experience on an ecommerce website means the content has to be relatable, authentic, and informative. User-generated content can fill a lot of this niche and pairs nicely with 3D Modeling, which presents many new opportunities for brands to get high-quality UGC. . Now, what is a 3D configurator?

UGC 52
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The key insight is instead the fact that motivations for brand interaction are widely divergent. You cannot presume that your subscribers, fans, or followers pay attention to your brand for reasons that are anywhere close to homogenous. They are not a faceless heard. They have motivations that are specific, particular and important.