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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

You’ll also want to measure the growth of your social circles and the level of social amplification from content shared, however, you’re drifting into the functionality of the analytics tools so you only want high level information here. View more influential people sharing out your content. Reputation Management.

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The Trouble With Social Media Listening

Janet Fouts

Scout Labs , Attensity or SM2 with the eager and genuine intent to start listening for their product or brand. Spend some time scanning through the links for content you can discuss. For those that do see the value there’s still a problem, and that’s HOW to listen. Now comes the fun part. Help them out.