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SocialFish

If you are not monitoring online mentions of your association, competitors and industry, you will discover the problem too late to effectively counter the negative influence. To help organize the monitoring process for you, Maria Ogneva of Attensity posted 10 Steps for Successful Social Media Monitoring. Steve Farnsworth in his blog, Digital Marketing Mercenary, posted 20 Free Social Media Monitoring Tools to Find Your Brand’s Social Mentions.