#TakeBackthePink – @Komenforthecure’s social media nightmare

Janet Fouts

Then, as news spread, people started producing graphics representing how they felt about it and this collaborative Pinboard was created by Beth Kanter allowing others to add “pins” to the board about the issue as well. In this screenshot of a report by analytics firm Attensity the sentiment about Susan G Komen is pretty darn clear. While up to now it was largely neutral according to this post on the Attensity blog, things have changed dramatically.