Start Listening NOW!
NOVEMBER 3, 2010
You need to start monitoring the online airwaves now – even if you don’t have a social media strategy, social media policy or actively engaging with your members online. Your association’s reputation is at risk, even if you don’t use social media. According to the survey, 34% of the global chief communications officers surveyed (Fortune Global 500) reported that their companies experienced a social media-based reputation threat during the past 12 months.