Net-Savvy Executive

APRIL 1, 2011

The first report in the space was Peter Kim's Forrester Wave: Brand Monitoring (September 2006), which introduced us to seven companies: Biz360 Acquired by Attensity in 2010. So, in the spirit of the filmmaker who's not sure how to end a movie, let's roll the "where are they now?" Power & Associates in 2008.

Brand Monitoring 77

Brand Monitoring Cymfony Attensity Alterian 77

Convince & Convert

MAY 20, 2012

What words are used in association with our brand? Key players: Crimson Hexagon , Lithium , Radian6 , Sysomos , Trackur , Visible Technologies. . “I need to know what’s being said about my company, our competitors, and our category in social media. Where is this chatter occurring?”

Software 140

Software Crimson Hexagon Social Media Attensity 140

Janet Fouts

APRIL 18, 2011

Lots of people sign up for one of the amazing social media listening platforms like Radian6. Scout Labs , Attensity or SM2 with the eager and genuine intent to start listening for their product or brand. For starters build a list of all of the keywords you think people may be using when looking for your brand.

Social Media 136

Social Media Attensity SM2 Radian6 136