The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Are you monitoring the trends related to conversations about your brand? Then, you can filter those mentions based on the channel e.g. Facebook, Twitter, blogs etc. It tracks mentions of your brand in 42 different languages. Attensity.

Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

What words are used in association with our brand? Key players: Argyle Social (a Convince & Convert sponsor), Attensity , Awareness , CoTweet (now SocialEngage from ExactTarget – a Convince & Convert client), Spredfast , Sprinklr.