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#TakeBackthePink – @Komenforthecure’s social media nightmare

Janet Fouts

A South Florida office of Planned Parenthood posted this on their Facebook wall: “Thanks to YOU and people who care about women’s health, the Komen Foundation has reversed its decision…”. What about the social backlash? Read the post there for Attensity’s take on the matter. That post was later removed.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Is all that social media activity paying off? Listening is just as important as sharing on social media Click To Tweet. The Social Media Monitoring Lighthouse. People mention what they are doing on social media channels and they also look for advice. Social Analytics.

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Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

The social media software industry offers some amazing functionality, but it suffers mightily from murky messaging and customer confusion. There are five specific categories of social media software, and lumping them all under “social media management” does us all a disservice.