Sysomos Acquired By Marketwire
JULY 5, 2010
Attensity. Audience – a sales- and marketing-focused tool to help measure ROI and optimize marketing and community engagement. By acquiring a solution that allows users to do a deep dive on online conversations, Marketwire is adding a useful tool to its arsenal, and one that it doesn’t just need to white-label from other providers. In recent months we’ve seen several interesting moves within the social media monitoring/social CRM space.