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Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

There are five specific categories of social media software, and lumping them all under “social media management” does us all a disservice. ” You need Social Conversation Software (AKA Social Media Engagement Software, Social Media Management Software).

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Customer engagementEngage with the customer directly through the platform on Facebook or Twitter. Attensity is a social analytics and engagement platform specifically designed for very large companies. An example of what Attensity Provides. ViralHeat (part of Cision Social Suite). Meltwater Buzz.