Sysomos Acquired By Marketwire

Dave Fleet

Attensity. By acquiring a solution that allows users to do a deep dive on online conversations, Marketwire is adding a useful tool to its arsenal, and one that it doesn’t just need to white-label from other providers. In recent months we’ve seen several interesting moves within the social media monitoring/social CRM space. Company. Acquired by. Techrigy. Alterian. July 2009. Filtrbox. Jive Software. January 2010. Buzzgain. Meltwater. February 2010. Biz360. April 2010.

#TakeBackthePink – @Komenforthecure’s social media nightmare

Janet Fouts

In this screenshot of a report by analytics firm Attensity the sentiment about Susan G Komen is pretty darn clear. While up to now it was largely neutral according to this post on the Attensity blog, things have changed dramatically. Read the post there for Attensity’s take on the matter. We urge everyone who has participated in this conversation across the country over the last few days to help us move past this issue.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Do you realize how valuable it is to monitor and track conversations online? Are you monitoring the trends related to conversations about your brand? There are many things to consider when looking for monitoring tools but the most important thing is that you are monitoring conversations! They are very useful to monitor conversations online and deal with any issues (positive or negative) as they occur. Conversation Tracking. Attensity.

The Trouble With Social Media Listening

Janet Fouts

Scout Labs , Attensity or SM2 with the eager and genuine intent to start listening for their product or brand. Creating conversation. I say it wherever I go, whether speaking to a large group or coaching my clients one on one. Listening is the most important part of any social media strategy. Thing is, effective social media listening isn’t as intuitive as it may sound, and some never really get the value of it until I can show them cases.

Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

Ideally, I could assign conversation opportunities to various people in the company.” ” You need Social Conversation Software (AKA Social Media Engagement Software, Social Media Management Software). Key players: Argyle Social (a Convince & Convert sponsor), Attensity , Awareness , CoTweet (now SocialEngage from ExactTarget – a Convince & Convert client), Spredfast , Sprinklr.