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NOVEMBER 3, 2010
Your association’s reputation is at risk, even if you don’t use social media. The Rising CCO III , an annual survey of global chief communications officers (CCO) conducted by the global executive search firm SpencerStewart and public relations firm Weber Shandwick, reinforces the potential threat to your reputation via social media. Although your association is not a gigantic global organization, you have the same risk to your reputation from social media.