article thumbnail

Start Listening NOW!

SocialFish

Your association’s reputation is at risk, even if you don’t use social media. The Rising CCO III , an annual survey of global chief communications officers (CCO) conducted by the global executive search firm SpencerStewart and public relations firm Weber Shandwick, reinforces the potential threat to your reputation via social media. Although your association is not a gigantic global organization, you have the same risk to your reputation from social media.

Attensity 146
article thumbnail

The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. Reputation Management. Your reputation is so important online because both bad and good news spread quite quickly. As part of your reputation, there are also online reviews, which are shared a lot and heavily influence search listings on sites such as Google. Attensity. An example of what Attensity Provides.