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Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

The social media software industry offers some amazing functionality, but it suffers mightily from murky messaging and customer confusion. The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. The 5 Categories of Social Media Software.

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Sysomos Acquired By Marketwire

Dave Fleet

Jive Software. In recent months we’ve seen several interesting moves within the social media monitoring/social CRM space. Acquired by. January 2010. February 2010. April 2010. April 2010. Scout Labs. Lithium Technologies. Note: CNW Group is a 76design client.

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